Recently, Xifeng Liquor was successfully selected as a national intangible cultural heritage production protection demonstration base, and is one of the only five liquor companies in Northwest China and even the whole country. This is another "national" honor after Xifeng Liquor was listed on the list of national intangible cultural heritage and the list of national industrial heritage in 2021.
The National Intangible Cultural Heritage Productive Protection Demonstration Base refers to the production and operation entities that rely on the representative projects of national intangible cultural heritage of traditional skills, take project protection as the purpose, and actively integrate into modern life with the help of production, circulation, sales and other means, effectively enhance the vitality of project inheritance, and achieve significant social and economic benefits.
The intangible cultural heritage production and protection base not only pays attention to the protection and inheritance of traditional skills and culture, but also integrates them into modern production and market, so that the traditional skills not only maintain the uniqueness and authenticity of intangible cultural heritage items, but also give them new value and functions, which is of great significance to promote the development of related industries in the region and the growth of tourism economy.
Xifeng's "double heritage" cultural foundation
3,000 years of phoenix incense living inheritance
A drop of Xifeng wine, half of the history of China. The "brewing skills" and "brewing industry heritage group" that have been passed down from generation to generation for 3,000 years are the precious living "double heritage" foundation of Xifeng Liquor.
Xifeng Liquor's 3,000-year-old ingenuity inheritance has created a unique ancient brewing technique, which is rich in content and varied, and is an important carrier to show the etiquette, folk customs and food culture of Guanzhong region of Shaanxi Province, with distinctive ethnic characteristics and significant local characteristics, and contains rich historical and cultural values, academic and industrial values, social and economic values.
As one of the four old famous liquors in China, Xifeng Liquor is the founder and typical representative of China's Fengxiang liquor, and has won the title of "National Famous Liquor" for four times and has won many international gold medals in the liquor industry.
Xifeng wine part of the honor
1
1910
It won the grand prize at the Nanyang Industry Competition and was listed as a world famous liquor
2
1915
Won the gold medal at the Panama International Exposition and became famous overseas
3
1952
It was rated as one of the four famous wines in China at the first national wine appraisal
4
1992
It won the gold medal at the Paris International Food Fair and the gold medal at the Paris International Wine Exhibition
5
2000
Xifeng Liquor was awarded the title of China's time-honored brand
……
The production of Xifeng liquor is made of barley and peas, sorghum is used as raw material, the koji is cultivated at medium and high temperatures, the cellar wall is replaced every year, and the boiling water is strictly adhered to, the hot hugging method is used to make the cellar, the yellow mud is sealed the cellar, the soil is darkened and the slag is continued by the method of mixed steaming and mixed firing, the ancient method of watching flowers and picking wine, receiving wine in the middle section, and storing the wine sea......
The unique wine-making technology has created the taste of Xifeng Liquor with "mellow and elegant aroma, sweet and refreshing, harmonious flavors, and long clean tail", making it have the characteristics of "no head, no dry throat, and pleasant aftertaste". The storage process of the sea of liquor and the sea of national treasures are the core of the excellent quality of Xifeng liquor.
The profound historical and cultural heritage, the uninterrupted inheritance of 3,000 years of brewing art, and the unique position in the history of the development of China's famous liquor have all endowed Xifeng Liquor with a unique Fengxiang context. Let's use the "textbook cover" to unlock the charm of Xifeng wine.
Inherit the thousand-year-old cultural context of Fengxiang
"Sword" proves the glory of ingenuity legend
As the core genealogical brand of Xifeng Liquor, Huashan Lunjian Xifeng Liquor has become the main force in spreading Xifeng culture and the pioneer in opening up the national market. Over the years, Huashan Nonjian Xifeng Liquor has won the favor and recognition of many consumers with its brand characteristics of the most beautiful appearance, the best quality, the most cultural and the most caring, and has also won many high-level awards at home and abroad, writing the glory of the brand legend along the way.
National Champion of National Assessment
In September 2019, at the annual meeting of the National Liquor Evaluation Committee of the China Liquor Industry Association, 195 national-level liquor tasting committee members conducted blind tasting ratings on 197 liquor products, and Huashan Nonjian Xifeng Liquor 30-year-old liquor topped the list with 92.6 points, winning the first place, and was known as the "champion of national evaluation".
A leading brand in the soft taste category
With its unique "soft and elegant fragrance" characteristics, Huashan Lunjian Xifeng Liquor defeated thousands of competing brands in the nationwide voting and won the "Leading Brand of Chinese Baijiu (Rouya) Taste Category", which is shining brightly among the national famous liquors.
Qin Hanzhang, Gao Yueming, Shen Yifang, Ji Keliang, Jia Zhiyong and other eight national treasure brewing masters jointly assessed that the quality of Huashan Lunjian Xifeng Liquor has reached the level of China's high-end famous liquor, and it is a representative product of domestic soft and elegant taste.
Silk Road National Gift
In 2014 and 2016, Huashan Nonjian Xifeng Liquor, on behalf of the national brand, joined hands with scholars and guests such as Xiao Yunru, the cultural ambassador of the Silk Road, Li Gang, an expert in Shaanxi business research, Zhang Lijun, a descendant of Zhang Qian, and nearly 100 important media, from Xi'an to Rome, Italy and Calcutta, India, respectively, and re-walked the Silk Road twice.
Along the way, Huashan Lunjian Xifeng Wine was collected by the President of Georgia, the Mayor of Rome, the Minister of Culture of Kazakhstan and other heads of state and cultural celebrities as a national gift, and was awarded the honorary title of "Silk Road National Gift".
WorldStar世界之星奖
In 2010 and 2014, Huashan Lunjian Xifeng Liquor series packaging won the world's highest packaging design award: WorldStar World Star Award twice.
Huashan Lunjian Xifeng wine bottle is round and straight, delicate and stylish, exudes elegant temperament, slender bamboo-like bottleneck means honest and frank, rising and rising, the majestic and vigorous Huashan stands in the bottle, full of wealth, love, success, filial piety of the beautiful rhyme, crystal clear, like exquisite art ornaments.
The original heart is like a rock, and the reputation is forward. Behind the award-winning is the testimony of Huashan Lunjian Xifeng Liquor's original intention of adhering to the excellent quality of famous liquors, and it also demonstrates the firm determination to develop the vision of "building the first brand of Chinese cultural liquor". In the future, Huashan Lunjian Xifeng Liquor will be based on the thousand-year-old cultural context of Fengxiang, inherit the foundation of Xifeng Liquor's intangible cultural heritage, innovate and explore the beauty of Chinese liquor, help Xifeng write a gorgeous chapter of China's intangible cultural heritage, and contribute to the prosperity of intangible cultural heritage.
Source: Huashan Lunjian Xifeng Wine