Suddenly! Huawei's "P70" is gone?!
No one expected that our long-awaited Huawei P series would actually say "goodbye" to the market.
(Image source: Huawei official)
On April 15, Huawei officially announced that the P series was officially upgraded and renamed the "Pura" series, and the Pura 70 will be the first product in the series. Combined with the information given in the video and the previous revelations, the Huawei Pura70 series will be divided into Pura 70, Pura 70 Pro, Pura 70 Pro+, Pura 70 Ultra, and use a triangular rear camera module, which will be released before the end of this month. (Some insiders revealed that it will be directly launched on the official website on April 16/18, but the authenticity is up for debate)
(Image source: Huawei official)
According to Huawei's official statement, the reason for the name change of the P series is to bring consumers a better product and the ultimate user experience. This upgrade is not only a name change, but also a reflection of Huawei's continuous pursuit and innovative spirit of mobile imaging technology. But Xiaolei is still very curious, why did Huawei choose to change its name, and the upcoming Pura70 series, can it further stabilize Huawei's position in the mobile phone market?
The glory of the P series will be continued by the Pura series
The Huawei P series is Huawei's earliest flagship product line, and Huawei released the Huawei Ascend P1 as early as 2012.
(Image source: Huawei official)
A year later, Huawei released the "revolutionary" work of the P series - Huawei Ascend P6, which can be regarded as the first model of the Huawei P series that pays attention to appearance, not only the body is very thin and light, but also equipped with Huawei HiSilicon's first self-developed processor - HiSilicon K3V2.
(Image source: Produced by Lei Technology)
Until 2016, Huawei P series finally came up with a product that can be valued by the market, Huawei P9 series. It is not only Huawei's first mobile phone to cooperate with Leica, but also one of the first mobile phones equipped with dual rear cameras, and the appearance of the Kirin 955 has also rewritten the traditional impression that HiSilicon's self-developed chip performance is inferior to Qualcomm's, making Huawei P9 a flagship product with strong camera performance in the true sense.
(Image source: Huawei official)
If the P9 and P10 series are the stepping stones for Huawei to hit the high-end mobile phone market, then the P20 series is a symbol of Huawei's complete foothold in the high-end mobile phone market. It is equipped with Kirin 970 processor is also Huawei's first processor that can compete with Qualcomm Snapdragon flagship processor, allowing Huawei to say goodbye to the era of "performance is always inferior", and the combination of 40 million pixel main camera + 20 million pixel monochrome camera + 8 million pixel telephoto lens has also set the standard for imaging flagship mobile phones, it can be said that the P20 series is a new beginning for Huawei.
(Image source: Huawei official)
The follow-up P30、P40 series of product power has been steadily improved,Not only has the industry's top high-magnification zoom experience,And all aspects of the configuration have reached the super flagship level,At this time, HuaweiP series is not afraid even in the face of iPhone and Samsung。 In particular, the 10x optical periscope telephoto lens on the P40 series, its imaging quality is quite capable even if it gets in 2024, and it is also from P40, the mobile phone market has fully entered the era of telephoto, it can be said that Huawei has once again refreshed consumers' impression of the image flagship.
(Image source: Huawei official)
It is also from these two generations of products that Huawei has officially become the "leader" in the high-end mobile phone market, and both sales and consumer reputation are unique among domestic mobile phone manufacturers.
As for the P50 and P60 series, everyone should be relatively clear, although the overall configuration is not weak, but it does not bring us too many surprises like before, which also makes more Huawei users look forward to the Huawei Pura 70 series released this year.
(Image source: Huawei official)
Now the P series has officially changed its name to the Pura series, and it is currently certain that on the Pura 70 series, high-performance Kirin processors and 5G networks will not be absent, and as the first model of the Pura series, Huawei must have poured a lot of effort into it, and it can be said that consumers will not be disappointed in terms of configuration.
Can the new Pura series bring new surprises?
According to the previous revelations,HuaweiPura 70 series will continue the characteristics of the P series of extreme images,Pura 70 UltraThe main camera will be equipped with a one-inch outsole Sony IMX989 sensor,Ultra wide-angle lens and periscope telephoto lens are equipped with50 million pixels of super large bottom sensor,From the consistent tonality of the P series,I believe that the telephoto lens will be one of the killer features of the P70 series。
(Image source: Weibo user)
As for the processor, as usual, the P-series processors will remain the same as the previous generation Mate series, which is the Kirin 9000S. Of course, it can only be said that there is a high probability that it will be dealt with like this, as for whether Huawei will temporarily make up its mind and launch a new Kirin processor, no one can say for sure.
As for whether Huawei will come up with a new big move,Xiaolei personally guesses that this Huawei Pura 70 series will work on AI images,At present, the application of AI in mobile phone images is no longer simply through scene matching algorithms to "beautify pictures",But from multiple angles to make a photo more unique,You can modify the whole photo and even generate some details out of thin air。
(Image source: Lei Technology Drawing)
It can be said that the combination of AI large model + mobile phone AI computing power + mobile phone image system has greatly expanded the boundaries of mobile phone images, greatly improved the creative space and completely released the user's imagination, so that everyone can become a relatively more professional photographer. Moreover, AI imaging has also greatly increased the playability of mobile photography, and everyone can simply take more professional photography and obtain better photos and videos through AI imaging capabilities such as filters, templates, erasers, and beautification.
According to relevant sources, the Huawei Pura 70 series will use a large model AI to optimize the image, improve the clarity of the photo and optimize the highlight color accordingly, which can significantly enhance the clarity of telephoto photography. The feature is somewhat similar to the UltraZoom on the Xiaomi Mi 14 Ultra, with AI algorithms to improve image clarity, but the actual results are a little different from the optical zoom.
(Image source: Produced by Lei Technology)
Back to the question at the beginning, many readers may not understand, the P series has released twelve generations of products, and it is already a classic in the minds of countless consumers, why did you suddenly choose to change the name at this juncture?
Some insiders said that Huawei's choice to change its name this time is to pave the way for the later sub-brand product line, and the flagship features of today's P series are too "deeply rooted in the hearts of the people", and it may be difficult for the public to accept the launch of more people-friendly products with the P series. After changing its name to Pura, it will allow it to launch products with a lower positioning and more people-friendly like SE like Nova, and it is not ruled out that Huawei will launch more new sub-brands based on Pura, just like today's OPPO and OnePlus.
(Image source: Huawei official)
But in any case, the renaming of the P series will not affect its product power, and as Yu Chengdong said in the video, the Pura series is to better interpret the excellent product power of Huawei's high-end flagship.
Pura, bringing Huawei back to the top
In fact, since the release of the Huawei Mate60 series, the popularity of the Pura 70 series (then called the P70 series) has never been low, and it has even "ranked" the top five on the Weibo hot search list twice, which shows the expectations of the entire market for the Pura 70 series.
According to industry insiders, even in the case of a slowdown in the demand for mobile phone markets, P70 series shipments are expected to increase by 150%, reaching 10 million units-12 million units, not to mention this data in the domestic market, looking at the global market, only iPhone can fight with it, outstanding brand influence and good product power make Huawei still have a strong competitiveness in the mobile phone market, which is difficult for other domestic manufacturers to achieve.
(Image source: IDC)
But high expectations are often accompanied by high pressure, in the high-end mobile phone market, Xiaomi, OPPO, vivo and other domestic mobile phone brands have launched an impact on Huawei through flagship models, Huawei Pura 70 series can maintain the consistent high level of the P series, attracting more Android and Apple users to switch to Hongmeng, which will play a key role in Huawei's mobile phone market share in 2024.
As for the product strength of the Pura series, and when will we meet on which day, Lei Technology will pay attention to it with you.
The Beijing International Automobile Exhibition (Beijing Auto Show) will be held from April 25th to May 4th, with the theme of "New Era, New Automobiles", which is the vane of "Cars from Electrification to Intelligence".
At that time, including BYD, Xiaomi, AITO, Xiaopeng, Weilai, ideal, Extreme Krypton, Jiyue, Changan Deep Blue and other head brands will all appear, in addition to the new model "big competition", the advancement of autonomous driving technology, the evolution of intelligent cockpit and the combination of AI large models and cars, will be important highlights. Lei Technology's "Pay attention to electric vehicles, understand more intelligent" account tram will send a reporting team to Beijing to conduct first-line professional reports, so stay tuned.