CCTV News: With the arrival of the "May Day" holiday, all parts of China have carefully organized and launched special tourist routes and special activities to welcome tourists from all over the world.
Featured tourist routes and activities The tourism scene is more abundant
In Wuyi Mountain, Fujian, the 251-kilometer-long No. 1 Scenic Road around Wuyi Mountain National Park was fully opened on May 1, connecting 46 natural scenery "check-in points" along the way. There are also more than 20 self-driving, cycling and hiking routes.
During the "May Day" holiday, the 2024 Shanghai Longhua Temple Fair will open an intangible cultural heritage feast, with dozens of intangible cultural heritage inheritor teams from the Yangtze River Delta and China bringing rich intangible cultural heritage experiences. The thousand-year-old Longhua folk songs, the joyful and festive "Young Peach Blossom Dragon", wonderful performances and interactive experiences, have won the appreciation of many citizens and tourists.
During the May Day holiday in 2024, Beijing will launch more than 2,000 cultural activities, as well as 12 cultural and museum leisure vacation routes and 21 cycling routes, attracting citizens and tourists to have in-depth cultural and leisure experiences.
There will be large-scale kite flying performances in the Tongjian Lake Scenic Area of West Lake District of Hangzhou every day, and at the same time, children's kite painting competitions, kite culture and art exhibitions and other activities will be held, so that tourists can watch and interact. Shaanxi Province will organize more than 500 activities such as high-quality theatrical performances to meet the diverse and personalized needs of tourists. Relying on the jacaranda trees blooming along the street, Kunming, Yunnan Province has opened a special bus line and a double-decker flower-viewing bus to facilitate tourists to enjoy the flowers at close range.
Rural tourism has become a hot spot, and personalized customization is popular
Rural tours have also become a holiday hotspot. Henan Xinxiang South Taihang Baligou Scenic Area is expected to receive about 40% of tourists during the holiday year-on-year. There are more than 500 homestays in Laoshan District, Qingdao, Shandong, and the number of bookings for "May Day" has reached more than 90%. Hongcun, Yixian County, Anhui Province, has launched new formats and new ways of playing such as personalized customization and theme research, and has brought fire to the "May Day" holiday tourism market in advance.
Are "small" cities more popular with tourists?
The rapid rise of the second- and third-tier tourism market is not only highlighted during the "May Day" holiday, but also during the Qingming holiday. According to the data of the comprehensive travel platform, at that time, the guide orders in the western region accounted for 51% of the total orders. The popularity of Tianshui in Gansu and Nalati grassland in Xinjiang soared rapidly.
Judging from the travel heat map, Tianshui, Jingdezhen, Qinhuangdao, Kaifeng, Tai'an, Huzhou, Yantai and other popular tourist destinations at that time became popular tourist destinations. Among them, Tianshui increased by more than 20 times year-on-year. Moreover, each region has its own new ways to attract tourists.
Gansu Tianshui: A bowl of spicy tang attracts countless tourists
Gansu Tianshui attracts countless tourists because of a bowl of spicy hot. According to the data of the Gansu Provincial Department of Culture and Tourism, during the three days of the Qingming holiday, Tianshui City (2 districts and 5 counties) received a total of 946,500 tourists, achieving a comprehensive tourism income of 540 million yuan, of which 289,000 tourists were received on April 6, achieving a comprehensive tourism income of 160 million yuan.
"Wang Po said the media" drove a nearly tenfold year-on-year increase in hotel bookings
On April 3, the scenic spot where "Wang Po Said Media" is located, Henan Kaifeng Long Live Mountain Song Martial Arts City, released a news that Zhao Mei, the actor of "Wang Po", took a month off, during which she was replaced by other actors, and the popularity of the scenic spot was not affected, and the scenic spot was sold out for two consecutive days.
"Wang Po said the media" also drove the number of hotel bookings in Kaifeng to increase nearly tenfold year-on-year. Tourists come not only from surrounding cities, but also from Beijing, Shanghai, Shandong and other places, and the farthest tourists come from Urumqi, Xinjiang, which is more than 3,000 kilometers away. During the holiday, ticket bookings for Kaifeng Scenic Area increased by more than three times month-on-month.
Quanzhou, Fujian: Ancient folk activities attract tourists
Hairpin flowers, ancient buildings, and a series of folk activities with strong ancient styles have attracted a large number of tourists to Quanzhou, Fujian. People wear flowers, wear local clothing, and "check in" in the rain during the Qingming Festival. According to data from the Quanzhou Municipal Government, in the first quarter, Quanzhou's cultural tourism got off to a good start, with a total of 21.926 million tourists in the city, and it is worth noting that Quanzhou will have a permanent population of 8.883 million in 2023.
Luoyang once again became the city with the largest net inflow of tourists
Luoyang continued the popularity of the Qingming holiday, and the "May Day" holiday once again became the city with the largest net inflow of tourists. With its unique historical sites and traditional cultural customs, Luoyang not only attracts tourists from surrounding cities, but also Beijing, Xi'an, Shanghai, Chengdu, Hangzhou, Lanzhou and Shenzhen are also the main sources of tourists during the May Day holiday.
The number of advance bookings for domestic hotels and other hotels nearly doubled year-on-year
During the May Day holiday in 2024, tourists are enthusiastic about traveling, and Qunar travel data shows that up to now, the number of advance bookings for domestic hotels and ticketing during the May Day holiday has nearly doubled year-on-year.
After analyzing the year-on-year growth data of 335 destinations on the platform, the most popular niche tourist destinations for May Day in 2024 have been found. On this heat map, the top 20 niche destination cities are marked, and the size of the circle indicates the level of growth, with hotel and ticket bookings in Hechi, Guangxi, ranking first, nearly quadrupling year-on-year, while these 20 cities in 10 different provinces have more than doubled year-on-year.
Niche destinations offer a variety of experiences for tourists
An analysis of the discussions and comments made by tourists on social media platforms shows that these niche destination cities are not only rich in natural landscapes, cultural attractions, but also diverse cuisines.
Go to Pingxiang, Jiangxi Province to climb Wugong Mountain, eat lotus duck blood, go to Suqian, Jiangsu Province to visit King Xiang's hometown, visit Hongze Lake Wetland Park, go to Shanxi Yuncheng to visit Yongle Palace, and see the colorful salt lake. Lesser-known destinations offer a more diverse range of experiences for travelers.
Country house bookings increased by nearly half a percent year-on-year
In addition to the popular cities of Jutuer, the unique experience of going to a country house to feel the fireworks has become a popular choice for "May Day". Data shows that during the "May Day" period, the number of country house bookings increased by nearly half year-on-year. In searches related to rural tourism, rural fruit and vegetable picking, handicraft, and intangible cultural heritage experience are the most popular items that attract tourists.
Niche tourism and cultural tourism have become a hot spot for "May Day" travel
The "May Day" holiday began on May 1, and this holiday will usher in a new wave of travel boom. With the help of artificial intelligence models, China Mobile Wutong Big Data excavates and analyzes network hotspots, and finds that niche tourist destinations and cultural tourism are becoming more and more popular.
Big data analysis predicts that during the May Day holiday in 2024, the tourism popularity will increase steadily on the basis of the high level in 2023, and the scale of the travel crowd will increase by 13% compared with the same period in 2023.
Medium- and long-term travel has become the choice of more tourists, and visa-free countries such as Thailand, Indonesia, and the United Arab Emirates have become the first choice for outbound travel. Analysis of tourists of different age groups shows that young and middle-aged people are more inclined to explore emerging and niche destinations. At the same time, the scale of tourism tourists in the county increased by 15% compared to the same period in 2023.
The data shows that the elderly prefer to travel in a healthy way. The popular routes for health tourism are Harbin-Sanya, Beijing-Kunming, Shenyang-Beihai, Shenzhen-Huizhou, and Beijing-Qingdao. The "silver-haired people" have gradually become a new force in the tourism consumption market.
Enthusiasm for outbound travel is high Single-day outbound travel has reached a new high
During the May Day holiday in 2024, people's enthusiasm for outbound travel is also very high. Qunar travel data shows that the number of international air ticket bookings departing on May 1 hit a new single-day high for May Day, an increase of two percent compared with 2019.
Judging from the air ticket booking data, Thailand, Japan, Malaysia, South Korea, Singapore, Indonesia, Vietnam, the United States, the Philippines, and Australia are the most popular destination countries for May Day in 2024. Among them, due to the decline in the yen exchange rate, the cost performance of travel to Japan has improved, and more people prefer Japan as a popular destination. According to the data, the number of air ticket bookings to Japan increased by more than 60% compared to 2019.
Shanghai Airport ushered in the peak of inbound and outbound passenger flow during the festival
With the arrival of the "May Day" holiday, the inbound and outbound passenger flow of Pudong and Hongqiao international airports has increased significantly. The reporter learned from the Shanghai border inspection authorities that since late April, the average daily number of people entering and exiting the two major airports has reached 95,000, an increase of 102% over the same period in 2023.
At about 10 o'clock in the morning of April 30, in the exit border inspection hall of Terminal 2 of Pudong International Airport, under the guidance of the immigration management police, passengers who went through the exit border inspection procedures were queuing up in an orderly manner.
At the same time, with the continuous expansion of China's visa-free "circle of friends", convenient entry and exit policies and abundant routes have also benefited foreigners coming to China. Since 2024, the number of foreigners entering the country through the Shanghai port has exceeded 1.292 million, 3.9 times that of the same period in 2023.
Source: CCTV
Forward: Wei Shujing
Review: Hao Lin