At the beginning of 2024, the domestic heavy truck industry is slowly heating up. In March, the overall market sales were 115,800 units, and the cumulative sales in the first quarter were 272,700 units, which ended with a "slight year-on-year increase" on the basis of a low base (241,300 units) in the same period of the previous year. SINOTRUK sold 30,100 heavy trucks in March, with a market share of 25.99%, ranking first in the industry, and a cumulative sales volume of 76,600 units in the first quarter, a year-on-year increase of 13%, with a market share of 28.10%, ranking firmly in the first quarter of the "double champion" in terms of sales and market share, leading the market with a leading position.
Although the industry as a whole could not hide its fatigue, SINOTRUK showed a vigorous attitude in the first quarter, whether in scientific and technological innovation, product iteration, quality optimization, or market layout, channel expansion, marketing innovation, or customer empowerment of "family" services, it has a gratifying performance, and then achieved an increase in sales.
Science and technology Sinotruk really has the material gas vehicle market shines
At the 2024 Partner Conference, SINOTRUK officially released the S+ technology brand, built S+ Blue Cube new energy technology, S+ smart technology, S+ efficient technology and other technical systems, and released S-IBD intelligent engine retardation technology that can replace the retarder, the world's exclusive S-IEC gas intelligent control technology, S-TD fuel-saving technology, etc., which effectively reflects Sinotruk's leading technology and realizes the efficient empowerment of products.
Especially in the gas vehicle market, SINOTRUK's exclusive S-IEC gas intelligent control technology enables Sinotruk's gas vehicle products to perform well in the end market. SINOTRUK's new generation of gas vehicles and Weichai Power are deeply synergistic, giving full play to the advantages of "five-digit integration", the exclusive customized stepless S power chain is perfectly matched with the whole vehicle, and the world's exclusive S-IEC gas intelligent control technology is blessed, and the gas-saving performance crushes competing products, and the 700Ps peak horsepower of gas vehicles leads the industry, further expanding the influence of the industry in the market environment of "those who get gas vehicles get the market".
In the first quarter, SINOTRUK HOWO TX7, HOWO MAX, SITRAK G7S, SITRAK G7H and other popular gas vehicle products continued to win orders with the advantages of strong power, low gas consumption, safety and reliability, and were delivered in many places. In addition, SITRAK's gas tractors with more than 15 liters have also topped the sales list of high-horsepower gas vehicles in the industry.
It has continuously refreshed the single-month export record of China's heavy truck enterprises
Since the beginning of 2024, SINOTRUK has continued to make efforts in the international market, and the export volume of heavy trucks has reached a new high. The company exported 13,000 units in January and 14,000 units in February, setting a new monthly export record for heavy trucks in China. On March 31, with the release of 63 heavy-duty trucks in turn, Sinotruk Group's heavy-duty truck exports in the first quarter hit a record high of 37,000 units. With its hard-core scientific and technological strength, SINOTRUK has polished the Sinotruk brand in the world and demonstrated the strong strength of the Chinese brand to the world.
Warm-hearted measures to protect "loved ones" all the way without worry
While SINOTRUK has hard-core product strength, it is committed to enhancing the soft power of the brand and becoming a solid backing for customers' worry-free operation. During the Spring Festival, Sinotruk's "Chinese New Year's Eve Dinner on Wheels Season 2" was warmly launched, paying tribute to transporters with high-quality content; the "relatives" service insisted on being online 24/7 to ensure that cardholders operated worry-free during the Spring Festival; more than 200 service stations across the country provided Chinese New Year's Eve meals for cardholders who could not go home on Chinese New Year's Eve. In March, China National Heavy Duty Truck launched the "Great Card Sister" Goddess Festival activity to extend practical preferential policies and blessings to card friends. Knowing the cold and knowing the heat makes the temperature of the Sinotruk brand more deeply into the hearts of cardholders.
Continue to deepen the research and development of the transportation market and make two-way efforts to respond to terminal needs
The dust has settled in the first quarter, and more challenges are coming in the second quarter. Due to the influence of factors such as more cars and less cargo, excess capacity, high oil prices, low freight rates, and involution of timeliness, cardholders will pin more hopes for revenue improvement on equipment upgrades.
As an enterprise with a long history of 94 years, SINOTRUK has always resonated with the industry at the same frequency and is committed to solving user pain points. Based on the continuous cultivation of the transportation market, we continue to be guided by market demand, continuously increase technology research and development, and launch more products that meet market demand to meet the needs of high-value wealth creation of transporters.
Written at the end: China National Heavy Duty Truck won the sales championship of the heavy truck industry in March and the first quarter with its leading market competitiveness, and injected new vitality into the development of the industry with its outstanding innovation strength. In the future, with the accelerated elimination of old trucks, the heavy truck market may usher in new development opportunities, and we expect SINOTRUK to continue to maintain its leading position in the industry and contribute to the high-quality transformation of the heavy truck industry.