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- Source/Night Deep Finance
- Author/Night Deep Finance
Introduction: It's cold in high places.
We ordinary people don't understand this truth, but I heard that Ma Yun and other entrepreneurs expressed their lack of interest in money, and then some Internet celebrities bitterly warned ordinary people that it is rare and ordinary.
Since Brother Xiao Yang publicly expressed that he was tired of the disputes in the rivers and lakes with live broadcasts, I thought that he would turn around and walk directly to the mountains to relive the happy ordinary life of picking chrysanthemums under the east fence and drinking against each other.
But people seem to ignore that today's Brother Xiao Yang is no longer an ordinary Internet celebrity, and entrepreneurs are the next stop on his transformation road.
The latest trend, Crazy Brother Yang will start filming a short drama and roll up to this popular fried chicken on today's major platforms.
So I finally understood what Brother Xiao Yang said before: "Don't make a fortune, what are you doing with such a big fortune, I told you that making a small fortune is the fastest life, don't make a big fortune! You have made a fortune, you have to think about how this wealth can last for a long time, making a small fortune is almost enough for your own use, and you are content and happy." ”
The ebb and flow of the e-commerce era has brought about a new business ecology and achieved a number of super Internet celebrities.
Entering 2024, the e-commerce industry has begun to return to simplicity, and super Internet celebrities have become the first group of people to smell the market direction.
The booming short drama market has attracted the coveted attention of traditional video content platforms and emerging short video platforms, and no one wants to miss the new outlet.
According to the forecast of the China Business Industry Research Institute, the scale of domestic short dramas will reach 50.44 billion yuan in 2024, and iiMedia Consulting data shows that the market size of China's short dramas will reach 100.68 billion yuan in 2027.
The 100 billion scale of fragrant dumplings naturally attracted Xiao Yang, who was exploring different tracks.
Recently, Three Sheep officially opened the "Three Sheep Theater" account, and the current account fans are 23,000 (as of press time), according to the account resume, it will be used exclusively as an operational drama in the future.
Source: Douyin
Its first short drama has started filming, titled "The Bride is a Big Guy", and the producers are Hefei Sanhua Film and Television Media Co., Ltd. and Hangzhou Yimeng Culture Media Co., Ltd.
Source: Three Sheep Theater Douyin account
Most of the cast in the play are three sheep MCN signing talents, they are all good at creating all kinds of short video content, and they each have good fans, it can be seen that the three sheep have the determination to win the first battle.
This is also in line with the previous remarks that Brother Xiao Yang faded out of the list and was even rumored to have "withdrawn from the network", expressing that he would focus more on entertainment live broadcasts, electronic music festivals, music festivals, film and television projects, etc.
After all, the big IP of the three sheep is inseparable from the help of Brother Xiao Yang, and if you want to break through in other fields, you need to be led by him personally, and it will be relatively easy to open up the market.
Traditional short drama actors, most of them are newcomers, this time the three sheep crossover is likely to bring a new paradigm of the collision of Internet celebrities and short dramas, whether it can lead the new trend still needs to be a question mark.
In fact, e-commerce and short dramas are not two parallel lines that do not intersect, and there have been e-commerce platforms that have customized short dramas and implanted advertisements into them to increase product sales.
At the same time, a new branch has been fissioned: short drama e-commerce, when the e-commerce cools down, it seems to be a good way to snatch back the user's attention again through the popularity of short dramas, after all, in the Internet era, attention is vitality.
Therefore, this crossover of the three sheep is likely to further feed back to e-commerce by tearing open the opening of the short drama, which will not end up with the best of both worlds.
No wonder it is said that there are masters behind Brother Xiao Yang, and grasping new business opportunities is really for him to understand.
Entering the short drama, Brother Xiao Yang also has the blessing of buff, and the "crazy" label on his body is very suitable for the "hurricane" of the short drama market.
In the past two years, the wind of the skit has blown through one after another, but it has never been able to clear the fog in it.
"Consumption of over 100 million in 8 days", "daily recharge of more than 20 million", "short drama couple's monthly income of 400 million", I doubt that the entry trader behind it is not from the UC Shock Department.
After all, these "bosses", "dragon kings", "holy lords" and "favorite concubines" are too grasping horses, saying that they are the foundation of a tens of billions of scale market, who does not mutter.
can start the year's entries about short plays, which can be blind.
First, the screenwriter of the popular short drama earned 100,000 yuan a month, then the couple earned 400 million yuan in a month, and then the "Internet Godmother" Mimeng's two short dramas earned more than 100 million, as if the money was sprinkled all over the ground, and only the sleeves were left to roll up their sleeves and pick it up.
Source: [email protected]
But I have to say that the short drama market has undergone a blowout development in the past few years, and the "short, flat and fast" assembly line manufacturing method has been formed.
Last year, the short drama has taken a step out of the country, not only the related APP has jumped to the top of the entertainment list of the Apple App Store in the United States many times, but the story of the boss has also set off a frenzy of foreign audience ratings.
Of course, the most difficult part of a short drama similar to the form of in-feed advertising is to capture the user's attention.
To put it bluntly, this is a "money-burning" business, and the cost of long-term investment is beyond the reach of ordinary companies, so this is not a business that makes money without losing money, but many times it will be a business that only loses money.
Brother Yang, who has a lot of money, definitely won't care, and the most important thing is to take advantage of the pressure to change the track.
But the problem is that the short drama market is in the early stage of "a hundred schools of thought", the bubble has not yet burst, and no one can guarantee its subsequent development.
Just like the live streaming industry, after a period of crazy expansion, it gradually cooled down, and when the industry entered a mature period, the e-commerce business of major platforms tended to stabilize, and super Internet celebrities had to turn around.
Brother Xiao Yang may not understand this very well, the problem is that this is probably another short-term pedal, not a long-term habitat!
On today's short video platform, feng shui takes turns, one brother and one sister take turns, and the super Internet celebrities led by Brother Xiao Yang have long lost interest in this title.
In other words, even the honorary title of super Internet celebrity has become a shackle to a certain extent.
Not willing to reach the top on the road of live streaming, it has become a top priority for super Internet celebrities to expand their business territory and find other commercial channels to spread value while IP is ripe.
entered the short drama, revealed the idea of making a movie, and was impatient to find a new track, because Brother Xiao Yang was fighting against the "empire" of three sheep on his shoulders.
Simba, who announced the suspension of live broadcast to learn AI, has set his sights on the slicing business, and established a slicing company to build it into a key area of development in the future.
Wei Ya, who faded out of the foreground, transformed into "multiple Wei Ya" to exist in a broader business field, and completed a new life in the field of digital human live broadcast.
Today's live broadcast is only supported by Dong Yuhui, but he has also shown his tired emotions many times and expressed his desire for other fields.
Whether passive or active, live streaming is destined to not last long, and sooner or later it will collapse, and super Internet celebrities are looking for the next certainty.
The era of live streaming has chosen them and brought them to an unprecedented peak, but they must also step out of their comfort zone, otherwise they will be the next to be abandoned.
This is the iron law of the business era, and it is also the common sense that if you want to wear a crown, you must bear its weight.
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