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In 2024, the first 10 million female Internet celebrities will be banned

author:Late Finance
In 2024, the first 10 million female Internet celebrities will be banned

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  • Source/Night Deep Finance
  • Author/Night Deep Finance

"Qin Lang, Class 8 of the first grade, you forgot to take your winter vacation homework in the Paris toilet!", Internet celebrity "Thurman cat cup" Your account has been blocked!

In February this year, the incident of "Qin Lang Paris lost his winter vacation homework" attracted a lot of attention, and it was connected to many hot searches, which once caused a lot of uproar.

Just a few days ago, this incident finally ushered in the real finale, and the Internet celebrity "Cat Cup" released an apology video admitting that Qin Lang's loss of homework was a self-directed and self-acted script.

Subsequently, the influencer was banned from multiple platforms.

01, the Internet celebrity "Cat Cup" was banned by multiple platforms

On February 16, "Cat Cup" released a video, claiming that it had accidentally picked up the lost winter vacation homework of a first-grade elementary school student named Qin Lang in Paris, and promised to bring it back to China.

In 2024, the first 10 million female Internet celebrities will be banned

Source: Douyin

Subsequently, a netizen who called himself "Uncle Qin Lang" further expanded the influence of this farce, and it was at this time that many netizens began to realize that something was wrong and suspected that this matter was fake.

However, in the face of public questioning, "Mao Cup" chose to continue lying, insisting that the incident was true, and showed screenshots of the so-called WeChat conversation with "Qin Lang's mother".

On April 12, the Hangzhou police reported on the investigation of the "Qin Lang lost homework" incident. After investigation, in order to attract fans and drain traffic, netizen Xu Moumou (female, 29 years old, online name "Thurman Cat Cup") and his colleague Xue Moumou (male, 30 years old) jointly planned and fabricated a series of video scripts of "Picking up the lost homework book of primary school student Qin Lang", and then purchased winter vacation homework books online, took selfies with mobile phones, made relevant videos, and spread them to multiple online platforms, causing a bad impact. At present, the public security organs have imposed administrative penalties on Xu, Xue and their companies in accordance with the law.

In 2024, the first 10 million female Internet celebrities will be banned

Source: Weibo @ Ping'an West Lake

Subsequently, "Mao Cup" himself also released an apology video, saying that the incident was completely made up by himself, apologizing to everyone, and expressing his sincere acceptance of the punishment of the public security organs.

In 2024, the first 10 million female Internet celebrities will be banned

Source: Screenshot of Douyin

On the afternoon of April 13, the official accounts of the two major social platforms of WeChat and Weibo issued announcements respectively, announcing the banning of the video account "Thurman Cat Cup". At the same time, the Douyin platform also issued a statement in its official bulletin column "Douyin Blackboard News", confirming that the account "Thurman Cat Cup" has been permanently banned.

At present, the Internet celebrity has been banned from Weibo, WeChat, Douyin, Xiaohongshu, Bilibili and other platforms.

It is worth mentioning that before the Hangzhou police reported this incident, the netizen who called himself "Uncle Qin Lang" had been administratively punished by the Nantong police in Jiangsu.

According to the Jiangsu police, on February 17, after the fermentation of the "Winter Vacation Homework Lost in Paris" incident, Yang in Nantong, Jiangsu, in order to win attention and attract fans, spread rumors about a school under the short video of "Primary School Students' Winter Vacation Homework Left in Paris Toilets" on an online platform, and posed as the "owner" uncle and went to the bookstore to buy new homework and send it to his nephew. Due to the adverse impact on relevant schools and disturbing public order, Yang has been administratively punished by the public security organs.

02, the concoction of the "operation door" was sealed, what is wrong with the "cat cup"?

Many netizens will have questions about the fact that "Cat Cup" was banned on multiple platforms, but they just fabricated a joke, how could there be such serious consequences? Why should the whole network be banned?

But in fact, the matter is far more serious than we thought.

First of all, fabricating false jokes and spreading them on the Internet is itself a violation of relevant policies and regulations. Paragraph 8 of Article 6 of the Provisions on the Governance of the Online Information Content Ecosystem, which came into effect on March 1, 2020, clarifies that online information content producers must not produce, reproduce, or publish illegal information that spreads rumors and disrupts economic and social order.

On July 5, 2023, the Secretariat of the Cyberspace Administration of China issued the Notice on Strengthening the Management of 'Self-Media', which clarifies that information published by self-media shall not be made out of nothing, shall not be taken out of context, distorted facts, and shall not affect the authenticity of the information by means of patchwork editing, synthesis and forgery, etc., and shall not prominently mark fictional or deductive labels for content containing fictional plots and plot interpretations.

In 2024, the first 10 million female Internet celebrities will be banned

Source: "Notice on Strengthening the Management of "Self-Media"

And the Party Committee of the Ministry of Public Security has set 2024 as the year of the special action to crack down on online rumors, and the behavior of "a cat cup" is hitting the muzzle of the gun.

Second, the video has a bad impact because it runs counter to the Ministry of Education's 2021 "double reduction" policy, which stipulates that written homework is not allowed in grades 1 and 2. In 2022, the Ministry of Education issued a more targeted notice, requiring all localities to guide schools to strictly control the total amount of written homework during the winter vacation.

It is estimated that after "Uncle Qin Lang", who claimed to be his nephew studying at Xichang Primary School, jumped out, Xichang Primary Schools across the country sweated for themselves.

At the same time, in order to "Qin Lang lost his winter vacation homework", the public security, the Education Bureau, schools, and the media have wasted a lot of public resources. On the one hand, the education department and the police took swift action to find out which school had given written homework to primary school students in violation of the law, and which child named Qin Lang had lost his homework abroad, and each primary school had to check whether there were any students named Qin Lang in their own school, thus adding a lot of meaningless workload to various departments; on the other hand, the major media forwarded this false incident, which not only wasted public resources, but also damaged the credibility of the media.

03, the track of artificial hot search is crowded with clowns jumping beams

The "Qin Lang lost his homework" incident made us see the profit-seeking nature of Internet celebrities, and they did not hesitate to artificially create hot spots to deceive netizens for the sake of traffic.

At the same time, we should see the MCN institutions behind the "overturned" Internet celebrities, and many fake jokes on the Internet are indispensable behind the MCN agencies.

For example, at the end of February this year, the "reading machine girl" Gao Junyu was seriously ill. The video related to this incident became a hot search as soon as it was released, and many netizens encouraged the girl in the comment area, believing that the operation would be successful. After that, Gao Junyu's account gradually released a video of the operation process and postoperative conditions.

In 2024, the first 10 million female Internet celebrities will be banned

Source: Weibo @高君雨

But then some netizens questioned the authenticity of the video, because some people in the video were still wearing short sleeves, but the temperature was still very low in most areas at the end of February.

With the fermentation of the matter, Hangzhou Suddenly Kailang Technology Co., Ltd., an MCN institution to which Gao Junyu belongs, issued an apology statement.

On March 12, the Hangzhou Yuhang Internet Illegal and Adverse Information Reporting Center reported that after verification, the relevant video was filmed in September 2023, edited and produced in February 2024, and was posted to the network by the MCN agency with a text description of recent occurrences.

The truth surfaced, and the Gao Junyu incident was essentially another act of marketing hype by MCN companies in pursuit of traffic.

When the fake is true, the truth is also false, and when the truth is false, it is also true. The montage of short videos makes it possible to "see is not necessarily believing".

In addition, there have been too many incidents of counterfeiting on the Internet.

From "The woman supported the May pregnant belly to get married" to "The 211 graduated man was cut to deliver food without his wife", and then to "The woman and her girlfriend were asked by a strange man to accompany the wine when they ate", etc., each of them has caused heated discussions, but in the end they were all confirmed to be posed.

In 2024, the first 10 million female Internet celebrities will be banned

Source: Screenshot of Douyin

It is no exaggeration to say that the track in the artificial hot spot is already crowded with clowns who jump off the beam, and they only have traffic in their eyes, and their mouths are full of fools.

"A Cup of Cats" and the final results of these Internet celebrities also warn us: do not touch the bottom line of law and morality on the road to chasing fame and fortune.

Both short videos and live broadcasts have bid farewell to the era of savage growth, with stricter regulation, and platforms and viewers becoming less and less tolerant of "fake". If you still want to have a good job, you must abide by relevant laws and regulations, adhere to the moral bottom line, and assume corresponding social responsibilities.

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In 2024, the first 10 million female Internet celebrities will be banned