In the past few days, the news of the establishment of the Jiaozi Mountain Broken Crisp Bun Association in Xixiu District, Anshun City has attracted attention on the Internet. Is it necessary to set up an association to sell broken puff pastries? Many netizens are curious.
The reporter interviewed and found that the people of Jiaozi Town, Xixiu District, have created many wealth myths by opening a puff pastry shop. According to incomplete statistics, there are 1,023 puff pastry shops opened by the people of the town, especially in Yunnan.
The most glorious moment
Broken puff pastry
"Is it that those who sell steamed buns also want to set up an association?" On the short video platform, some netizens were curious. However, soon, someone in the know stepped forward to explain, so that everyone understood instantly.
Broken puff pastry bun is a traditional snack in Anshun, its dough is layered layer by layer, like a mille-feuille bun, and when torn, it presents a fluffy feeling, and the taste is soft and delicious.
In Jiaozishan Town, Xixiu District, Anshun City, broken puff pastry has become a big industry. According to incomplete statistics, 1,023 households in the town have opened puff pastry shops outside, involving 2,270 people. Among them, the town has the largest number of people in Dashan Village. There are more than 300 households in the village, which is more than 1/3 of the total number of households in the village.
Most of these stores are located in Guizhou and Yunnan provinces. Among them, there are many stores in Yunnan Province, which can be described as "blooming everywhere".
"Now is the most glorious moment. Zhang Zhongjun, a 47-year-old villager from Dashan Village, said that the older generation has not yet withdrawn, while the new generation has grown up.
He now has a store in Qujing, Yunnan Province, and has been in the industry for 30 years. He witnessed the growth of the puff pastry industry in Jiaozishan Town. He said that for decades, his relatives, friends and classmates have opened puff pastry shops. In a family in the same village, his parents opened a shop, and when their three sons grew up, they opened three more shops.
More than 40 years of growth
In the ancient city of Anshun, a shortly opened puff pastry shop
The people of the town of Jiaozishan went out to open a puff pastry shop, which has a history of at least 40 years.
Yu Kaihong, president of the Jiaozishan Broken Crisp Bun Association in Xixiu District, introduced that the people of Jiaozishan Town like to do business, especially many people like to do business in the neighboring province of Yunnan, "Anshun's goods are sold in Yunnan, and Yunnan's goods are sold in Anshun." ”
The reporter interviewed many people, and they believed that more than 40 years ago, the villagers of Dashan Village made noodles in the town's canteen, and mastered the relevant technology, and later improved it into broken pastry buns, and then came to Yunnan to take the lead in opening a broken crisp bun shop.
Yunnan people love to eat broken crisp buns. For them, puff pastry is not only for breakfast, but also for lunch and dinner. In high-end banquets, banquets, and buffets, you can see the figure of the broken pastry bun, and you can often see a long queue in front of the slightly famous broken crisp shop. Some netizens joked that the broken crisp bun is the "city bun" in Kunming City, Yunnan Province.
Zhang Zhongjun told reporters that in some cities in Yunnan, when encountering festivals such as the Dragon Boat Festival, the gifts given by everyone are either other than dozens of broken crisp buns.
It is under this background that the people of the sedan chair mountain town came to Yunnan to open a store, because everyone is willing to use the ingredients, and work the practice, the broken crisp buns are sweet and salty, crispy and softened the slag, and soon were favored by the locals.
It is understood that in the sedan chair mountain town, when there are villagers outside the successful opening of the shop, they called relatives and friends to help, relatives and friends to help, relatives and friends to help, after mastering the technology, and set up their own door, for decades, more and more broken crisp bun stores.
The Myth of Wealth
Oyama Village.
Walking in Dashan Village, the villas left a deep impression on the reporter.
The relevant person in charge of the village told reporters that in their village, the occupation of the owner can be judged by the house, and if it is a large villa family, the family is basically engaged in the puff pastry industry.
The small broken puff pastry has created a lot of "wealth myths".
Lou Yong, 49, has been running a shop in Yunnan for 30 years. He told reporters that now his store has a daily turnover of 3,000 yuan, and only one worker has been hired, however, the turnover of 3,000 yuan a day is not much, and the daily income of some fellow villagers can even reach tens of thousands of yuan.
Zhang Zhongjun also said that in Yunnan, if some stores are welcomed by everyone, it is not uncommon for them to have a turnover of tens of thousands of yuan a day, and if they encounter festivals such as the Dragon Boat Festival, the daily turnover can even reach 60,000 yuan.
Lou Yong told reporters the story of the villagers in the same village who created wealth. He said that conservative estimates put at least 100 villagers with a wealth of more than 10 million yuan.
Not everyone can start a shop with broken puff pastry. In the past few decades, many people in the town of Jiaozishan have tried to enter the industry, but they have also failed due to various problems such as store location and lack of popularity.
However, in everyone's opinion, the cost of opening a puff pastry shop is not high, the most important cost is the store rent, and there is no credit and other problems in buying puff pastry, and the cash return is fast, so it has also attracted a large number of people to enter the industry.
In addition, making puff pastry is also hard work. Every day, they have to repeat the action of pinching and breaking the puff pastry thousands of times, resulting in many people suffering from occupational diseases, such as tenosynovitis.
Entering a new stage of development
In April this year, the Xixiu District Jiaozi Mountain Broken Crisp Bun Association was established.
The establishment of the association marks that the traditional delicacy of Jiaozishan puff pastry has officially entered a new stage of standardization and specialization.
It is understood that the establishment of the Xixiu District Jiaozi Mountain Broken Crisp Bun Association aims to actively build the brand of "Jiaozi Mountain Broken Crisp Bun", gradually unify the brand identity and store name, provide industrial guarantee loans, education and training, entrepreneurship subsidies and other policy support, and at the same time focus on the upstream and downstream industrial chain of the Broken Crisp Bag industry, guided by the town level, with the cooperation of the association, and actively plan the construction of the Jiaozi Mountain Broken Crisp Bun Industrial Park, attract villagers to return to their hometowns to start a business, drive employment, continuously extend the industrial chain, and drive local economic development.
Previously, Jiaozishan Town has done a number of work around the development of the industry. Hu Zejiang, deputy secretary of the Party Committee and mayor of Jiaozishan Town, introduced that they went to Maoshi Town, Jianli City, Jingzhou City, Hubei Province to understand the development status of the town's pastry industry, and how to embark on the road of large-scale and brand-based development from scattered operations.
It is understood that Maoshi Town is the "hometown of Chinese pastry chefs". In Jianli City, where the town is located, 150,000 people make pastries all over the country. The development of the pastry industry in Maoshi Town is quite similar to the development path of the broken pastry industry in Jiaozishan Town.
At present, the Jiaozi Mountain Broken Crispy Bun trademark has been registered and is still under review, and the LOGO has also been designed. All work is being carried out in an orderly manner.
"A small puff pastry will form a big industry. When it comes to the future, Hu Zejiang is full of confidence.
Guizhou Daily Tianyan News reporter Zhou Qiang
Edited by Shen Changzhi
Second Instance Chen Guixuan
Third trial Nie Na