Nikon's acquisition of RED did not end with the founder's cash-out and the Japanese leader's ownership, but it was only the beginning of a good show. If we refer to Nikon's acquisition of MRMC (Mark Roberts Motion Control), a motion control special robotic arm shooting company, the future does not seem to be optimistic.
The acquisition, which took place in 2016, brought Nikon a lot of exposure in professional fields, and once the original conservative image was tied to various tall automated robotic arms, it was immediately full of professionalism. In addition, every year, there is a dynamic shooting booth of the subsidiary MRMC in the entrance area of the NAB Central Pavilion, which is the most densely populated, and Nikon has also received maximum exposure in the professional market.
This kind of external display certainly contributes to Nikon's professional image building, but other than that, we don't see much actual change. The MRMC is also not always a Nikon camera on a large robotic arm, nor is it even a RED.
Nikon and RED's presentation on the MRMC system is more like an affiliation, wanting the C bit, which is not there.
MRMC still goes its own way, willfully being the leader of its own high-end field, and giving the low-end market to domestic robotic arm special shooting manufacturers, without any trace of the product planning of Japanese companies.
What kind of plot will there be after Nikon acquires RED? We rushed to the Nikon RED booth with the greatest curiosity to find out, and found that after Nikon RED's marriage, it seems that it is not easy to say that we love you. In the Nikon Group booth, RED was assigned a small area facing the main road, but apart from the word RED on the background, it was difficult to associate it with RED. So much so that many friends have basically missed it when they have passed by, and they suspect that RED is absent from this NAB.
In fact, RED was not absent, and made a special display with a blockbuster system, and even exhibited the nostalgic RED ONE. About the new system, this could be expanded on 10,000 words, but for the sake of space, we will talk about it another day.
Of course, Nikon is also ruthless with itself, and the entire Nikon video solution is displayed through a single counter.
I didn't even forget to sell the coveted RED RAW to Nikon mirrorless users, will N-RAW be upgraded? Chatting with Nikon engineers on the spot about this sensitive topic, they were slightly embarrassed to just reply "too early to say"!
Nikon's video solution display has always been relatively open, and it used to be packaged with the devil's claw, but now it has all been replaced by DJI.
Although this MC-N10 remote control handle is not new, it is enough to show Nikon's good intentions for video users as a mirrorless accessory. How can Nikon be both popular and popular in the field of video? Presentation and acquisition alone are obviously not enough.
Half of RED's success comes from marketing, the founders are from first-line consumer brands, the first professional managers themselves are the founders of the online community, they are all marketing masters, and they all personally interact with fans in the forum, scold each other with black fans and even do it, social media is deeper than media people, and it maintains close personal interaction with Hollywood first-line celebrities, which are difficult for Japanese executives to copy. Nikon acquired RED, and the daughter-in-law is married home, but it is not easy to say that I love you!