On April 12, at the new car launch conference of the Baojun Yueye family with the theme of "From Me to Us", the Baojun brand officially released the electric intelligence architecture - Tianyu architecture, and officially announced that four new cars will be launched this year. Among them, the two first new cars of Tianyu architecture - Baojun Yueye Plus and Baojun Yueye 2024 were officially launched.
The official guide prices of the 2024 model year are 80,800 yuan and 90,800 yuan, respectively, and the official guide price of Baojun Yueye Plus is 93,800 yuan and 103,800 yuan, respectively. It is worth mentioning that Baojun Yue Plus is equipped with the only mapless high-end intelligent driving assistance within the current market price of 200,000 yuan, relying on strong perception and weak dependence of strong visual BEV technology solutions to create the optimal solution for high-end intelligent driving, which can realize the only mass-produced delivery of mapless city memory navigation assistance, high-speed intelligent navigation assistance, industry-leading AEB and full-scene intelligent parking, and for the first time, high-end intelligent driving products have reached the 100,000 level.
In addition to the price surprise, all users can enjoy six gifts when they place an order immediately, including financial discount gifts, replacement subsidy gifts, sunscreen and cooling gifts, charging gifts, three-electric warranty gifts, and traffic gifts. New cars of the Baojun Yue family have arrived in stores one after another, and all users can purchase and book test drives through official online channels and offline stores across the country.
The Tianyu architecture was officially released, and Baojun's four blockbuster new cars this year were unveiled one after another
The electric and intelligent architecture of Tianyu architecture officially released by Baojun brand follows the three core concepts of user decision scenario, scene generation demand, and demand definition function, and is divided into three major platforms: D, M, and S, and covers A00 to C-class full-size models, including different power combinations of pure electric and hybrid, aiming to become a travel solution for a better life for the people.
The three major platforms are oriented to the different scene needs of different groups of people, among them, the D platform is a large-size platform, with a length spanning 4600mm-5100mm, which is oriented to mature families and multi-child families, creating the world's first choice for multi-scene, high-quality, and large family cars; M platform is the most economical platform, covering the size range of 3500mm-4600mm medium-sized scooters, and is aimed at young singles, newlyweds/ Small family group, the world's best economic small family scooter choice; S platform focuses on personality and convenience, with a length from 2500mm to 3500mm, is the world's best-selling and most convenient small scooter leader, it is for personality and young people, providing the world's most convenient personality scooter first choice.
Based on the technical support of Tianyu architecture, the Baojun brand will further accelerate its product layout and plan to release four new cars this year. The first intelligent pure electric SUV on the M platform, Baojun Yue Plus, and the trendy pure electric SUV on the S platform, Baojun Yueye, were officially launched today in 2024. In addition, two new models under the D platform will be released in the second half of the year, the first five-seat full-scene smart SUV will be officially launched in the third quarter of 2024, and the first large six-seat full-scene smart SUV will be launched in the fourth quarter of 2024!
The 2024 Baojun Yue is also fully upgraded
Continuing the three trendy play attributes of Baojun Yue that are also good-looking, easy to open, and fun, Baojun Yue also has both internal and external appearance in 2024. The exterior adopts the only square box design language in the same class, and creates a square and wide body posture with horizontal and vertical body lines. The new car adopts a rear-mounted rear-wheel drive layout, equipped with a 50kW high-efficiency motor and the only high-performance sports caliper in its class, which integrates smooth handling, fast acceleration and stable braking. In addition, thanks to the square box shape, the appearance of the 2024 Baojun Yue can be changed to an area of 5.66 square meters, and the tide change attribute far exceeds the same level.
The 2024 Baojun Yueye, as the only transportation model in its class equipped with high-end intelligent driving, provides rich functions in intelligent driving. Through one-click operation, users can easily turn on the seven driving scene functions of intelligent driving, chaotic lane line response, lever lane change, curve intelligent speed regulation, obstacle recognition and response, close-range congestion response, and man-machine co-driving, which greatly improves the convenience and safety of driving. The new car also has the only intelligent/memory parking function in its class, which can identify more than 1,000 kinds of parking spaces, and the average parking time is only 30s, which perfectly solves the "parking difficulty" of urban commuting. At the same time, the 2024 model of Baojun Yue is also equipped with a 360° panoramic image, and 6 active safety assistance such as AEB are standard to ensure a safe and reliable intelligent driving experience.
In terms of safety, which users are most concerned about, Baojun Yue Plus is not only equipped with a Shenlian battery with millions of sales and 0 spontaneous combustion, but also builds a full range of battery safety protection with four core advantages, including two horizontal and seven vertical MUST multi-functional integrated super structural design and non-igniting cells, and also adopts a high-strength cage body design, with high-strength steel accounting for 71.9% of the vehicle, including 22 ultra-high-strength hot-stamping steels, escorting the user's safe travel with high-standard materials.
Open the era of high-end intelligent driving 100,000 levels
For mainstream families, it is equally important to travel without worry. Baojun adheres to the equal rights of science and technology and brings more mainstream families an accessible smart travel experience. Baojun Yue Plus is equipped with the only mapless high-end intelligent driving assistance within 200,000 yuan, with strong perception and weak dependence of strong visual BEV technology solutions, to create the optimal solution for high-end intelligent driving, which can realize the only mass-produced delivery of mapless city memory pilot assistance, high-speed intelligent pilot assistance, industry-leading AEB and full-scene intelligent parking, and hit high-end intelligent driving to 100,000 levels! It is worth mentioning that Baojun Yue Plus does not sell futures, and the high-end intelligent driving assistance function will be delivered when it is listed, and it will be opened upon delivery, officially opening the 100,000-level era of high-end intelligent driving.
At present, the Baojun brand has 149 franchised stores covering 117 cities across the country, and the number of Baojun franchised stores will increase to more than 300 by the end of the year, providing users with high-quality and convenient car purchase services.
At the same time, relying on the strong service system of more than 2,800 stores of SAIC-GM-Wuling across the country, the urban coverage rate is 98%, and there is a service point every 20 kilometers on average, so that each user can use the car more at ease. Text/Zhou Ming