In the spring, go to an open and win-win appointment

Reporter Cao Wenxuan, Wang Ke, Yang Xiaoyu, Deng Jianyang

Guests and friends from all over the world gathered, and good things from all over the world gathered. From April 13th to 18th, the 4th China International Consumer Goods Expo (hereinafter referred to as the "Consumer Expo") was held in Hainan Province.

The indoor exhibition area of this year's CICGF reached 128,000 square meters, and the area of the sea exhibition exceeded that of previous editions, with more than 4,000 brands from 71 countries and regions participating in the exhibition. As the largest consumer goods exhibition in the Asia-Pacific region, the CICG is becoming a panoramic platform for consumption upgrading and an important window for high-quality consumer goods to enter the Chinese market.

Win-win cooperation stimulates new momentum for consumption

"We want to enter the supermarket, do you have a channel?" "The company mainly focuses on the South China market, supermarkets, stations, and mother and child stores. On the second day of the Expo, Xu Chujing, senior director of brand promotion of the marketing planning department of Heshilan (China) Dairy Co., Ltd., was busy with business negotiations. She said: "After the first Consumer Expo, the company began to lay out in Hainan, and since then, the annual sales volume has increased steadily, and I hope that this exhibition will have new harvests." ”

In the first two months of this year, the total retail sales of consumer goods in mainland China reached 8.13 trillion yuan, a year-on-year increase of 5.5%, demonstrating the strong resilience and vitality of the market. The CICG will build an open platform to provide more market opportunities for domestic and foreign enterprises.

"It's really technology that changes life, and I'm thinking about using whole-house intelligence when renovating a new home. After visiting Huawei's "Home of the Future" outside the exhibition area, exhibitor Mr. Li lamented that the seamless collaboration of intelligent equipment has brought a lot of convenience to life.

"We have signed a strategic agreement with Huawei to jointly create and build a whole-house smart (smart home) laboratory, and drive more than 2,000 HarmonyOS ecological chain enterprises to take root in Hainan with application scenarios. Tang Hua, director of the Hainan International Economic Development Bureau, introduced.

carp lamps, red columns, hanging Tang poetry lanterns...... The Shaanxi Pavilion of domestic products is traditional and fashionable, full of charm. In the exhibition area, there are various products such as biotechnology, wine, and food. According to the staff of Xi'an Bingfeng Beverage Co., Ltd., two days before the launch, the company has reached two business cooperation.

At the cross-border supply and demand matchmaking meeting of this year's Consumer Expo, more than 200 companies from 12 countries and regions gathered together to build a bridge of cooperation between suppliers and buyers "offline + online", and a total of 92 cooperation intentions were reached at the meeting.

Honourable Guest of Honour, Ambassador of Ireland to China, André Dellévan, said: "China's consumer market is one of the largest in the world, and we see tremendous room for trade and investment here. Ireland's relationship with China is getting closer and closer, and there is great potential for further developing the economic and trade relationship between the two countries. ”

"The brand's presence at the brand signifies Switzerland's commitment to opening up new opportunities in the dynamic Chinese market. Zhou Hongrui, Counselor of the Swiss Embassy in China, said.

Boutique gathers to lead the new trend of consumption

After a while, a calligraphy work appeared in front of everyone's eyes, but the writer was an AI calligraphy robot. At the iFLYTEK booth in Hall 1, the smart products based on the artificial intelligence model were eye-catching. "We hope to use the CICG to showcase the charm of technological innovation to consumers. Zhan Wenyu, vice president of iFLYTEK's consumer business group, said.

This year's "Government Work Report" proposes to actively cultivate new consumption growth points such as smart homes, cultural and entertainment tourism, sports events, and domestic "trendy products". At this year's Consumer Expo, the world's first new health technology massage chair, futuristic electric pickup trucks, artificial gemstones and jewelry made of industrial waste...... All kinds of "new, strange and special" products were unveiled, bringing greater imagination to consumers.

Walking into the Coach exhibition area, the exhibition area with azure blue as the main color is fashionable and fresh. "Recyclable materials are incorporated into the product display table to convey the concept of green and low-carbon to consumers. Li Lian, President of Coach China, said that this is the fourth consecutive year that the company will participate in the exhibition, and we look forward to working with more partners to promote the sustainable development of the fashion industry with innovative power.

In this year's exhibition, Taishan Sports will bring the overall solution of outdoor national fitness and the self-developed "breathing artificial grass" to the booth, and the grass riding will attract a group of guests to check in and experience......

"In recent years, the mainland consumer market has continued to recover, and more and more domestic 'trendy products' have been recognized by the market. Zhu Sinan, vice president of corporate affairs and communication of exhibitor Bloomage Biotechnology Co., Ltd., believes that domestic "trendy products" should closely follow the theme of "technology + green", emphasizing the scientific and technological content, green environmental protection and sustainable consumption attributes of products.

Zhan Zhengshun, chief of the Foreign Economic and Trade Development Section of the Jingdezhen Municipal Bureau of Commerce of Jiangxi Province, said that the collective appearance of characteristic ceramic brands at the Consumer Expo is not only conducive to enhancing brand awareness and opening up domestic and foreign markets, but more importantly, it shows the unique charm of the "millennium porcelain capital".

The integration of the exhibition city and the exhibition on the island are full of highlights

At night, the public pier of Haikou National Sailing Base is brightly lit and the scenery is charming. RVs, yachts, and new boats are neatly arranged, attracting many citizens and tourists.

In addition to continuing to set up the main venue at the Hainan International Convention and Exhibition Center, this year's CICGF also added three new sub-exhibition areas of duty-free shopping, sailing yachts and international health consumption in Haikou, Qionghai and Boao, which has become a vivid footnote to the integration of the exhibition city of this year's CICGF.

"There are 250 participating yachts this year, an increase of about 14% on last year's 220. According to the relevant person in charge of the Organizing Committee of the Consumer Expo, a total of 120 yachts from 80 international brands participated in the exhibition, and luxury yachts from the United Kingdom, Finland, the United States and other places have appeared. At the scene, the guests boarded the boat, watched the performance, and interacted with each other, and the admiration continued.

"As a provincial capital, Haikou is blessed with unique marine resources and pleasant climatic conditions, and is an important gateway for the development of the mainland yacht industry. Wu Qiang, executive vice president of the China Shipbuilding Industry Association, said that with the support of the Hainan Free Trade Port's policies on "zero tariff" vehicles and the expansion of the yacht list, yachts will become another business card of the city.

"Watching the exhibition and shopping at the same time doubles the experience. In the duty-free shopping sub-exhibition area, Chen Xiting, who came to the Expo for the second time, sighed. This kind of experience is not only during the Expo, Haikou International Duty Free City will link up with well-known brands at home and abroad to hold fashion catwalks, new product launches and other activities from time to time throughout the year, so as to attract traffic to the duty-free market on Hainan Island and create a new duty-free shopping scene that "never ends".

The world's smallest pacemaker weighs only 2 grams. In the international health consumption exhibition area of the Boao Lecheng International Medical Tourism Pilot Zone, the "high-precision" medical devices are dizzying. Enjoying the licensed medical policy, it has become the main channel for international innovative drugs and devices to enter the Chinese market, and will display international advanced medical devices and medical aesthetic products throughout the year.

New energy vehicle crowd test round the island race, theme cultural relics exhibition, various theatrical performances...... During the Expo, there were continuous activities throughout Hainan. A restaurant operator said with a smile: "The atmosphere is strong, there are many tourists, and the turnover has doubled in the past half a month!"

"The island-wide exhibition provides more experiential consumption scenarios for visitors, which is in line with the current consumption trend. Ye Min, PwC Chinese mainland Consumer Market Industry Leader, said, "Hainan can use its comparative advantages in culture, entertainment, exhibitions and other fields to actively deploy experiential consumption, explore new consumption formats, create new consumption patterns, and continuously enhance consumption attractiveness." ”

(Reporter Yi Xiao, Zhao Mengyang, Dai Kairan, and Cui Qi participated in the writing)

People's Daily (2024-04-16 04 Edition)