(April 15, 2024) From April 11 to 14, local time, the 2024 Cologne Fitness and Sports Facilities Exhibition FIBO was held at the World Exhibition Center in Cologne, Germany. As the official fitness equipment supplier of the Chinese Olympic Committee, Shuhua Sports made a stunning appearance with a variety of high-end commercial and home fitness products, demonstrating the strength of the Olympic brand and conveying the brand's core values and future vision to the world.
A global fitness industry event, with two booths to show brand strength
In this exhibition, Shuhua Sports set up two booths, with a total area of more than 280 square meters, which is the most ever, and a number of well-designed and arranged interactive experience areas are set up in the booth, striving to bring the best experience to visitors.
During the exhibition, the Shuhua exhibition area has been crowded, with an endless stream of visitors, attracting a large number of new and old customers, who have stopped to watch, experience equipment and services, and praise the quality, design and scientific sports experience of the products.
High-end science and technology products gathered together and won unanimous praise from customers
At the exhibition, Shuhua Sports took "fine products" and "scientific sports" as the core highlights, and carefully selected a variety of high-end commercial and home fitness equipment for all-round display. Among them, Shuhua's high-end series of power 88 series and aerobic 9100T intelligent new products made their debut, and once they appeared, they became the star products in the Shuhua exhibition area. These new products are bold and innovative in design, perfectly integrate modern aesthetics and ergonomics, have a fashionable appearance, and have reached the industry-leading level in terms of functionality and comfort, and have won unanimous praise from customers at the exhibition site.
Shuhua's product design style, professional training experience and intelligent system have won praise from customers. The strength of the Olympic brand and the intelligent factory have aroused the attention and trust of new and old customers.
With a global vision, we will promote the internationalization of the brand
In recent years, Shuhua Sports has successfully opened up the international market with its excellent product quality and professional services, with global business covering more than 70 countries and regions, nearly 1,000 integrated online and offline sales and service channels, nearly 30 independent brand stores around the world, and more than 1,000 fitness centers, with a year-on-year increase of 65% in the overseas business of independent brands in 2023. With the in-depth development of Shuhua's internationalization strategy, it will continue to increase investment in R&D, brand and talent layout in the future to establish a competitive advantage.
Shuhua Sports is well aware that globalization is not only the expansion of the market, but also the enhancement of brand value. On the international stage, Shuhua Sports has actively demonstrated the strength and responsibility of Chinese enterprises, and has provided fitness services for about 4,688 people in many Chinese sports delegations. In 2022, Shuhua will provide fitness equipment and related supporting services for the Beijing Winter Olympics Winter Olympic Village Fitness Center, providing a strong guarantee for the training of global ice and snow athletes. During the 2023 Hangzhou Asian Games, it has received more than 27,000 people from 45 countries and regions, becoming the first Chinese fitness equipment brand to sponsor the Winter Olympics and provide services for the Asian Games.