"Waiting for leisure to know the east wind, thousands of purples and thousands of reds are always spring. With the 100-person troupe and the 1,000-person group in the clouds singing in unison, the "2024 Chinese Poetry Conference" has opened a new season of cultural journey.
From the launch of the first quarter in 2016 to the ninth season of the hit, "Chinese Poetry Conference" continues to attract poetry lovers with its strong culture, extensive participation and distinctive contemporary nature. This veteran cultural variety show continues to break the circle of poetry culture in a way that young people like to see. Since the premiere of "2024 Chinese Poetry Conference" on March 10, the popularity has been rising, according to CSM national network data, the first phase of the rating is 1%, and the first broadcast has reached 130 million people, according to Kuyun data, the live broadcast rating of the program is the highest 1.73%, the market share is the highest 8.15%, and the first 5 episodes have ranked first in the ratings of variety shows on the day, and have received a total of 150 hot search lists on the whole network, continuing to rank first in the cultural variety show on the Weibo variety show influence list.
There are more pyrotechnics
Yan Fang
Yan Fang, the producer and chief director of the program, said in an interview with "Variety" that since the launch of "Chinese Poetry Conference" for 9 years, it has been unremittingly exploring on the road of innovation. "Every year, I am playing with my left hand and my right hand, and the program team keeps asking myself what new highlights are there this year. We regard the poetry conference as a big tree, hoping that it will grow every year, not only the external performance, but also the core will renew itself again and again; we are looking for fresh and loving characters who love poetry every year, and at the same time, the content is closely related to life and the times. ”
From the beautiful scenery of Nyingchi, Tibet, to the bustle of the Hani people's "Long Street Banquet", from the chic situation of "the peach blossoms flowing water, there is no heaven and earth", to the emotional integration of "but the host can be drunk, I don't know where is the other country", "2024 Chinese Poetry Conference" adopts the form of weekly broadcast, extracting and refining the themes of "spring, colorful, brave, mountains and rivers, encounters, cold and summer, flavor, sir, lights, and on the road", showing the beauty of the Chinese nation's history, mountains and rivers, and culture. In Yan Fang's view, this season is "more pyrotechnic", "This year's emphasis is on transforming concepts into practice, involving weddings, wedding dresses, food, cultural heritage protection and other aspects, which is closer to the audience's daily life, hoping to let the audience see poetry and feel poetry from all aspects of life such as clothing, food, housing and transportation." ”
Yan Fang said that people who love poetry are the basis for supporting the whole show. This season's 100-member group covers players of different ages, composed of children's groups, youth groups, 100 groups, relatives and friends groups, and at the same time set up a poetry conference "International Observation Group", from oil workers, farmers, to aerospace 3D printers, foreign mechanical engineers, workers from all walks of life because of poetry. "The program adheres to the criteria of 'love for poetry and love of life' to select contestants, the youngest contestant is only 5 and a half years old, and the oldest is nearly 90 years old. The creative team respects the individuality of each contestant and allows them to express themselves on the stage. ”
Immersive interpretation of epic blending
Yan Fang introduced that the expert team of "Chinese Poetry Conference" is strong, and they have a deep understanding and deep love for the program, poetry, and life. "Specific to the selection of topics, the director team, question bank experts, and planning experts will go through the topics one by one, so that the program has a solid content foundation, and on this basis, think about how to make everyone resonate and interested. For example, the second issue takes "colorful" as the theme, and uses scene-based poetry questions to show the Chinese romantic aesthetics in poetry, clothing, and rituals. Yan Fang introduced that the program team and Beijing Institute of Fashion Technology immersed themselves in the wedding dresses of the Han, Tang, Song and Ming dynasties, as well as ancient wedding customs and etiquette. The teachers and students of Beijing Institute of Fashion Technology, who studied ancient clothing, referred to more than 200 ancient books and documents, more than 300 paintings, calligraphy and mural pictures, and restored 8 sets of costumes for the poetry conference. These costumes are made up by the students of Beijing Institute of Fashion Technology, and the exquisite costumes and exquisite makeup are very worthy of praise. At the same time, in order to attract more young people to join, the program team also cooperated with Station B and invited the head UP master in the field of national style to participate in the creation, restoring a solemn and elegant Tang Dynasty wedding.
Using AI, virtual and real interaction and other technical means, integrating animation, live-action interpretation, virtual presentation and other methods, the program not only makes the nine-colored deer in the mural of Dunhuang Mogao Grottoes "Deer King Bunsheng Map" "live", but also takes this as the title, leading to the poem "Zhou Mude is the same wolf, and the Qin people refer to the horse", and also introduces "plowing white water in the rain, and slashing green mountains outside the clouds", showing the scene of the people farming in spring, which triggers many "exam questions" related to the theme of the current issue "spring". The program team also provided immersive experiences for everyone on the spot, such as sharing the collected matsutake mushrooms, tasting the ham in "The Prosperity of Gusu", and reproducing historical sites such as the wooden pagoda of Yingxian County and the Daming Palace of Chang'an through high-tech means, so as to enhance the quality of life of the program and deepen the performance of the beauty of poetry. ”
Resonate across the past and the present
In recent years, the excellent traditional Chinese culture has become "popular" and "lively", and has been continuously integrated into modern life. In Yan Fang's view, short poems respond to people's pursuit of spiritual life with precise expression and high ideological and emotional attributes. "The main creative team's requirements for themselves are that the show must have gold content, not a hard erection, but a shining point. The program should break through the Q&A routine of 'fighting memory', conscientiously convey the charm and heritage of poetry culture, deeply interpret and output the value connotation behind poetry culture, and let the audience understand the history and emotions behind the poems. "Poetry comes from life, and it can transcend the past and the present," looking for strength and invigorating spirit from poetry, and letting poetry continue to nourish our lives, perhaps this is the role or help that the "Chinese Poetry Conference" brings to people. ”
Yan Fang believes that with the help of new media, new technologies, and new forms of expression, the narrative beauty of poetry can be expressed "visually", so as to better connect with contemporary audiences. The program team has always reminded themselves that they do not deviate in the process of pursuing freshness and innovation, and always take the poetry ontology as the core of the content. "'Straight to the hearts of the people' is the appeal of the show from beginning to end, whether it is high-tech empowered stage art, or new media communication to reach more young audiences, the most important thing is to show Chinese culture, Chinese wisdom, and Chinese aesthetics through poetry, which arouses the deep emotional resonance of the current audience. ”
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