On April 12, China State Railway Group Co., Ltd. and China Rural Development Foundation co-hosted the 2nd Rural Revitalization Agricultural, Cultural and Tourism Consumption Assistance Innovation Action Results Conference and the 3rd Action Launching Ceremony. The Ministry of Agriculture and Rural Affairs, the National Development and Reform Commission, the National Railway Group and other units and departments attended the event.
The scene of the 2nd Rural Revitalization Agricultural, Cultural and Tourism Consumption Assistance Innovation Action Achievement Conference
Since 2023, under the care and guidance of the Ministry of Agriculture and Rural Affairs, the National Development and Reform Commission, and the support and cooperation of relevant counties and districts, China Railway Group, China Rural Development Foundation and the Academy of Arts and Design of Tsinghua University have organized the second Rural Revitalization Agricultural, Cultural and Tourism Consumption Assistance and Innovation Action, and invited 13 design teams from 11 universities including Jiangnan University and 5 railway cultural tourism teams including China Railway Zhengzhou Bureau Group Co., Ltd. to participate in it. The action focuses on poverty alleviation counties such as Yangyuan in Hebei Province, Taining in Fujian and other old revolutionary base areas and counties, especially in key counties of national rural revitalization such as Yuanzhou District of Guyuan City, Ningxia Autonomous Region, and helps 13 counties and districts to build 181 sets of design achievements such as county-level public brands, characteristic product packaging, cultural and creative product design, and village travel tour route development.
Huang Yan, a member of the Party Leadership Group of the Ministry of Agriculture and Rural Affairs, said that the innovative action focuses on poverty alleviation areas to create and promote regional agricultural, cultural and tourism brands, gathers multiple resources and professional forces, and explores a new path and new model of "railway + county + college + enterprise + social organization" consumption assistance, which is very meaningful and very important. This activity is conducive to helping agricultural products in poverty alleviation areas go out of the mountains and to the whole country, is conducive to promoting the integration of production and marketing in poverty alleviation areas, and the integrated development of agriculture, culture and tourism, and is conducive to enhancing the endogenous development momentum of poverty alleviation areas and poverty alleviation people. The next step is to dig deep into local cultural resources, continuously enrich the connotation of rural culture, and create and upgrade more in-depth and sustainable rural cultural brands, industries and products.
Huang Yan, member of the Party Leadership Group of the Ministry of Agriculture and Rural Affairs
The responsible comrade of China Railway Group said that in recent years, China Railway Group has empowered the "hard support" of rural revitalization with cultural "soft power", innovated and formed a sustainable development model of consumption assistance of "integration of production, transportation and marketing + integration of agriculture, culture and tourism", and effectively promoted the quality and upgrading of consumption assistance. In the next step, we will continue to give full play to the advantages of enterprises in the railway industry, rely on the key enterprise alliance of consumption assistance and platforms such as the railway "three networks and one cabinet", innovate and optimize consumption assistance measures, further create bright spots, strengthen brands, and promote revitalization, so as to enhance the endogenous development momentum of poverty alleviation areas and the masses, and contribute to the construction of livable, workable and beautiful villages.
Zheng Wenkai, chairman of the China Rural Development Foundation, said that since its launch in 2022, the innovation action has received positive responses from more than 10 universities including Tsinghua Academy of Fine Arts and 7 railway teams including Zhengzhou Railway Bureau, and has tailored a number of regional public brands with visual impact and market influence for 21 counties and districts, planned a number of industrial development and marketing plans, and achieved fruitful results.
Zheng Wenkai, Chairman of China Rural Development Foundation
Qin Chuan, Secretary of the Party Committee of the Academy of Arts and Design of Tsinghua University, said that the Academy of Arts and Design of Tsinghua University will integrate the strength of different professional disciplines, actively participate in the development of rural industries, rural environment construction, rural social services and other key work, and give full play to its own influence and leading force in the design discipline, and unite more brother colleges and universities to participate in the great cause of rural revitalization.
Qin Chuan, Secretary of the Party Committee of the Academy of Arts and Design, Tsinghua University
The design team of the Academy of Arts and Design, Tsinghua University, shared the design results of Yangyuan County, Hebei Province
At the event site, the university design team and the railway cultural tourism design team participating in the second session of the agricultural, cultural and tourism consumption assistance innovation action were awarded the title of excellent team, and the on-site exchange showed the creativity and design results of the program, representatives of Hotan County and Yangyuan County shared their feelings about the event, and the consumption assistance enterprises held an agricultural, cultural and tourism market, and more than 200 people from the relevant central units and representatives of the counties and districts participated in the event.
Visit the design results of the 2nd Rural Revitalization Agricultural, Cultural and Tourism Consumption Assistance Innovation Action
Chengdu Railway Bureau Cultural Tourism Design Team & Mianxian County, Shaanxi
Jiangnan University Team & Longshan, Hunan
Taiyuan University of Technology Team & Shanxi Heshun
Sichuan Fine Arts Institute Team & Yunnan Pingbian
Anhui Polytechnic University Team & Jiangxi Shangyu
Author: China Rural Development Foundation
Editor: Zhao Dina