"One car off the assembly line in one minute", Huawei announced!P70, the latest situation is here!
The Huawei Harmony Ecosystem Spring Communication Conference just held did not release the much-anticipated Huawei P70, and the P70 did not join Huawei's "Pioneer Plan" as previously speculated by the outside world, skipping the press conference and selling directly. However, Yu Chengdong, Executive Director of Huawei and CEO of Device BG, brought Huawei's new progress in smart cars and PCs:
Zhijie S7 officially launched large-scale delivery, and the latest launch of Zhijie S7 Ultra four-wheel drive flagship version, and at the same time released its first PC connected to the AI large model Huawei MateBook X Pro, which is also the first time that Huawei PC has been connected to the Pangu large model.
Interestingly, from the perspective of public opinion, industry sentiment, etc., the current P70 has not taken the lead, and according to past experience, the P70 should come out soon.
Zhijie S7 started large-scale delivery
Zhijie is a smart car brand jointly created by Huawei and Chery, and the Zhijie S7 is the first sedan cooperated by Huawei and Chery, and it is also the first sedan in Huawei's smart car business.
Previously, Huawei had cooperated with Cialis to create a high-end smart car brand called "Wenjie", and has launched M5, M7, new M7, M9 and other cooperative models, Yu Chengdong has revealed that in the future, car companies will cooperate with Huawei more and more car brands, such as Xiangjie, Aojie, etc.
At this press conference, Yu Chengdong officially announced that Zhijie S7 officially started mass delivery, "Zhijie S7 rolls off the assembly line one car in one minute".
"Huawei's high-end intelligent driving experience is very good, which is the ceiling in the industry, but when it is used in cars below 300,000 yuan, there is a loss situation, which is too much!" Yu Chengdong said at the scene.
As early as November 9 last year, at the official pre-sale press conference of Zhijie S7, Yu Chengdong also said: "We are losing money on the pricing of the four versions of Zhijie S7, and we can only look forward to the mass shipment of this car in the later stage to make up for the loss." ”
According to reports, Zhijie S7 uses a new platform created by Huawei's full-stack intelligent car solution, and is first equipped with Huawei Tuling intelligent chassis and HarmonyOS 4 intelligent cockpit, as well as Huawei ADS 2.0 high-end intelligent driving assistance system, using 3D vehicle control desktop, in addition, the intelligent voice assistant Xiaoyi is connected to the Pangu large model, positioning medium and large pure electric coupes, including Zhijie S7 Pro, Zhijie S7 Max, Zhijie S7 Max+, Zhijie S7 Max RS, Zhijie S7 The Ultra four-wheel drive flagship version is available in five versions, with a current price of 249,800-349,800 yuan.
Before this press conference, on April 9, Lei Jun, founder, chairman and CEO of Xiaomi, also posted on Weibo that the next ten years will be a decade of intelligence, and China's new energy vehicle industry will move forward together, and I wish Zhijie S7 a big sale!
On the evening of the same day, Hongmeng Zhixing, a subsidiary of Huawei's terminal, responded on Weibo: "Congratulations to Mr. Lei for leading the Xiaomi car team to achieve the hot sale of SU7 and a successful start!
Not long ago, Lei Jun just released the first Xiaomi car SU7, priced at 215,900 yuan to 299,900 yuan. According to official data, the number of large orders exceeded 88,898 one day after the car was launched.
On the other hand, the new M7 and M9 have also continued to sell well after their launch. Yu Chengdong revealed that the new M7 has been on the market for 7 months, and the cumulative number of Dading has exceeded 174,000 units, and in addition, the cumulative Dading of the Wenjie M9 has exceeded 70,000 units in three months after its launch, and the monthly delivery capacity has continued to climb to 25,000+ units. In addition, recently, Yu Chengdong also revealed at the China Electric Vehicle 100 Forum (2024) that Huawei's car BU is expected to turn a profit in 2024.
The P70 did not fire first
Interestingly, although the Huawei P70 series did not arrive as expected, it has actually not taken the lead.
On April 10th, the day before the press conference, the reporter of the Securities Times e company came to the "first street of China's electronics" Shenzhen Huaqiang North Commercial Street, although the block is ordinary, but some mobile phone merchants told reporters that more and more consumers have recently come to consult when they can book or buy P70, but there is no goods at present, and it is not clear when the goods will arrive.
In addition, Huaqiangbei mobile phone accessories merchants told the Securities Times e company reporter that he had booked a batch of P70 series mobile phone cases from the factory in advance, and it is expected to arrive recently.
Ming-Chi Kuo, a well-known TMT analyst in the consumer electronics industry and an analyst at Tianfeng International, predicts that if the demand for mobile phone inventory replenishment can continue until the first half of 2024, then the shipments of the P70 series may increase by about 230% year-on-year in 2024 to 15 million units.
According to the information currently circulating in the outside world, there are 3 models of P70 this time, namely P70, P70 Pro and P70 Art. Among them, the P70 standard version and P70 Pro will adopt a triangular camera module design, while the P70 Art will adopt an irregular camera shape.
According to the CITIC Futures research report, the P70 series is positioned as a high-end camera, embedded with a self-developed Pangu model, and is expected to take "AI photography" as the core highlight, so the camera components have been greatly upgraded, including lenses, spin-coated filters, micro-prisms, motors, CIS, etc.
In view of the fact that on August 29 last year, Huawei had launched the Huawei Mate60 series with 5G network network speed in a low-key manner, and set off a wave of rush to buy, so there is speculation in the market that the Huawei P70 series may learn from the successful experience of the Huawei Mate60 series, adopt the "pioneer plan" model, skip the traditional press conference, and directly enter the sales stage. However, as of now, the P70 has not been launched for online sales.
In addition,Not long ago, there were market rumors that pointed out,HuaweiP70Has begun to accept blind booking,In this regard,Securities Times·e company recently interviewed a number of Huawei experience stores and learned,HuaweiP70Blind booking has not been opened,The person in charge of the experience store told reporters,At present, the experience store can only register personal information,After the real machine arrives at the store, the user will be notified to experience the store,But information registration is not directly related to the user's reservation or purchase of a mobile phone。
In addition,The reporter also saw in Huaqiangbei,At presentHuaweiP60has been taken off the shelves,And Mate60The series is out of stock,For P70When will it be released or put on sale,A number of store owners told reporters"The specific time is not known",However, a person familiar with the matter told the Securities Times e company reporter that P70The sale is also fast。
Why is the P70 in the spotlight?
It is worth pondering, why is Huawei P70 so concerned?
It is understood that behind the P70 that has attracted much attention, it is related to the arrival of the normal release period of Huawei's P series and the "hard to find" of Huawei's high-end mobile phones, and at the same time affects the recovery of Huawei's mobile phone business, Huawei, and the entire industry chain.
From the perspective of positioning, the P series and the Mate series are Huawei's two high-end flagship series, also known as the "two carriages" of Huawei mobile phones, of which the P series focuses on appearance and image, and the Mate series focuses on high-end business.
According to the past, Huawei's P series is generally released in March every year, and this year's original plan was to release it in Shanghai in early April.
Regarding the market position of the P series, Yu Chengdong, CEO of Huawei terminals, once commented: "The development history of the P series is the history of the development of mobile imaging. "This shows the importance and influence of the P series to Huawei and even the mobile phone industry.
Yu Chengdong said that since its birth, Huawei P series has continued to lead the development of mobile imaging, and each generation of Huawei P series is a perfect fusion of smart imaging and technological aesthetics.
At the end of 2021, when Huawei's P-series mobile phone shipments exceeded 100 million units, Wang Yonggang, Huawei's P-series product manager, published an article entitled "Ten Years of Accumulating Strength, From P1 to P50, There Is Always a Spirit Flowing in Our Blood" in Huawei's Voice Community.
Wang Yonggang said,As early as the research and developmentP1Series,The aesthetic gene has quietly planted seeds in the P series,From P2 to P8,P series is quality-oriented,"Beauty" gradually becomes explicit,Starting from P9,Huawei for P9In addition to the appearance"Image"This killer feature,At present, appearance and camera are still the strongest genes of P series。
Since last year, the Mate60 series has quietly been on sale and sold well, marking the official return of Huawei's high-end mobile phones. At present, with the hot sales of Huawei Mate60 series, Huawei mobile phones are showing a rapid recovery.
According to Counterpoint Research data, Huawei made a strong comeback as the No. 1 smartphone sales in the first two weeks of 2024, while overall smartphone sales in China fell by 7% year-on-year in the first six weeks of 2024, while Huawei's mobile phones increased by 64% year-on-year, ranking second with a market share of 17%. According to the report, the Huawei Mate 60 series continued to attract and meet strong market demand, becoming one of the few bright spots at the beginning of the year. In addition, the data also shows that in the fourth quarter of last year, Huawei's folding screen market shipped first, with a market share of 51.2%.
In 2023, boosted by the hot sales of the Mate60 series, Huawei's device business ended the previous two-year revenue decline and achieved revenue growth, which not only brought a positive effect to Huawei itself, but also injected new vitality into the entire mobile phone industry.
Now, with the P70 series just around the corner, the market is looking forward to its performance. Whether it is through the traditional press conference or the "Pioneer Plan" for direct sale, the Huawei P70 series will undoubtedly become the focus of attention in the industry, and its final market performance is worthy of further observation by consumers and the industry.
Timeline of the development of Huawei P series mobile phones
In January 2012, at the International Consumer Electronics Show (CES 2012), Huawei unveiled the Ascend P1, one of Huawei's first dual-core products. At the meeting, Yu Chengdong spoke passionately: "Today is a very important moment, it is the first time in the history of Huawei terminals to make high-end mobile phones. ”
In February 2013, at the MWC exhibition in Barcelona, Spain, Huawei released the Ascend P2, which is equipped with Huawei HiSilicon K3V2 quad-core processor, Bluetooth upgraded to 4.0 standard, and equipped with NFC function for the first time.
In June of the same year, Huawei launched the Ascend P6, and the Huawei P series skipped the naming of 3, 4, and 5, and instead jumped directly to the Ascend P6. With a body of only 6.18mm, it was thinner than the iPhone 5S released in the same year, making it the thinnest mobile phone in the world at the time.
In May 2014, Huawei released the Ascend P7, but this time the back was changed to glass, with a metal middle frame, and it is equipped with a Kirin 910T (main frequency 1.8Ghz) quad-core processor, the performance is 20% higher than the previous generation, which makes it sell more than 4.5 million units in two weeks after its release.
In 2015, Huawei P8 was brought in, and it was also from this generation of products that Huawei officially removed the word Ascend. For the first time, the P8 features an all-metal body, with a gold exterior and a Kirin 930 octa-core processor.
In April 2016, Huawei officially released the P9 in cooperation with Leica Imaging, which has also become a key product for Huawei to move towards the ranks of high-end flagships, making Huawei and Apple and Samsung, which were popular at the time, face to head, and it is also Huawei's first flagship mobile phone with sales exceeding 10 million.
In March 2017, Huawei P10 officially debuted, its front and rear Leica cameras, can achieve dual-camera zoom technology, plus optical image stabilization and background blur function, bringing a new photo experience, and there are seven color schemes.
In 2018, Huawei released the P20 series, of which the Huawei P20 Pro is Huawei's first Leica triple-camera phone.
On March 26, 2019, Huawei released the P30 series, which is Huawei's first four-camera mobile phone, rewriting and rewriting the industry's photography rules.
In March 2020, Huawei released the P40 series, which is equipped with the Kirin 990 5G processor and is the first time that the P series supports 5G networks.
In July 2021, affected by the US chip sanctions, the Huawei P50 series was long overdue, it was equipped with Hongmeng 2.0 system, due to the shortage of Kirin chips, so this time only the Pro version of some machines used Kirin 9000 processors, and only supported 4G networks, the standard version and some Pro versions were forced to use the 4G version of Qualcomm Snapdragon 888 processor.
In March 2023, Huawei launched the P60 series, designed by Huawei's Paris Institute of Aesthetics, inspired by the "beauty of nature", the fuselage is available in four colors: Rococo White, Emerald Emerald, Feather Purple, and Feather Black, and supports two-way Beidou satellite messaging, Lingxi communication, etc. After the meeting, He Gang, chief operating officer of Huawei terminal BG, said that the release of Huawei's P60 series in the spring means that the rhythm of Huawei's flagship mobile phones will return to normal.
Now,HuaweiP70In the midst of great expectations, a person familiar with the matter told the Securities Times e company reporter,This generationP70Series still has aspects worth looking forward to。