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At 10 o'clock in the morning of April 16, in the live broadcast room built by the Tianqiao District Administrative Examination and Approval Service Bureau, the live broadcast of the "Chief Approver" with the theme of health business was officially launched - two staff members who used to accept various approval business for the masses in the background sat in front of the camera, and replied to the questions raised by netizens one by one with their professional knowledge.
Since the start of the first live broadcast on February 28, the "Chief Approver" live broadcast room has maintained a weekly live broadcast frequency. This is a platform for online communication between the Tianqiao District Administrative Examination and Approval Service Bureau and the masses, which can more conveniently and intuitively answer the questions of enterprises and the masses compared with traditional forms such as on-site handling and telephone communication, and even realize online approval.
How does the live broadcast room where the examiner "cross-border" as the anchor further optimize the efficiency of administrative examination and approval in Tianqiao District?
Shooting location: Tianqiao District Administrative Examination and Approval Service Bureau
Shooting content: Online service in the live broadcast room of "Chief Approver".
Half past nine: Preparation before the live broadcast
There is a "time difference" in the delivery of the policy, and the anchor is online to help
Before the live broadcast began, Kang Yuxi, the "chief approver" of the Tianqiao District Administrative Examination and Approval Service Bureau, and Li Xiaoyu, the "chief assistant clerk", sat behind the live broadcast and conducted the final rehearsal. This is their first time doing live broadcasts, and they are inevitably nervous. At the same time, several staff members are also silently adjusting the angle of the fill light, the camera position and the background system.
On the background monitoring position, Zhao Feng, a member of the party group and deputy director of the Tianqiao District Administrative Examination and Approval Service Bureau, is paying close attention to all this. "In the process of work, we found that many enterprises and the masses are actually unable to grasp the relevant developments of new policies and regulations in the first time, and this 'time difference' will cause inconvenience when handling approval business. Zhao Feng said that the original intention of the live broadcast room was to improve the docking efficiency of administrative examination and approval work and enterprises and the masses.
Zhao Feng told reporters that the "old methods" such as on-site consultation, telephone communication or network communication require enterprises and the masses to take the initiative to seek information, but now we need more unified, centralized and open information access channels. "The problems encountered by a considerable number of enterprises or the masses are similar or even identical, if some high-frequency questions are answered at one time, it can save them a lot of time, reduce the number of errands, and improve our work efficiency. Zhao Feng said that the use of new media to communicate with enterprises and the masses is a new way for them to explore a more up-to-date and problem-solving approach.
"By integrating the questions mentioned in the citizen service hotline, on-site consultation and online messages, we screened out the parts that most people are more concerned about and have more commonality, and then answered them in the live broadcast room to help enterprises and the masses understand the relevant information faster. Zhao Feng said that there are two main contents of the live broadcast room, one is the consultation of problems often encountered in the approval business, such as various qualification certifications, how to obtain relevant licenses or permits, and what preliminary preparations are needed; The second is the interpretation of relevant policies and regulations that have been hot recently, such as the interpretation of the newly revised "Company Law of the People's Republic of China", which will be implemented on July 1 this year.
10:30 a.m.: Live streaming in progress
Online Q&A to achieve "face-to-face" approval
This friend asked if the clinical practitioner could add the specialty of Chinese medicine to the scope of practice. It's like this......"
"My doctor's license is registered in pediatrics, can I work in the township health center......?
Not long after Kang Yuxi and Li Xiaoyu were launched, the live broadcast room of the "Chief Approver" was lively, and the barrage of consulting business continued to swipe the screen. The two anchors used the knowledge and experience accumulated over the years to answer questions for netizens one by one. Soon, the number of people online in the live broadcast room rose to hundreds. In stark contrast to the excitement in the live broadcast room, the live broadcast room in reality is so quiet that there are only the voices of two anchors.
"We did our first live broadcast on February 28 this year, and it was the first time for both the streamers and the backstage staff to come into contact with this format, and everything was learned from scratch. Zhao Feng told reporters that at the beginning, the approvers and assistant clerks did not know the bottom of their hearts, but as the live broadcasts went smoothly and the number of viewers continued to rise, they also gained a sense of accomplishment and happiness.
"The scope of approval services is very wide, in order to allow enterprises and the masses to solve their own problems in a more targeted manner, we will conduct a special live broadcast according to the scope of business, and invite the approvers who are most familiar with this field to explain. The reporter learned that at present, the live broadcast has carried out seven special sessions such as food business, commercial registration, and engineering construction.
Zhao Feng introduced that at present, the "chief approver" live broadcast room can realize three businesses: policy consultation, online approval and assistant agency. "We tried to carry out online approval, that is, 'submit materials online, and approve them on the spot in the live broadcast room'. So far, 16 commercial registration and approval businesses have been completed in the live broadcast room. The reporter learned that as long as the enterprises or people who have submitted complete materials through online or offline channels, they can apply for approval business in the live broadcast room and complete the "face-to-face" approval without leaving home.
"The form of approving personnel entering the live broadcast room and realizing online approval is the first in Jinan!" Zhao Feng said.
11:30: Review after the live broadcast
The business capability is constantly improving, and the "fancy" service is being implemented
"As an anchor this time, my biggest feeling is that my business ability has been improved again, and I have more confidence in my future work!"
After the live broadcast, Kang Yuxi and Li Xiaoyu breathed a sigh of relief. They told reporters that because the content of the live broadcast must be rigorous and accurate, it takes a long time to prepare before the live broadcast, and they must also form a tacit understanding with their partners. "In order to answer the questions of the masses more standardly and fluently, we must be familiar with the relevant business and process. Kang Yuxi said that at the beginning of receiving this "cross-border" task, he was also afraid of difficulties, and he was always worried that he would make mistakes, "The successful completion of this live broadcast is a kind of exercise for me." ”
The whole live broadcast and the review after the live broadcast, the anchor of the next wading business special session will watch and learn in the live broadcast room. For them, moving from behind the scenes to the front of the stage is not only a change in the form of their own work, but also a member of themselves to innovate the administrative approval mechanism and promote the improvement of administrative examination and approval efficiency.
"At present, the live broadcast data is still very good, with the largest number of cumulative online viewers exceeding 6,000 viewers!" Song Runfeng, chief of the information technology section of the Tianqiao District Administrative Examination and Approval Service Bureau, showed the display screen of the background system to reporters. He said that the form of live broadcast can bring a wider audience, so that the masses have a new channel to understand the administrative examination and approval business, and also make the "Tianqiao brand" such as "Come to Tianqiao, Get Things Done" and "Chief Approver" to enhance their popularity. At the same time, they also see more possibilities to expand their business scope with new media accounts. "A live broadcast covers a lot of content, and the audience may not be able to remember it at once, and there will be a need for repeat viewing. Song Runfeng said that in the future, some special short videos will be produced and posted on the Douyin account, with special live broadcasts, so that enterprises and the masses can have their own online "navigation".
Wang Liangliang, Secretary of the Party Leadership Group and Director of the Tianqiao District Administrative Examination and Approval Service Bureau, said that this year is the "Year of Project Deepening" in Jinan, and the number of various approval items has increased compared with previous years. As the city's first working method, the "Chief Approver" live broadcast room will be continuously updated and improved, making more contributions to further optimizing the business environment and optimizing the efficiency of administrative examination and approval in Tianqiao District. (Reporter Cao Yaxin, Zhang Sufen, intern Zhang Meili)