At the beginning of 2023, all cities are planning new ideas for economic development, expanding investment attraction to promote the high-quality development of local industries.
In order to do a good job in attracting industrial investment, carefully sort out local industrial clusters, and build a park platform around the industrial chain is the key. After all, as a carrier of industrial agglomeration, industrial parks can drive the development of enterprises in the region through a series of advantages such as sharing resources and providing third-party services.
In the context of the country's continuous emphasis on making the digital economy better and bigger, traditional industrial parks can no longer meet the needs of the government and enterprises, and if we want to realize the deployment of "China's intelligent manufacturing" and "smart city", we must build smart parks and create a digital industrial ecosystem.
The digitalization and intellectualization of industrial parks has become the trend of the times, and this issue of "Foresight Says" invited Mr. Shi Yujie, founder and chairman of Guangdong Feiqi Internet Technology Co., Ltd., who will interpret the development status and future development trend of smart parks in detail based on more than ten years of practical experience in the construction of smart parks.
01 The digital economy forces the park to become intelligent
In the 70s of the last century, Shenzhen Shekou Industrial Zone was established, which opened the prelude to the construction of China's industrial parks, and provided a new operation idea for the construction of the park from planning and design, personnel management, to investment promotion and operation.
Traditional industrial parks have gone through 40 years and experienced many generations, but with the rapid development of big data and Internet of Things technology, the comprehensive management capabilities and lagging services of the park cannot fully meet the needs of modern enterprises, but expose many problems.
Shi Yujie said, "At present, there are serious problems such as serious homogenization, inability to retain talents, inefficient services, and difficulty in attracting investment in traditional parks, and to solve these problems, it is necessary to achieve them through digital means, so the country is vigorously promoting digital tools such as smart parks."
From the policy side, in recent years, the mainland has attached great importance to the construction of smart parks, and local governments are also actively promoting the relevant layout of smart parks.
As early as the "Twelfth Five-Year Plan", it was clearly proposed to "seize the important opportunity of triple play integration and the rapid development of the Internet of Things to build a smart park"; The 14th Five-Year Plan emphasizes "digital transformation to drive changes in production methods, lifestyles and governance methods".
Shi Yujie believes that the strong support for the development of smart parks comes from the country's demand for industrial upgrading on the one hand, and the demand of enterprises for digital services in the park on the other hand.
From a national point of view, industrial upgrading is an inevitable choice for an economy to improve its status in the global division of labor, and if you want to complete industrial upgrading, digital supporting tools for high-end manufacturing industries are indispensable, just like building building tools to build a house, and building a smart park to complete industrial upgrading.
For the government, smart parks also have the advantage of data collection. Traditional parks cannot provide real-time data feedback to the government, but after the construction of smart parks, the government can understand the real situation of the park through data collection, so as to make timely adjustments to the overall plan.
From the perspective of enterprises, the digital technology of smart parks can provide precise services for high-tech enterprises. Generally speaking, traditional parks can only provide property services and rigid public services, while smart parks can provide accurate operation services such as listing and financing for enterprises in the region in the first time through the construction of digital platforms.
In addition, the smart park can better coordinate the tripartite relationship between the park owner, the enterprise and the talent, help the park owner complete the panoramic perception while retaining talents, ensure production safety through the Internet of Things and 5G technology, and build a low-carbon park to reduce production energy consumption and waste.
While the digital economy promotes the digital construction of cities and parks, industrial parks also empower the digital development of industries in turn.
02 In the operation of the park, enhancing value is the key
"Industrial parks are the epitome of cities, and smart parks are the epitome of smart cities," Shi stressed.
As a microcosm of the city, the park and the city management mode are connected, and the operation mode is also the same.
First of all, identify the R&D advantages, adopt the company's self-developed software "Lingyun Middle Platform", and match the mode of hardware equipment to comprehensively cover all businesses involved in the operation and management of the park, and help the park owner reduce costs and increase efficiency.
Secondly, on the basis of the traditional park only for property operation, Feiqi Internet has developed resource operation to introduce value-added services for enterprises and jobs in the area.
Taking express delivery services as an example, Feiqi Internet will introduce logistics service providers such as JD.com and SF Express into the park, unify the express delivery records to the smart platform, and enterprises in the area can enjoy a 20% discount on express delivery, and at the same time, the logistics company will rebate the park owner, so as to achieve a win-win situation of increasing profits in the park, expanding the service scope of logistics companies, and benefiting enterprises.
In the same way, resources such as law firms and gas stations can be used to improve resource operation services. Shi Yujie introduced that assuming that the park only collects rent and property management fees, and has an annual income of 7 million, then the overall income can increase by about 3 million by using the smart park platform for resource operation.
Looking beyond a single park, if the scope of operation is broadened and the information of industrial parks in various regions is connected through smart platforms, the value created for society cannot be measured in money.
"For example, Zhuhai Southern Software Park, where the headquarters of Feiqi Internet is located, is a national software and integrated circuit industry base, we analyze the world's leading enterprises in the industry's upstream, midstream and downstream through the smart platform, and focus on follow-up investment, Southern Software Park has an advantage in design and integrated circuits, but there are shortcomings in the field of production, testing and packaging, so the park investment promotion will focus on following up this part of the field," Shi Yujie explained.
In addition, the connection between smart parks can also solve the problem of air return that has been plaguing logistics companies, realize the interaction between logistics parks in different cities, and make the most efficient use of logistics vehicles on different routes between logistics parks through cloud collaborative analysis.
At the same time, in order to provide more accurate smart park operation services, Feiqi Internet divides smart parks into four categories according to the difference between park owners: government investment, industrial real estate, large enterprises, and incubators.
Government investment parks are often some national-level development zones, which are called the "industrial brains" of the flying enterprise network, and most of the high-tech zones, economic development zones, and bonded zones in various places belong to this category. The government park owners mainly consider industrial planning and promote the development of regional industrial economy, so they pay attention to the refined management capabilities of smart parks.
There are two types of industrial real estate, one is led by state-owned enterprises, and enterprises move in after the industrial space is built, and the other is the transformation of real estate developers from residential buildings, and the owners of industrial real estate parks are more concerned about the investment attraction ability of smart parks.
For large enterprise park owners such as Shenzhen SF Express and Zhuhai Livzon, scenario-based office is a rigid need, so the digital collaboration and operational security of smart parks and enterprises are particularly critical.
For incubator industrial parks, cost reduction ranks first in demand, so park owners pay more attention to the ability of smart parks to reduce costs and increase efficiency.
Relying on its advantages in technology research and development and service, Feiqi Internet has successfully served more than 800 smart park projects across the country, covering more than 80,000 park enterprises and more than 4 million park citizens, and cooperating with more than 300 large enterprises including Huawei, China Electronics, and Hikvision.
The "Lingyun Middle Platform", the digital core of the campus, has obtained a number of authoritative certifications such as the "National Information System Security Classified Protection Level 3 Certification" and the "Huawei Cloud Kunpeng (ENABLED) Technology Certification", which have received wide attention and recognition from the market.
03 The smart park market has broad prospects
With the acceleration of the pace of industrial restructuring in the mainland, the construction of emerging industrial parks has blossomed everywhere, and the park economy has accelerated towards the "smart" era.
According to the analysis of the Prospective Industry Research Institute, the market scale of smart parks in mainland China is still expanding, reaching 139.4 billion yuan in 2021.
Shi Yujie believes that at present, most of the construction of smart parks is relatively low-end, only the installation of basic equipment such as face cameras, and the construction of real smart parks needs to meet the "intelligent, digital, ecological" From this standard, more than 80,000 industrial parks across the country meet the standards of real smart parks less than 1%, and the penetration rate of smart parks has great room for improvement.
According to the Prospective Industry Research Institute, by 2025, the market size of China's smart parks is expected to exceed 220 billion yuan.
Another good news is that the state and some local governments have begun to pay attention to the formulation of standards for smart parks, and the Flying Enterprise Internet is also participating.
Shi Yujie mentioned, "I believe that with the passage of time, after the formation of a unified standard in the smart park, the business will gradually gather to the head enterprises, and the smart park will also show a development trend of software and hardware integration, ecology, and digital intelligence." ”
"It's like financial software, at the beginning, only small companies do simple modules, but eventually the financial system will be fully digitalized," Shi said.
In the future, the policy dividend will be superimposed on the tide of digital economy development, and the smart park will usher in unprecedented development opportunities, and at the same time, the smart park, as an important carrier and component of the industrial cluster, will promote the development of the smart city by integrating resources inside and outside the park.
Production: The Prospective Economist, Industry Observation Group
Special thanks: Feiqi Internet for its support for the content of this column
For more research and analysis of this industry, please refer to the "2024-2029 China Smart Park Construction Planning and Investment Promotion Strategy Analysis Report" by Qianzhan Industry Research Institute
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