On April 11, 2024, as a veteran club in the field of e-sports, Li Jieming, CEO of the RNG team, said in an exclusive interview with the editorial department of Zhiwei that the RNG club is currently losing tens of millions of yuan and is already facing bankruptcy.
Compared with the highlight moments of 18 years, RNG in recent years has repeatedly reported the embarrassment of releasing wages, and in 22 years, the RNG League of Legends division won the LPL Spring Championship and MSI Championship, which alleviated some of the financial pressure, but in this year's LPL playoffs, the old team RNG was absent.
At present, the RNG club is extremely lacking in revenue sources, and CEO Benjamin Lee is the boss of Bai Xing who has been asked to re-serve as the CEO of RNG after the 24 spring game, hoping that Benjamin Lee can save RNG. Li Jieming said that RNG's losses have now reached tens of millions, and there are all kinds of liquidated damages and millions of operating expenses every month, and the club is already in shambles, and sponsors have withdrawn one after another, and RNG may go bankrupt immediately. Li Jieming said that there is a plan to save RNG - a three-step strategy in the short, medium and long term.
In the short term, the RNG team can not only raise the necessary funds to alleviate financial pressure, but also enhance the sense of participation and belonging of fans, thereby deepening the connection between fans and the club.
The RNG team's medium-term goal is to leverage eSports' live streaming and content creation platforms to promote niche and indie games through the streamer's ability to "bring goods". This strategy aims to leverage the reach and fan base within the esports space to provide opportunities for publicity and promotion for games that lack sufficient exposure, thereby helping those games gain more attention and downloads.
The long-term goal strategy is "Charity Training", which aims to provide local youth with access to and access to the e-sports industry by establishing e-sports bases in poor areas, which will not only help popularize and promote e-sports culture, but also provide new employment opportunities and career development paths for young people in poor areas, thereby promoting the development of the local economy. Team RNG CEO Benjamin Li expects RNG's financial situation to improve significantly in about 8 months.