The most important thing is the spring of the year, which is the good season in the world. As the temperature warms up, people are stepping out of their homes, feeling the spring atmosphere while the enthusiasm for consumption is also growing.
A few days ago, Shinan District, Qingdao held the activity of "Embracing Spring, Healthy Life, Flower Sea Shinan Flower Appreciation Season", launching more than 60 spring characteristic cultural tourism and business activities with 5 themes and 8 major plates, inviting the public to enjoy cherry blossoms, take a cruise, visit the market, listen to lectures, stay in hotels, enjoy food, and walk into the spring Shinan full of healing power, and enjoy the splendid spring color of "the world's most beautiful bay".
Tourists wait in line in front of the booths at the Olympic Sailing Center. (Source: Propaganda Department of Shinan District Party Committee)
The "Spring Atmosphere" theme market is bustling with activity
Cherry blossoms, waves, special performing arts ...... Colorful and lively spring decorations and activities decorate the Olympic Sailing Center in spring. At the opening ceremony of "Embracing Spring, Healthy Life, Flower Sea South Flower Appreciation Season", nearly 30 businesses carried out a three-day market exhibition, including different themes such as cultural tourism scenic spot hotels, health and wellness life, cultural and creative leisure, intangible cultural heritage and folk customs, combined with spring atmosphere check-in and interactive experience, to create a one-stop healthy travel experience for citizens and tourists.
The atmosphere is strong and popular. The sound of the piano is accompanied by the waves, and the booths of Qingdao Xihe Guzheng Museum attract tourists and citizens to stop and listen. "It's so wonderful, I can't help but stay here a little longer. A couple from Sichuan sighed.
At a booth called the Mirasso Cultural and Creative Workshop, a variety of cloisonné artworks are dizzying. The turquoise blue tone is full of spring. Xu Wanjun, the stall owner, said: "Many citizens are interested in our handicraft products, and our physical studio is in the New 100 Creative Cultural Industrial Park on Nanjing Road, and many bookings are made to experience it in person." ”
Citizens participated in the fun activity of "Awakening Spring Life Festival" in Jinmao Bay Shopping Center. (Source: Propaganda Department of Shinan District Party Committee)
The "Tesco Shinan" series of supermarkets are popular for consumption
During the flower-viewing season, the major supermarkets in Shinan District seized the opportunity to create consumption scenes with the theme of "spring", and launched various forms of consumption promotion activities.
In order to welcome the arrival of spring, from March 29th to April 14th, the main store of Mackal Qingdao launched the "Fun to Play" promotion to attract consumers through full consumption reduction, online group buying, and gift distribution. Zhai Jianliang, planning director of the Qingdao head office of McKal, said that the citizens and tourists who participated in the event were very active, and the average daily passenger flow during the Qingming holiday was about 4,000 people.
Beginning with spring, romantic revival, sparkling waves, and the noise of spring. On the shore of Tuandao Bay in Shinan District, Qingdao Jinmao Bay Shopping Center held the "Fermented Spring Life Festival" from April 1st to April 28th, launching themed activities such as installation check-in, characteristic yoga, inspired photography and various dining and shopping discounts, attracting consumers to come to Houhai to experience freedom and romance, driving a 20% increase in passenger flow and a 16% increase in sales during the Qingming Festival.
In addition, activities such as the "Let Love Be Together" charity market and sugar art exhibition of Haitian Mall drove a 17% increase in visitor flow and a 9% increase in sales during the festival, and the exhibition activities further enriched the connotation of Fushan Bay's "art business district". The in-depth integration of business, culture and tourism has stimulated the vitality of spring consumption.
A lady plays the accordion on the sea cherry blossom bus. (Source: Propaganda Department of Shinan District Party Committee)
"Huahai Shinan" travel strategy Eat, drink and have fun
"It's so romantic, this is a spring limited to Qingdao!," a tourist from Heilongjiang Province lamented on a cruise ship. In order to enrich the maritime experience of citizens and tourists, Shinan District has teamed up with Qingdao Tourism Group to launch a spring limited edition "Sea Cherry Blossom Bus" to realize the linkage between sea and land, launch an exclusive theme week, and hold limited special activities such as spring beautiful markets, spring special drinks, music performances, etc., and enrich the content of route activities through the display of sea cruise scenes, the exhibition and sale of characteristic cultural and creative products, the experience of special food, and cultural performances, etc., open a new perspective of "cherry blossoms" at sea, and present a unique spring flower appreciation atmosphere with marine characteristics. During the event, citizens and tourists can check in and take photos in the exquisite scenery, and participate in the interaction to obtain limited peripherals with the theme of the sea of flowers.
With "Flowers and Sea" as the medium, this flower-viewing season integrates multiple consumption forms of eating, living, traveling, traveling, shopping and entertainment, and specially launches 10 spring theme routes, 10 Internet celebrity travel photography landmarks and more than 60 boutique special activities, making every effort to create a wonderful and diversified new cultural tourism experience for citizens and tourists.
Shinan District also integrates regional hotels, scenic spots, supermarkets, etc., and launches more than 30 cultural tourism and business consumption gift packages for college students, couples and other groups, covering four major sections: hotel discounts, scenic spot discounts, wedding courtesies, and supermarket promotions. Text/Correspondent Chen Le, Reporter Yu Xiao