A video sparked a storm of discussion. Netizen "Da Yao Tok" admitted in the video that he was fired by the company for buying Xiaomi SU7, citing a violation of the non-compete agreement. The news spread quickly on social media, causing widespread attention and heated discussions.
However, things don't seem to be simple. Jiyue Auto responded, saying that the dismissal was not due to the purchase of a competing vehicle, but because "Da Yao Tok" promoted competing products on social media in his personal capacity during working hours and was absent from work on several occasions without reason. This explanation has sparked more speculation and questioning, with some believing that he may be hyping up and others wondering if his behavior is really misconducted.
This incident reflects the fierce competition in the automotive industry and the importance of employee management. In an increasingly competitive market, product quality and user experience are key to determining a brand's long-term foothold. It is suggested that Jiyue Automobile should focus on improving product quality, strengthening the management and training of employees, and standardizing the behavior of employees to win the trust and recognition of consumers.
Marketing is important, but it can never replace product quality and user experience. For Jiyue Automobile, only by continuously improving product quality and standardizing employee behavior can it be invincible in the fierce market competition.
What do you think about this incident?