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Hu Xijin: If the May Day "Golden Week" can be fully restored, it will be very helpful to improve the happiness of Chinese [with analysis of the current situation of the tourism industry]

author:Qianzhan Network
Hu Xijin: If the May Day "Golden Week" can be fully restored, it will be very helpful to improve the happiness of Chinese [with analysis of the current situation of the tourism industry]

(Image source: Photo.com)

The Qingming holiday has just ended, and it will soon usher in May Day. The two holidays are compensatory holidays, which makes many people sigh that the "double holidays" for several weeks in a row have become "single holidays", and it is too hard to go to work all the time.

On April 17, senior media person Hu Xijin posted on social platforms, "The actual one-day holiday on May Day is too little, and it is really difficult to make up a five-day holiday." Lao Hu has always advocated that the actual holiday of May Day be restored to 3 days, so that it can be operated like 11th and form a "Golden Week". Although China has 11 public holidays a year, which is not lower than the average level in the world, China's paid leave is shorter than in many countries, and many people are not guaranteed paid leave due to their busy work. The resumption of the May Day "Golden Week" is of very practical significance. ”

Hu Xijin said that the past May Day Golden Week time is a precious memory for the whole family to travel, and if a May Day "Golden Week" can be fully restored, it will help improve the happiness of Chinese.

On April 17, shortly after the May Day holiday train tickets went on sale, the phenomenon of "hard to find a ticket" appeared in popular cities in the Yangtze River Delta and some short- and medium-distance cities. Hu Xijin said that the difficulty of buying high-speed rail tickets on May Day is comparable to that of the Spring Festival because this is a time for the whole family to rest, and he hopes to provide more opportunities for everyone to rest and travel at the same time for the vast majority of families.

The May Day holiday is a great time to travel. Many people choose to travel with family and friends, visit places of interest, feel the beauty of nature, and enjoy leisure time. It has also promoted the prosperity of many tourist cities and service industries, with major attractions and tourist attractions welcoming a large number of tourists, and businesses will also launch various promotional activities. According to data from a number of travel platforms, the number of air ticket bookings made in advance during the holiday period has exceeded that of last year, and hotel bookings in some county markets have increased by 68% year-on-year. This holiday is a rare time of relaxation and joy for people, and it is also an important time to promote domestic tourism and consumption.

Inter-provincial tourism is concentrated in the eastern and central regions

According to the calculation of the outflow and inflow of inter-provincial tourists, the top 10 inter-provincial tourist sources and destinations in the country are mainly Jiangsu Province and Zhejiang Province in the eastern region and Henan Province in the central region. The specific rankings are as follows:

Hu Xijin: If the May Day "Golden Week" can be fully restored, it will be very helpful to improve the happiness of Chinese [with analysis of the current situation of the tourism industry]

Top 10 scenic spots in terms of brand influence in 2022

According to the data of the "2022 Top 100 5A-level Scenic Spot Brand Influence List", the top ten scenic spots in terms of brand influence in 2022 are the Palace Museum, Summer Palace, Mount Emei Scenic Area, Potala Palace Scenic Area, Pingyao Ancient City Scenic Area, Lijiang Ancient Town Scenic Area, Huangshan Scenic Area, Yuelu Mountain Orange Island Tourist Area, Yungang Grottoes, and Hukou Waterfall Tourist Area of the Yellow River.

Hu Xijin: If the May Day "Golden Week" can be fully restored, it will be very helpful to improve the happiness of Chinese [with analysis of the current situation of the tourism industry]

Online travel platforms have become the main travel booking channel for the younger generation

At present, the younger generation born between 1995 and 2010 is the main consumer of mainland tourism. According to ChinaTravelNews, 59% of the younger generation born between 1995 and 2010 are online platforms such as Ctrip, Meituan and Qunar.

Hu Xijin: If the May Day "Golden Week" can be fully restored, it will be very helpful to improve the happiness of Chinese [with analysis of the current situation of the tourism industry]

Hong Yong, an expert at a Chinese think tank, said that the tourism market during the May Day holiday will pay more attention to the experience and participation of tourists. To remain attractive in the long term, attractions need to dig deeper and showcase their own unique charm while focusing on sustainability.

Xue Jian, an expert in the Letter of Credit Group and the Factoring Forfaiting Group of the Banking Committee of the China National Committee of the International Chamber of Commerce, recently put forward a proposal to increase paid holidays. He believes that extending the leave can not only improve the well-being of the whole society and the happiness of the people, but also the basic right of workers. He stressed that further implementing the practical and flexible use of paid annual leave for employees will play a positive role in improving the happiness of the whole people, enhancing family relations and social ties, and promoting social harmony.

Prospective Economist APP Information Group

For more research and analysis of this industry, please refer to the "Market Prospect Forecast and Investment Analysis Report of China's Online Travel Industry" by Qianzhan Industry Research Institute

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