The "trade-in" of household appliances is an important path to improve the quality of life of residents, promote economic growth, and accelerate the development of the industry. And all along, the core power source of trade-in is the user. In other words, the user is the trade-in consumer and the main body of consumption. This means that enterprises must first come up with really good products, good technology, good solutions, and good life propositions before they can really promote this matter efficiently and for a long time.
On April 17, the "Haier New Life Season Spring Science and Technology New Product Renewal Conference" was held in Hangzhou. At the scene, Haier Smart Home launched the "Green Carbon Plan", using a series of new smart technology products and new scenarios to release the four major renewal propositions of Mercure, wisdom, health and green, and promote the implementation through online and offline integration, with the best products, the greatest strength and the most rights and interests, to create a green and beautiful new life covering clothing, food, housing, entertainment and transportation for users, and give consumers sufficient reasons to "renew".
The pursuit of life is changing, and the demand for home appliances is also changing
In the context of the new era, people's demand for home appliances is no longer limited to "free hands", but looks forward to more happiness from the aspects of beauty and intelligence.
The contemporary people's pursuit of the aesthetics of household appliances is obvious to all. From the "square box" shape of cabinet air conditioners in the early years to the cylindrical and twin tower types later...... With the blossoming of product shapes, people can also better coordinate the style matching of home appliances and home decoration. Nowadays, many people choose products such as full embedding and zero embedding, and meet their ultimate pursuit of home aesthetics through the flush depth, tight fit, and natural perfection of household appliances and cabinets.
In addition to the aesthetics of design, the new generation of home appliances has also achieved a dual evolution of "basic functions" and "smart experience" in terms of technology. For example, the refrigerator can not only lock in freshness for a long time, but also automatically record the freshness period of the stored ingredients and recommend meal planning online; the new generation of air conditioners can not only regulate the heat and cold, but also change the air at all times, continue to purify the air, and dynamically adjust the temperature and humidity of the air in the whole house, so as to effectively prevent "air conditioning disease"; and then look at the latest generation of washing machine products, "even washing and drying" has become the standard, and high-end products can also be washed at the same time to wake up clothes, protective clothes, silk, cashmere and other delicate clothes no longer have to run the dry cleaner every time.
So, trade-in is not just about "replacing the old with the new". Greener, smarter, healthier, and more beautiful new home appliances mean that lifestyle, life attitude, and life experience keep pace with the times, which is all happiness within reach.
The Green Carbon Plan uses technology to create a better life
In this context, green, low-carbon and recycling have become the direction and pursuit of contemporary people to create a high-quality life, and it is also the significance of actively promoting "trade-in with the new". And this is also the core of Haier Smart Home to carry out this new season of a better life. At the scene, Haier Smart Home officially announced that it had reached a cooperation with "Let's Farm 2", and awarded the teenagers the certification of "Partner of a Better Life", and jointly announced the full launch of the green carbon plan.
So what kind of life can the "Green Carbon Plan" bring to users? We can find the answer from the four major renewal propositions displayed by Haier Smart Home - Mercurity, Wisdom, Health, and Green. Let's take a closer look.
The first is the "Mercure Renewal". In the words of aesthetic designer Tang Zhonghan: "Aesthetics has become an important trend for contemporary young people to build living space. "But traditional decoration is often difficult to achieve the integration of home appliances, home furnishings and overall style. To this end, Haier Smart Home has brought the Haier Baiqiao package with embedded design, as well as the Casarte Zhijing fully embedded smart kitchen package. Among them, Zhijing series of smoke machines, stoves and steam ovens and other products can be perfectly embedded in the cabinet "horizontally and vertically" and "tightly", creating the ultimate home aesthetic space for users.
"Smart renewal" represents the intelligent upgrade of product functions and the "active service" that supports mutual collaboration, which is also the embodiment of Haier Smart Home's most advanced smart technology. Taking the refrigerator as an example, the full-space smart fresh-keeping cabin pioneered by Haier Smart Home can not only actively perceive the type of ingredients, automatically match the storage environment, but also actively sense the peculiar smell and start the "five-in-one" sterilization and purification mode......
The "Healthy Renewal" and "Green Renewal" solutions are responsible for ensuring the health, efficiency, energy conservation and emission reduction of the whole house air, laundry care, tableware sanitizing and other aspects of life, which of course also requires the support of leading technology. For example, Haier Wash Air G series air conditioners have built-in consumables-free anion emitters, which can effectively remove 7 types of pollutants in the air, and can also improve air supply efficiency and comfort through polymerization air supply technology, while the characteristics of Haier ceramic heating cabin water heater are that the all-ceramic structure realizes zero scale and no cleaning, ensuring that the water is clean and saving 50% of electricity.
It can be said that Haier Smart Home not only brought the most advanced scientific and technological achievements, the most abundant intelligent products, and the most intelligent scene experience, but also depicted a new picture of beautiful, intelligent, healthy and green life for users, and interpreted the new consumption proposition of the new era with "scientific and technological power".
How to change? Online and offline integration, home appliances are replaced without "forgetting the old"
In order to ensure that users across the country can efficiently realize lifestyle renewal and upgrading, Haier Smart Home will bring users the best products, the greatest strength, and the most rights and interests, and accelerate the implementation through "online and offline integration".
Online, Haier Smart Home released a new solution for users on the "Douyin Super Brand Day" and established a new proposition for a new life, while offline, Haier Smart Home simultaneously launched the "Hundred Cities, Thousands of Counties and Thousands of Miles" trade-in "Hundreds of Cities, Thousands of Counties", sending users with 1 billion renewal subsidies and 1,000 technology home appliances, and will continue to build urban green carbon space and promote green carbon lifestyle tours.
Let's take a look at it specifically. In terms of product renewal, Haier Smart Home will bring thousands of green smart home appliances in all categories such as refrigerators, washing machines, air conditioners, water heaters, etc., as well as 1 billion replacement subsidies and rights and service guarantees such as fast delivery and installation, and ten-year warranty 0 yuan bureau to recruit user experience, up to 50,000 yuan subsidy, three-winged bird will also provide 8 hours of light speed balcony rejuvenation customized service; in addition, users who purchase up to 10,000 will have the opportunity to draw Qingdao 3-day tour, enterprise WeChat and small programs to participate in the event will have cash red envelope gifts, sharing gifts, old users can also enjoy exclusive weekly lottery free orders.
In response to the problem of "old machine disposal" that many users are worried about, Haier Smart Home can also provide a complete one-stop service. Users can submit their home appliance recycling and replacement needs through the Haier Smart Home applet and Haier Smart Home app, and the system will automatically estimate the recycling price, and the service staff will come to the door to "pull the old and send the new". The important point is that the recycled old household appliances will not be wasted, but will be dismantled in a unified manner in Haier's recycling and interconnection factory, and the dismantled iron, aluminum, copper, and various hard plastics will be recycled and turned into treasure.
In fact, Haier Smart Home is not only "pushing the new for the old" for users, but also embarking on a "green transformation path" internally. By continuously increasing the layout of the recycling industry, Haier Smart Home has built the industry's first home appliance recycling interconnection factory that integrates "recycling-dismantling-regeneration-reuse", achieving an annual carbon emission reduction of about 17,000 tons. In addition, Haier Smart Home also integrates low-carbon and energy-saving into the whole life cycle of products in R&D, production, use and other aspects, providing a new path for the green and low-carbon development of the industry
At present, the industry is in a critical period of green transformation, and the consumer side is also accelerating the upgrading of intelligent and green demand. For enterprises, accelerating the trade-in and promoting the popularization of low-carbon and green lifestyles have become the top priorities of high-quality development. This time, the nationwide launch of Haier Smart Home's New Season for a Better Life - Green Carbon Plan shows us that this company not only has determination, but also has the confidence and ability to lead the green and low-carbon development of the industry and accelerate the implementation of a better life for thousands of households.