Paris, not the fastest circuit in the world, but certainly the most memorable track in the world. First of all, ASICS contracted athlete Zhao Hao set a new personal PB on the 10KM track.
The next day, there was a 5KM Shakeout Run in front of the Louvre.
Finally, the Paris Marathon, which passes through the Arc de Triomphe and the Eiffel Tower, was defined as Festival Running last weekend, as the ASICS flag says.
In the past, we focused on the time dimension of a marathon in about three hours, and the time it took for most of the elite men and women to finish the race, but in Paris this time dimension has been stretched to a full day.
That's not to deny the Parisian circuit's sense of speed, as Ethiopian runner Mulugeta Uma set a new PB with a time of 2:05:33 on the stone-paved roads of the old city that still retains its 18th-century appearance, while his compatriot Mestawut Fikir won the race with a time of 2:20:45.
But spectators and runners are more than just concerned about the podium.
There is an old Chinese saying that "one drum is vigorous, then it declines, and three is exhausted", and this sentence seems to have ushered in the Paris Marathon, and the Champs-Élysées will not return the main road to the fashionistas who spend a lot of money until near 12 noon, in other words, if you are the last to start, go to the finish line first, and then return to the check-in office to interact with the music.
It is said that the roads in Paris are the most challenging for drivers, and this is still the case when it comes to runners. The narrow road also has a lot of gravel or stone slabs, and without the distraction of climbing, it's not an exaggeration to say it's an urban off-road race.
In this mixed environment, there are no disputes between drivers and passers-by due to congestion, and there are no complaints about waiting for a zebra crossing to find a separation zone to detour, everyone will choose to stop and give up the Paris stage to runners, rhythmically slapping billboards and shouting cheers.
The race against the clock has become a festival-like interaction here, and everyone is trying their best to push the limits while their expressions are so chilling, so we won't be surprised that anything fantastic about running happens in Paris.
FOR EXAMPLE, A SPECIAL PAIR OF NIMBUS.
At the Palais de Tokyo in Paris, ASICS held a press conference, and there was a white+wood color exhibition hall in several spaces, which belonged to the protagonist of the ASICS eco-friendly theme shoe NIMBUS MIRAI.
As of the time you read this article, everything about this room is not allowed to be revealed to the public, and while constantly suppressing the desire to share, it also gives us more time to think about NIMBUS MIRAI, why did ASICS make a pair of eco-friendly shoes?
At present, various sports brands have successively launched many shoes with the theme of environmental protection, hoping to make more people pay attention to environmental protection in this way. In the showroom, the ASICS team showed us a lot of pictures, and it was sad to ignore the waste of materials in the production of shoes. How to integrate these materials to restart the cycle of shoes is a question worth thinking about at all levels of society, and it is also the original intention of ASICS to create environmentally friendly shoes.
But to be honest, except for a few items, most of the current environmentally friendly shoes may be in awe of nature in the material link, but in fact, the foot experience is not ideal, ASICS not only calls for environmental protection, but also hopes to bring a pair of environmentally friendly shoes for runners to wear.
The NIMBUS series is undoubtedly the best blueprint for this balance.
As a classic series of ASICS, NIMBUS has won the trust of runners with its excellent foot feel. Based on this, the research and development of environmentally friendly shoes is to ensure the lower limit of the wearing experience of the shoes. In terms of materials, the ASICS team still faced many challenges, and the team made a variety of attempts, first of all, a new formula of polyester fiber was developed in the upper part, which has a very good soft fit to ensure that the upper will not be awkward during wear.
Unlike many eco-friendly shoes, which have a relatively stiff feel, the midsole of the NIMBUS MIRAI feels almost indistinguishable from the regular model, and the soft elastic texture can give runners the same excellent cushioning and rebound protection as regular shoes. At the same time, ASICS also invented an environmentally friendly glue that can completely separate the midsole and outsole of the shoe to ensure that the shoe can still be sorted after recycling.
The NIMBUS MIRAI is only the first stage of the ASICS team's eco-friendly footwear process, which proves that the ASICS team's vision is achievable, and the subsequent team will continue to expand the research and development of materials to ensure that runners of different dimensions can enjoy the benefits of eco-friendly shoes.
The Palais de Tokyo is one of the largest modern art exhibition centers in the world, and ASICS' NIMBUS MIRAI brought an artistic touch to the show, from the shoes themselves to the live displays.
The advent of NIMBUS MIRAI has changed our stereotype of eco-friendly running shoes, which are now more focused on the runner's own experience, in addition to respecting nature in the material process. Environmental protection is no longer just the data and models of laboratory developers, but has become a part of more ordinary runners, which is the original definition of a pair of running shoes. It's like the weekend of the Paris Marathon, a festival running weekend in which the pursuit of the core of sports and the joy of enthusiasm burst together.
The literal translation of the word MIRAI means the future, ASICS chose a pair of shoes that are popular at the moment, creating the brand's vision for the future of running shoes, and the experience in Paris also made us rethink the direction of running.
We want to break through ourselves, we have to respect nature!
Always follow your inner thoughts, release your inner strength in the way of exercise, move the centripetal force, find the most real state of life, Move Your Mind with ASICS!