Creativity is to solve the user's pain points and hit the nail on the head. So how do you make an idea?
Creativity is to tell the user "I can solve your pain points".
Good ideas are always based on scenarios that hit the user's pain points, less is more. "I'm afraid of getting angry and drinking Wang Laoji." "Charge for 5 minutes and talk for 2 hours". "Take a camera phone and illuminate your beauty". "There will be no gifts for the Chinese New Year this year." If you don't know how to less, you're basically missing the point.
Here's a simple and easy-to-understand example:
User portrait mother, child 6-18 years old (subdivision effect is better)
I believe that after this disassembly, everyone already knows what creativity should do. Of course, the smooth connection from creativity to landing is a very important detail, so I won't go into details.
1. TODO: Creative Diagram
Throw another difficult example. The user portraits are all young women, and we plan to sell women's clothing how to disassemble. Because I'm a man, please correct me if I'm not professional enough, but the meaning should be clear. (Addendum: If targeting a plus-size female user base, the model must be plus-size.) ）
2. Pain points in consumption scenarios
Here are some counter-examples:
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