"Liu Qiangdong" made its live broadcast debut, with more than 20 million views in 1 hour, and more than 100,000 orders within 40 minutes!
At 18:18 on April 16, Liu Qiangdong's AI digital human made its live broadcast debut on Jingdong App, with categories including grain and oil, agricultural products, pet supplies, etc.
According to the disclosure of Jingdong Supermarket, the number of viewers in the live broadcast room exceeded 10 million in only 40 minutes, creating the highest peak in the number of viewers since the launch of the live broadcast room of Jingdong Supermarket; the number of viewers exceeded 20 million in the past 1 hour, and the average stay time of users during the live broadcast period reached 5.6 times the daily average. Within 40 minutes, the overall order volume of the live broadcast room exceeded 100,000.
During the live broadcast, 13 products were explained by Dongge's AI digital human, and the overall order volume increased by 7.6 times compared with last Sunday, and the turnover of Jingdong Supermarket's "10 billion agricultural subsidies" increased by 5.7 times compared with last Sunday.
At 19 o'clock, digital person Liu Qiangdong said, "Thank you for accompanying and watching today, and finally send a wave of benefits to the fans in the live broadcast room, and brush up the comment area." Then, the digital human anchor said, "See you next time for Dongge's live broadcast", ending Liu Qiangdong's AI digital human live broadcast debut.
Many netizens were amazed that the AI digital human of "Purchasing and Selling Dongge" has almost 100% restored Dongge's expression, posture, gestures, and timbre, and even a digital clone can have fresh vitality.
Some netizens called it "too realistic".
However, many netizens still commented that it was too blunt, and many netizens shouted at JD.com and asked Liu Qiangdong himself to go on the broadcast in person, "The copycat version of Brother Dong still lacks some feelings." ”
"The AI digital human will present Dongge's habitual expressions and movements, such as occasionally rubbing his fingers when speaking, cooperating with larger hand movements when emphasizing something, and nodding his head from time to time. The relevant person in charge of Jingdong said,AIThe digital person is actually more challenging is the sound restoration,People who have listened to Dongge's speech,Impressed by his Suqian accent,You will find that he speaks faster,Speak softly,Some words will be used to reading continuously,He is "time""Is""sh"Pronounced with a heavy nasal, and likes to call "brothers" to encourage everyone's morale......
According to Jingdong, the surging news reporter told the surging news reporter that in order to create a real "Dongge", the technical team made many adjustments to the large model: at first, the speech material "fed" to the large model was too formal although it was passionate and explosive. To this end, they used the latest recorded chats as the main material, including Liu Qiangdong's own travel experience, and then extracted the rhythmic characteristics of the 5-minute speech and poured it into the large model.
According to Jiemian News, the live broadcast of "Liu Qiangdong's Departure" is an important attempt by JD.com in the field of live streaming, which is expected to bring more attention and traffic to JD.com. At the same time, it also released a new major signal for JD's AI e-commerce strategy.
This is also after the recent announcement of investing 1 billion in cash and 1 billion traffic to increase the content ecology, JD.com further increased the content ecology.
In the process of contentization, JD.com faces many challenges. Compared with competitors Douyin and Kuaishou, JD.com's content started late, and its experience in content creation, distribution, and community operation is relatively limited, and it takes time to establish and improve the infrastructure and rules of the content ecosystem.
In the field of live broadcasting, JD.com has been suffering from the lack of over-the-top anchors, and this problem cannot be solved by throwing money alone. Liu Qiangdong, as the founder of JD.com, has always brought his own traffic, and this time he started live streaming in the form of a digital person, which in a certain sense filled the vacancy of JD.com's first overhead anchor.
Editor|He Xiaotao covers the source
Proofreading|Sun Zhicheng
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