10 years ago, what kind of car did Chinese like to buy!?

In 2013, BYD launched a plug-in hybrid sedan called Qin DM, relying on the help of P3 motor and large battery, to achieve the acceleration ability of 5.9 seconds to break 100, for the first time let the majority of consumers realize the power of the motor. Then, the birth of Tang DM increased the acceleration ability of more than 200,000 SUVs to the level of 4.9 seconds, and established BYD's leading position in the new energy market in one fell swoop. In the following 10 years, China's new energy industry is in full swing, and electric vehicles and plug-in hybrid vehicles at various prices have sprung up.

At the same time, in 2013, Chinese's per capita GDP was 41,908 yuan, and the per capita disposable income was 18,311 yuan; 10 years later, in 2023, Chinese's per capita GDP doubled to 89,358 yuan, and disposable income also rose to 39,218 yuan. With the improvement of consumption power and the changes in the automobile industry, what are the changes in the choices of Chinese consumers when buying cars in 10 years? Today, let's compare and see what cars sell the best in 2013 and 2023, which are separated by 10 years!

First, let's take a look at the most entry-level mini car market. In 2013, due to the rapid development of China's overall economy and the beginning of lottery restrictions in cities such as Beijing, the fuel mini vehicle market has shown a weak trend. Among them, the well-known Chery QQ won the championship with sales of 120,000 units, while Alto behind it only had 57,800 units. As a comparison, in the mini car market in 2023, the sales champion was won by Wuling Hongguang MINIEV, with sales of 237,000 units, almost double that of QQ that year, and the second-place Changan Lumin also surpassed QQ's sales.

Although the sales of 120,000 units do not seem particularly exaggerated, it is already the last glory of QQ. In 2014, due to the further shrinkage of the mini car market, Chery discontinued the QQ series. And it's not just Chery, the model that entered the top 10 mini car sales in 2013 was discontinued in the next few years, and joint venture brands such as Suzuki directly withdrew from the Chinese market. All this can only show that pure fuel mini vehicles have lost their competitiveness in the Chinese market.

In contrast, new energy mini vehicles have been booming in recent years. The pricing of this type of model is generally about 3-40,000 yuan, and it can also be exempted from purchase tax, not only the cost of buying a car is lower than 10 years ago, but the cost of daily urban commuting is also much lower. More importantly, users in today's restricted cities are not willing to "waste" a valuable fuel vehicle index to buy a mini car, and pure electric mini cars can be exempted from the license plate policy advantage, which is naturally better to sell.

Compared to mini cars, sales of small cars in 2013 were significantly better. However, with the increase in the price of new cars,

Consumers' love for joint venture brands became more pronounced in 2013

Among the top 10 small car sales, 5 are joint venture cars. In contrast, the small car market in 2023 has shrunk significantly, except for the top 3 hot-selling electric vehicles, the sales of other models are generally not as good as in 2013, such as the 10th-ranked Toyota Vios FS, which has less than 10,000 sales, and the 10th place in 2013, there are more than 50,000 sales.

In terms of models, in 2013, Chevrolet Sail sold 276,300 units a year with an attractive price of 56,800-75,800 yuan, becoming the best-selling small car.

Korean cars were also in full swing that year, even though the price range of Hyundai Rena came to 73,900-106,900, and the competition was a lot more expensive, but it still sold 197,400

Vehicle. afterward

With the intensification of competition in the domestic sedan market, both Sail and Rena have been discontinued.

In 2023, China's small cars also ushered in a new energy revolution, and BYD relied on its first-mover advantage in the field of new energy to launch two pure electric models, the Dolphin and the Seagull, and created 299,700 and 239,200 respectively

The sales performance of vehicles has single-handedly reversed the market pattern. Wuling Binguo, which ranked third, also performed well, winning 167,000

units.

But in addition to electric vehicles, the old fuel small cars are very bleak, either discontinued or sluggish sales, and the head of the pure electric three musketeers are not at all in the same order of magnitude.

In 2013, the most mainstream choice in China's auto market was not today's SUV, but compact sedans, and even Buick Yinglang, which ranked 10th in sales at the time, sold more than 200,000 units a year. Unlike mini and small cars, the compact car market in 2013 was dominated by joint venture brands, and there was not a single domestic brand in the top 10 in terms of sales. It is worth mentioning that, just like the previous small car market, the sales of the top models in the compact car market have also shrunk compared to 2013, for example, the top 10 in 2013 all exceeded 200,000 units, while only the top 5 in 2023 exceeded 200,000 units. As for the reason, everyone will know it when you see it later.

In 2013, the best-selling models in China were not Nissan Sylphy and Volkswagen Lavida, but Ford's second-generation Focus, with annual sales of 403,600

In 2023, this result is also quite outstanding. The reason why the second-generation Focus can sell well is first of all because its price of 99,800-123,800 is relatively close to the people, and the whole system is equipped with a rear independent suspension as standard, which is a quite generous configuration among the compact cars that generally use torsion beam rear suspension at that time.

However, Fox's peak ends there. Because as early as 2012, the third-generation Focus has been domestically produced and marketed, and it is sold in the same hall as the previously popular second-generation model. It's a pity that due to the replacement of the third-generation Focus with a 6-speed dry dual-clutch gearbox, the quality reputation of the new generation model collapsed, coupled with the impact of the broken shaft of the Winged Tiger, the third-generation Focus drove high and went low, and was soon forgotten by the market. In 2018, the fourth-generation Focus was domestically produced, and the three-cylinder engine was used in the whole series, which completely buried the classic product line of the Focus.

In addition to the Focus, the Volkswagen Jetta, which entered the top 10 compact car sales in 2013, sold well in the following years, after all, with the blessing of the Volkswagen brand halo. However, with the "Volkswagen Jetta" becoming "Jetta VA3", this car series has gradually declined.

In addition, the Chevrolet Cruze did not perform well after the 2016 generation, and it was discontinued after only four years of sales. Hyundai Langdong has launched the successors of the two generations of Lingdong and the new Elantra, although it is still insisting on the identity of a global car, but the overall downturn of Korean cars has also made the Elantra lose its glory.

Ten years later, in 2023, even though new energy has become the mainstream, there are still 8 fuel vehicles in the top 10 compact car sales. The BYD Qin PLUS plug-in hybrid achieved sales of 434,000 units due to a large price reduction, becoming the best-selling compact car in China, and the joint venture brand's position in the compact car market was completely shaken. In addition, with the soaring demand for online car-hailing, Aion AION S also achieved sales of 220,000 units, making it the only pure electric sedan in the top 10.

at

In 2013, the top 10 sales volume of the mid-size sedan market was still monopolized by German, Japanese, American and Korean automakers. Among them, the combined annual sales of the Volkswagen Passat and Magotan are more than 400,000 units, which is a well-deserved mid-size car overlord. In 2023, these old joint venture mid-size sedans are still strong, with models such as Camry, Passat, Magotan and Accord continuing to rank among the best, while Hyundai and GM have disappeared and been replaced by the Model 3, BMW 3 Series and Mercedes-Benz C-Class.

Among the three Japanese masters, the Toyota Camry, Nissan Teana, and Honda Accord also performed very well that year. Among them, the annual sales of the Camry reached 177,000 units, which is very close to the Volkswagen Magotan . then

Camry has adopted the sales model of the old and the new, although the official price of the 7th and 6th generation models is relatively close, but the 6th generation Camry has more than 30,000

The discount still attracts many users to buy.

Another Japanese sedan, Mazda6, also relied on annual sales of 93,000 units.

enter

In 2013, it entered the top 10 sales of midsize sedans. Unfortunately, due to the poor performance of the two successive successor models of Ruiyi and Artez, coupled with the end of the cooperation between FAW Car and Mazda, this classic car series will also be discontinued in 2023. However, it has recently been reported that Mazda will cooperate with Changan to launch a new generation of new energy power models, which can be regarded as the spiritual sequel of the Ma 6......

Time has come to 2023, and the domestic mid-size sedan market pattern has undergone some changes. First of all, the Toyota Camry beat the Volkswagen Passat with annual sales of 225,500 units and became the best-selling mid-size sedan in China.

Secondly, in the high-end mid-size sedan market, Mercedes-Benz C-class and BMW 3 series beat Audi A4L, and all three entered the top 10 sales at the same time, which is also a proof of the increase in Chinese people's consumption power after 10 years. In addition, the Tesla Model 3, a pure electric sedan, also broke into the top 10 in sales with 147,200 units, bringing a touch of freshness to the dull pure oil car market. However, you can also find from the data that from mini cars, small cars to compact cars and medium-sized cars, the higher the level, the smaller the proportion of pure electric vehicles, which also shows that most users now buy pure electric vehicles, or value it cheap.

In 2013, the Chinese market was not only very expensive, but also had very few choices, and it was not easy to make a list of the top 10 bestsellers. At that time, BBA was the preferred brand for medium and large sedans, followed by Toyota, Cadillac, Volvo, and Hongqi.

Among them, the Audi A6L, codenamed C7, was just relaunched in 2013, with its calm and atmospheric appearance, as well as the official car image of A6L, not only there is no discount, but even have to increase the price to pick up the car. But even so, the Audi A6L can still sell 149,100 units a year, becoming the best-selling model in its class.

This was followed by the F18-generation BMW 5 Series, which was launched in 2010 and also had an elongated design, with sales of 126,000 units in 2013.

However, behind the A6L and 5 Series, the sales of other models are relatively bleak, and the Mercedes-Benz E-Class in third place has only 36,800 units sold.

In addition to the BBA, there were also Toyota 13-generation Crown and Cadillac XTS to choose from at that time.

However, the 13th generation crown was not very popular in the first place, and even the peak of the 12th generation could not shake the status of BBA. Although the XTS is a large new car that was only launched in 2013 and the price is much cheaper than the BBA, Cadillac, as a second-tier luxury brand, lacks appeal, and the horizontal front-wheel drive architecture is not high-end, so it is inevitable to stop production.

In 2023, driven by the new energy wave, China's best-selling mid- and large-sized sedan will be changed from the A6L to the BYD Han. However, in terms of the average price of a single car, Han mainly sold at the price of 200,000 yuan, while the A6L was mainly priced at 500,000 yuan that year, even if the impact of inflation is not considered, the price difference between the two is still huge.

Among the medium and large sedans of domestic brands, the only model that can get closer to BBA in terms of price and have good sales performance is ZEEKR 001. In 2023, the annual sales of ZEEKR 001 will reach 76,200 units, making it one of the few electric vehicles in the same class with high sales. However, with the Xiaomi SU7 ushering in a good start, perhaps in the 2024 list, we can see the SU7.

As we said earlier, the small and compact cars in 2023 have shrunk a lot compared to 2013, and this part of the market has all shifted to the SUV field in the past 10 years. It is not difficult to understand that in 2013, the SUV products in the Chinese market were not as abundant as they are now, and the premiums were generally high. In 2023, China's SUV market is full of flowers, and the overall price is also much lower. According to the data, only the Haval H6 sold more than 200,000 units in 2013, while in 2023, there are 7 models that will sell more than 200,000 units.

In fact, if you look at the absolute data, the 2013 Haval H6 and the 2023 Haval H6 both sold 210,000 units, and there seems to be no decline. It's just that the 2013 H6 is on the rise and won the SUV sales championship for the first time, while the 2023 Haval H6, with the collective outbreak of the entire SUV market, has no increase in sales compared with 10 years ago, and the ranking has fallen to 6th, which is actually a regression. No progress is actually regression. From 2013 to 2021, Haval H6 ranked first in SUV sales for 9 consecutive years, with annual sales of 580,000 units at its peak......

The model that made the Haval H6 lose the championship is the Tesla Model Y. This 300,000-priced pure electric SUV is not as weak as other pure electric vehicles, and it is full of firepower after its launch, creating a sales myth of 456,300 units in 2023, not only winning the SUV sales championship, but also the sales champion in the Chinese market, beating all fuel vehicles.

In addition, with the blessing of BYD's DM-i plug-in hybrid and e-platform 3.0 pure electric technology, Song PLUS and Yuan PLUS won the second and third place titles in SUV sales in 2023 respectively. Coupled with the two SUVs of Song Pro and Tang, BYD has a total of 4 models that have entered the top 15 SUV sales in 2023, and the cumulative sales of the 4 models are as high as 1.05 million units, which is also an achievement that has never been achieved by a domestic brand.

As the three star SUVs in the era of fuel vehicles, Volkswagen Tiguan L, Toyota RAV4, and Honda CR-V are now in different situations. Although the new Tiguan L has a longer wheelbase and better space and practicality, it has been on the market for too long and does not have the blessing of hybrid technology like the Japanese car, and its sales in 2023 will drop to 161,400 units.

Although the sales of the Honda CR-V have not changed much compared to 10 years ago, the CR-V of that year was a price increase, and today's CR-V is a significant discount.

Toyota's RAV4 sales have increased a lot compared to 10 years ago, and if its sister model Veranda is counted, then the total sales of Toyota's two SUVs in 2023 will be 325,300 units. In the same class of fuel SUVs, Toyota is the biggest winner. It's just that the price of Toyota can't hold back now, and the landing price of the 2.0L RAV4 low-end model has fallen below the 150,000 mark, which was unthinkable 10 years ago.

If sedans and SUVs have only changed in the form of energy in the past 10 years, then MPVs seem to have entered another world. In the MPV market in 2013, the micro-face represented by Wuling Hongguang is dominant, and in addition to Buick GL8 and Volkswagen Touran, the rest of the MPV prices are basically within 100,000 yuan, which is a relatively cheap model.

After 10 years of market screening, the MPV in the Chinese market has undergone tremendous changes in 2023.

In addition to Wuling Hongguang, there are 4 models with an average price of more than 300,000 yuan, and 3 models with an average price of more than 200,000 yuan.

Among them, the most successful model is the Denza D9, which has created an annual sales of 118,500 units by virtue of the advantages of DM-i plug-in hybrid in terms of fuel consumption, ride ride and NVH, surpassing the old hegemon in this field - Buick GL8. Considering that the starting price of the D9 reached 339,800, such a sales performance is enough to prove its success.

In addition to the D9, the Trumpchi M8 has created a sales volume of 85,700 units through pure fuel and GMC 2.0 hybrid power, and has become a good replacement for Buick GL8.

But if you want to say which brand is the most successful among MPVs, I'm afraid it's Toyota. In 2023, the combined sales of Toyota Sena and Grevia will be 125,200 units, although Toyota missed the sales crown of a single model, but in terms of total volume, Toyota is still the highest, which is a typical muffled fortune.

In 2013, China's passenger car sales were 17.928 million units, and by 2023

A number changes

26.063 million units

, 10 years of car sales in China

volume increased by 45.3%.

Despite the fact that the total market volume is increasing, but

The situation of each manufacturer is different. In 2013, the top five automakers in the Chinese market were SAIC, Dongfeng, FAW, Changan, and BAIC. In 2023,

The top 5 car companies in terms of sales volume have become

SAIC,

FAW, BYD,

Changan, GAC. With the increase in sales of local automakers, the market share of domestic brands has increased from 40.3% in 2013 to 56% in 2023.

As ordinary consumers, what you can feel is that in the past 10 years, the fuel consumption, configuration, and safety of new cars in the Chinese market have made significant progress, but

Prices are getting lower and lower. 10 years ago, 200,000 could not buy a Volkswagen Tiguan at all, and 10 years later, the Tiguan L with more space and more power will only sell for 150,000, if you don't like fuel car SUVs, then you can also buy Volkswagen's latest pure electric SUV - ID.4 at this price. From the perspective of product power and price alone, Chinese have indeed ushered in consumption upgrades in buying cars.