(April 29, 2024) The ICIC 2024 International Cosmetics Innovation Conference was successfully held in Shanghai, and its cutting-edge technologies and product dynamics covered the entire cosmetics industry chain, attracting many experts and scholars to discuss industry innovation opportunities with leading brands at home and abroad. This time, Unilever brought a number of innovative hard-core technologies and star products to the show, won four awards, and its R&D experts attended the sub-forum to speak, becoming the focus of the conference with its outstanding scientific research achievements and innovation strength. Unilever not only fully demonstrated the wide application and far-reaching impact of cutting-edge technology in product innovation at this conference, but also deeply discussed the new opportunities for the new quality development of the industry with its peers in the industry.
Won four awards, setting a "new benchmark" for scientific and technological transformation in the industry
As one of the first multinational companies to establish a global R&D center in China, Unilever has always been committed to promoting the continuous growth of China's R&D strength and accelerating the improvement of "new power". At this conference, Unilever not only showcased its cutting-edge research results in the field of beauty and health to the industry, but also won a number of ICIC awards with four ingenious products equipped with excellent technology, including Vaser 林️ Radiance Essence Body Lotion Series, Clear Scalp and Hair Rejuvenating Anti-Hair Loss Serum, Clear Anti-Dandruff Multi-effect Moisturizing Scalp Care Shampoo won the Science and Technology Innovation Product Award, and HYDRA B5 Hyaluronic Acid Hydrating Mask won the ICIC Award The 2024 Future Star Award fully demonstrates the industry's recognition and praise for Unilever's innovative R&D strength.
Break through the bottleneck of the industry and lead the "new trend" of glutathione skin care
With age, environmental and stress changes, glutathione, an important antioxidant in the human skin, is lost. For a long time, due to the particularity of glutathione, how to effectively supplement glutathione into human skin cells has been a major problem in the field of antioxidants in the global skin care industry. This time, Unilever's Vaseline Brightening Serum Body Lotion series has overcome the industry problem of "increasing the glutathione content of the skin" with its breakthrough innovation technology, and successfully won the ICIC Technology Innovation Product Award. The new GlutaGlowTM technology applied in this series of products can greatly improve the skin's intrinsic antioxidant capacity by promoting the effective synthesis of glutathione by skin cells, and this technology has successfully obtained 6 granted patents. In addition, the product also specially adds 4D hyaluronic acid ingredients to the high-concentration essence formula, which helps to solve the problem of dullness, moisturizes and moisturizes the skin, and deeply brightens and brightens.
At the sub-forum of the conference, Dr. Gu Xuelan, Chief Scientist of Unilever (China) R&D Center, gave a detailed introduction to the Chinese team's consideration in the research and development of GlutaGlowTM technology over the past 10 years, based on the findings of skin antioxidant research: "Skin exposure to special environments can trigger oxidative stress, such as pigmentation, barrier damage and skin aging. We have selected a combination of 3 amino acids to form GlutaGlowTM as a precursor active ingredient to further enhance the antioxidant capacity of cells, thereby preventing damage and skin texture changes caused by environmental factors such as ultraviolet rays. "
Cutting-edge scientific and technological innovation achievements, writing a "new future" of scalp and hair follicle health
In response to the scalp and hair loss problems faced by modern consumers, Unilever's other award-winning innovation product, Scalp Rejuvenation and Anti-Hair Loss Serum, stands out from the crowd with its DynaZincTM technology and serum formula base. As one of the first batch of products to obtain the special certificate of anti-shedding cosmetics after China's new cosmetics regulations, Qingyang Scalp Hair Rejuvenation Anti-Hair Loss Serum has successfully passed many rigorous clinical tests, and the results show that it can rejuvenate the scalp, strengthen hair roots, and effectively prevent hair loss.
At the sub-forum of "Calming the 'Head' Small Emotions" of the conference, Dr. Pu Mingming, Senior Manager of the Global Scalp Health R&D Department of Unilever (China) R&D Center, shared innovative academic achievements based on the scalp health problems of modern consumers: Unilever found that dandruff occurs due to multiple factors, and the scalp microecology and scalp barrier play a very important role in effective dandruff removal. The new generation of Anti-Dandruff Multi-Effect Hydrating Scalp Care Shampoo targets the causes of dandruff and effectively strengthens the scalp barrier while balancing the scalp microbiome. The product uses Unilever's patented delivery technology to effectively improve the efficiency of the active ingredient and is clinically proven to be effective. And more than 90% of consumers have seen a significant improvement in dandruff after using the product.
The birth and application of these breakthrough technologies not only underscores Unilever's strong commitment to empowering consumers with a better life through fundamental research and product innovation, but also demonstrates the company's determination to continue to expand its business growth pole and lead the development of the beauty and health industry in China and the world. From leading the industry to leading the industry, Unilever has always been promoting the high-end, intelligent and green development of China's beauty and health industry. In the future, Unilever will continue to take innovation as the cornerstone to accelerate the technological innovation and category upgrading of the beauty and health business. While further promoting the sustainable growth of itself and the industry, we strive to promote "Made in China" and "R&D in China" to the global market, and empower thousands of consumers with better products and services.