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Preface
The number of views exceeded 20 million in less than 1 hour, and the overall order volume of the live broadcast room exceeded 100,000 within 40 minutes
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The video comes from the National Business Daily
On April 16, the AI digital human "Procurement and Sales Dongge" launched by JD Yunyanxi opened the first live broadcast on the JD live broadcast platform.
It took only 40 minutes to set a record of more than 100,000 orders, and the number of viewers once exceeded 13 million, demonstrating the huge potential of AI technology in the field of e-commerce live streaming.
Originated from the Internet
According to JD Supermarket, the debut of "Purchasing and Selling Dongge" not only attracted more than 20 million viewers, but also made the average stay time of users during the live broadcast period reach 5.6 times the daily average.
In this live broadcast, "Purchasing and Selling Dongge" mainly promoted home appliances, home furnishings and supermarket products, and its accurate product introduction and professional demonstration quickly contributed to high orders.
Originated from the Internet
Despite the almost impeccable technical execution of "Touge Touge", some viewers criticized its performance, arguing that although the AI anchor is skilled, it is still stiff in expression and emotional communication, and lacks the naturalness of a human anchor.
This point has been frequently mentioned in the comments of netizens, and many people expect JD.com to further optimize the interaction ability of AI in future live broadcasts.
Originated from the Internet
In this regard, the JD Cloud Yanxi team said that in the future, it will continue to improve the expressiveness and interactivity of AI digital humans to meet the wider market demand. In addition, the successful AI live broadcast also indicates the company's in-depth layout in the AI field.
As soon as the topic was posted on the Internet, the comment area instantly exploded! Tens of thousands of comments poured in
Some of these netizens' comments are even more interesting and interesting, let's take a look
Sister Milk Tea is the earliest Internet celebrity, what surprises do you have?
Lei Jun, Liu Qiangdong, more corporate CEOs have come out to roll, can you stand it?
Netizen: State-owned enterprises are still very comfortable
It's okay now, there is no real person in customer service, and Qiangdong is also fake
What is the significance of JD.com's wind of AI live broadcast?
Netizen: Eliminate all the work that needs to be done, and let us cultivate immortals and eat air
The boss has made himself an AI to sell goods, offline robot distribution, and delivery to a robot. Liu earned all the money
Personal opinion
Now seeing Liu Qiangdong personally go down to do live broadcasts to bring goods, it is really an interesting phenomenon.
This is not only because live streaming has become a hot trend during the pandemic, but also because the highly competitive e-commerce market is pursuing innovation and an accessible image.
Originated from the Internet
Judging from the reactions of netizens, the opinions are quite polarized. Some people feel that it is very fresh to see the CEO of the company selling goods, it feels more real, and they can understand the product information and corporate culture more directly, and there is a kind of intimacy that "the boss is also a person".
But some people feel that this is just a marketing strategy of the company, and even a bit over-commercialized, and there is a feeling of being "rolled", especially when almost every CEO of a big brand starts to do live broadcasts, which may make people feel tired.
Originated from the Internet
Personally, I think this trend is interesting, but the key is the quality of the content.
If CEOs can provide truly valuable information in the live broadcast, such as industry insights, stories behind the product, etc., rather than just selling ads, it will definitely be welcome.
Originated from the Internet
But ignoring the depth and quality of content for the sake of sales can backfire in the long run.
summary
The rise and application of digital technologies is rapidly transforming many industries, especially e-commerce and entertainment.
JD.com's founder Liu Qiangdong's AI digital human "Procurement and Sales Dongge" is an iconic example of how AI can be used in e-commerce live streaming, but also sparked widespread discussion and attention.
Originated from the Internet
In the first live broadcast, "Purchasing and Selling Dongge" achieved an astonishing number of views and orders in a short period of time, which shows the huge potential of digital humans in attracting audiences and improving sales efficiency.
The use of this new technology provides enterprises with new marketing channels and user interactions, making live streaming more diversified and innovative.
Originated from the Internet
However, despite the many conveniences that digital human technology has bringed, it has also caused some concerns and criticism.
Some viewers expressed dissatisfaction with the lack of realism and emotional expression of AI anchors, believing that this makes the live streaming experience lack the warmth and intimacy that are unique to humans.
This response suggests that advances in technology should go hand in hand with enhanced naturalness and emotional richness of human-computer interaction.
In the future, as AI technology continues to advance, we can foresee that digital humans will play a role in more fields, raising a new set of questions and challenges regarding employment, privacy, ethics, and social interaction.
This requires technology developers, businesses, and regulators to work together to ensure the health of the technology while minimizing potential negative impacts.
Liu Qiangdong's first live broadcast of AI digital humans is not only a technical demonstration, but also an exploration of the impact of future digital humans.
How to balance technological innovation and user experience, and how to deal with the ethical and social issues arising therefrom, will be an important issue that we must face.
#刘强东#
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Previous Review
I can't laugh anymore, the man and the blind date woman live together for 3 days and spend 15,000, but I died laughing in the comment area of netizens
Unable to laugh, Wuhu responded that the company was inspected more than 200 times a year, which was more detailed than the damage assessment of lanterns
Thank you for reading, those who have money hold a money field, those who don't have money hold a personal field, I wish you all a day in the gold, happy every day