The commercial development of Huangpu community has fallen into another place.
On April 12, Hema Fresh (Bohui Store) officially opened, and many white-collar workers and surrounding residents in Huangpu Binjiang welcomed the "Box District Room", which is also the first store of Hema Fresh in Shanghai in 2024.
The new store is located on the first floor of Bohui Plaza, with a business area of nearly 1,000 square meters. "In the Hema fresh food system, we are a relatively 'Xiuzhen' store, but there are more well-known buildings and enterprises in the coverage area of this store, and there are obvious differences in consumer groups, needs and consumption periods, so we have also made corresponding adjustments in the product layout, for example, this store has more ready-to-eat products, fruit cuts, and catering products than other stores, so as to meet the one-stop shopping needs of surrounding office workers. The relevant person in charge of the store introduced.
The reporter observed that the store left the C position at the entrance for flowers, baking and freshly cut fruits and vegetables. On the first day of opening, it attracted many white-collar workers. Miss Zhang told reporters, "Some time ago, I saw that this place was being renovated, and I learned that I came to visit after opening today, there are more Internet celebrity products here, and there must be discounts for opening, which will be more cost-effective." ”
Three days before the opening (April 12 - April 14), 25.9 yuan/kg of Ganyao durian, 22.9 yuan/box of fresh pork ribs, 119 yuan/kg of Norwegian salmon and other promotional products will bring consumers real discounts.
At the same time, many merchants have also launched tasting places, which can not only bring more opportunities for merchants to communicate with users while shopping and eating, but also bring more opportunities for merchants to communicate with users. In addition, traditional seafood and aquatic products, meat, poultry eggs, vegetables and fruits, snack foods, wine and other categories are also readily available.
It is worth mentioning that the store also has an outdoor dining area, where consumers can sit in the open-air plaza of the Expo Plaza and enjoy the food while feeling the spring spirit.
Hema said that in the past two years, the company has grown strongly against the trend. In the past 2023, 65 new fresh stores will be opened across the country, and 70 new stores will be opened in 2024, and the total number of stores will exceed 400.
Reporter / Fan Yuhao
Editor / Zhang Shan
Photo / Fan Yuhao
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