Recently, the CEO of SAIC Zhiji expressed doubts about Xiaomi's ability to build cars quickly on social media. He struggled to understand how Xiaomi managed to build a complete car from scratch in just three years
In response to this question, Lei Jun reposted an article through social media in response
The traditional automotive industry may be confused by the rapid R&D model of new players. In the past, it used to take a long time to develop parts for a car. However, the new players rely on their strong supply chains to efficiently integrate and debug hardware
It is worth noting that Xiaomi Motors uses SAIC's electronic control technology in the manufacturing process. However, judging from the doubts revealed in the words of the CEO of Zhiji, it seems that he does not trust this very much
Obviously, this text is an attempt to disparage Xiaomi Auto and use it to attract attention, which exposes Zhiji Auto's anxiety about traffic acquisition
Although Zhiji Auto is a new brand launched by traditional car companies and supported by giants such as SAIC, Zhangjiang Hi-Tech and Alibaba, its market performance has not met expectations
Despite a 665% year-on-year increase in sales in 2023, sales performance in the first quarter of this year has declined significantly
In the context of the hot-selling products of brands such as Zeekr and AVATR and the rapid rise of cross-border enterprises such as Xiaomi and Huawei, Zhiji Auto is eager to seek a breakthrough in the high-end market
On April 8th, at the new product launch conference of Zhiji L6, Xiaomi was once again hot
CEO Liu Tao compared the three-electric system of L6 with Xiaomi SU7, but there was an accident
In Zhiji's parameter list, the motor configuration information of Xiaomi cars was incorrectly marked, and this error was quickly discovered by Xiaomi and publicly pointed out through Weibo
Xiaomi seriously demanded a formal apology from Zhiji.
Liu Tao quickly responded and apologized, but Xiaomi was not satisfied with this and further questioned SAIC's corporate culture, after which Zhiji issued a "second apology", suggesting that Xiaomi was taking the opportunity to manipulate public opinion with traffic
The controversy is more marketing and less substantive
When selecting materials and components, it is important to consider the design of the entire system. Although silicon carbide has the advantages of low cost and high efficiency in 800V systems, it is not always the best choice
Some 400V systems consume as much energy as 800V systems, and the use of silicon carbide in low-power vehicles does not result in significant efficiency gains, but rather a significant increase in cost
As technology continues to advance, the cost of SiC-MOSFETs will decrease, allowing them to be used in more economical vehicles, so we don't need to over-deify them
If consumers are looking for low-power and high-performance cars, they only need to pay attention to the performance indicators of the whole vehicle