Ironizing Zhao Liying and Ma Li's acceptance speech caused a storm, and Chen Daoming's words sounded the alarm for domestic entertainment

In terms of eloquence, it has to be a comedian, such as Ma Li.

After winning the "Chinese Film Honor Night Actress of the Year" award, Ma Li delivered an acceptance speech, which attracted applause from the stars.

"I'm a powerful middle-aged actress who doesn't like publicity very much, and I don't know how to publicize, and in this case, I am still seen by big data, so I can prove that big data is indeed real data. ”

As soon as this passage came out, in addition to the applause of the stars in the audience, the expressions on their faces were also interesting.

In this era when marketing is king, presumably, major celebrities have also been "bitter big data" for a long time.

Ma Li thanked the director, Lei Jiayin, "son" Liu Yaowen, Gao Ye, and the actors and staff who were not present, because they did not thank Zhao Liying alone, which caused heated discussions.

In fact, when "Article 20" was promoted, there was a lot of controversy between Zhao Liying, Ma Li and Gao Ye.

No. 01

The movie "Article 20", Ma Li, is indisputable.

What is controversial is Hao Xiuping played by Zhao Liying and Lu Lingling played by Gao Ye, who is the second fan.

A few years ago, in a play, the actors were only divided into starring and supporting roles.

I don't know when there was a so-called two, three, four, or five disputes.

Especially among fans, contention has become commonplace.

Zhao Liying, the best of the 85 flowers, is always present in the TV drama track.

Now, Zhao Liying has bravely entered the film industry, judging from her choice, whether it is "Article 20" or "Sauce Garden Lane", she doesn't care much about the position.

Zhao Liying has always been an existence that dares to fight, what she wants is to break into the circle and fight for a place.

However, some fans of Zhao Liying feel aggrieved, feeling that they are not worthy of Zhao Liying's 85-flower title, and even feel that they have lowered their value.

On the Internet, about the position of "Sauce Garden Lane", fans of Zhao Liying and Yang Mi are fighting openly and secretly, which is called a wonderful.

In the end, the filmmaker of "Sauce Garden Lane" deliberately added a line of words on the cast list "The cast list is arranged in order of appearance", just to avoid suspicion, which is quite helpless.

Back to "Article 20", when it was promoted, Ma Li's hot search was only a fraction of Zhao Liying's.

On major platforms, the focus of publicity is also Zhao Liying.

Many of the short video clips out of the circle are Zhao Liying's crying scenes, and her "one tear shot" touched many audiences.

Before watching the movie, many viewers thought that Zhao Liying was the heroine and Ma Li was the second time.

At that time, the protagonist Ma Li was indeed a little embarrassed.

"Article 20" New Year family portrait blockbuster, Zhao Liying and Lei Jiayin sit on the left and right of director Zhang Yimou, it seems that Lei Jiayin and Zhao Liying are the male and female protagonists.

No wonder netizens misunderstood, in such a photo, anyone would think that Zhao Liying and Lei Jiayin are the main coffees.

In addition to the group photo, the group photo of the three actresses is still Zhao Liying in the C position.

In fact, whether in terms of movie performance or "Article 20", even in terms of age, Ma Li should be a well-deserved C position.

Ma Li has worked hard in the circle for many years, and the total box office of the movie has exceeded the 18 billion mark, and she is known as the "queen of the box office". She has already achieved a considerable position by virtue of her strength, she doesn't care, she can only say that she is generous and has a good character, and she can't take it for granted.

02 Strength, traffic, marketing and backlash

In the Internet era, it is inevitable to pay attention to traffic.

Red is an actor's biggest asset, even Zhang Yimou has to add the traffic factor to the movie.

In "The Love of the Hawthorn Tree", Zhang Yimou auditioned nationwide, just to find a "quiet autumn" in his mind, thus fulfilling Zhou Dongyu.

Today, the young actors in his movies are Liu Haocun, Yi Yang Qianxi, and Liu Yaowen.

It is true that Zhang Yimou is Zhang Yimou after all, whether it is Yi Yang Qianxi or Liu Yaowen, they are all the best among young actors, but he does not dare to give up the dividends of traffic after all.

From the bottom of my heart, "Article 20" has eaten Zhao Liying's dividends.

During the propaganda period, many times, it was centered on Zhao Liying.

Zhao Liying is not a vase, even if she is traffic, she is also a traffic with acting skills and strength.

Even Zhang Yimou was full of praise for her performance in "Article 20".

"Her character, who plays a role as a lever in the film, is very important, and I am very happy with her later performance, she broke through herself, broke through her ceiling. ”

Now that everyone can't do without their mobile phones, the power of marketing is huge for both artists and movies.

You don't see, how many mediocre films, under the bombardment of short videos and marketing methods, have achieved super high box office and made a lot of money.

When "Article 20" was promoted, Zhang Yimou gave Zhao Liying enough face and affirmed and praised her several times.

Originally, in the setting of the movie, Zhao Liying's role was not a hearing-impaired person, and Zhang Yimou was modified at her suggestion.

For the role, Zhao Liying basically did not speak on the set, practicing sign language while immersing herself in the emotions of the character.

Zhao Liying's performance did not disappoint, it can be said that it was amazing, and Pan Binlong, who partnered with her, was worried that he was not worthy of the other party, and felt that she acted too well.

It's just that sugarcane is not sweet at both ends, and no matter how good Zhao Liying is, she can't stop the disgust caused by overwhelming marketing.

More than enough is too much.

Many viewers, in fact, have no opinion on Zhao Liying, what they hate is excessive marketing and not letting them speak.

Now, fans of many celebrities can't tolerate criticism, or even accept suggestions.

Whenever there is a little criticism and suggestions, some fans will scold the "sunspot", and even send private messages to greet your whole family.

Over time, the backlash will return to the stars, and the audience's popularity will fall or even collapse.

03 Ma Li's sincerity and Chen Daoming's words

No matter how it is interpreted, in fact, Ma Li's words are not an allusion to Zhao Liying.

Ma Li, thanks to the actors who were not present, among them, Zhao Liying must be included.

Some fans of Zhao Liying have to avoid suspicion, and thank Zhao Liying who was not present alone, it is not impossible to be said to be popular.

Ma Li's perception of big data has come from her feelings over the years, and it is also a long-standing problem in the industry, but the sincere Ma Li bravely said it.

The reason why it sparked heated discussions was that it pierced the "emperor's new clothes".

The acting skills of all the members of "Article 20" are online, the powerful Ma Lilei Jiayin does not need to say much, Zhao Liying also conquered the movie audience with her acting skills, and even the newcomer Liu Yaowen performed very well.

Chen Daoming once said: "The only platform for actors to communicate with the audience is the characters, that is, the works, and it is not the responsibility of the actors to shout outside the works, nor is it the profession of the actors." ”

Traffic and marketing are means, not fundamentals.

Now, many people in domestic entertainment only pay attention to the means, but they forget the fundamentals of actors.

Chen Daoming's words sounded the alarm for domestic entertainment.

There must be marketing, there must be traffic, less means, more effort and strength, and don't forget the original intention.

The extremes of things must be reversed, and the only one who hurts is oneself.