"For young people, Facebook is a dinosaur antique, and Instagram is like some kind of very glamorous lifestyle. TikTok is the platform for Gen Z. This comment from young Americans is a good illustration of what TikTok means to young Americans today.
While the whole United States is arguing about "TikTok", these young people are still having fun on TikTok. In just five years, this social media app originated in China has quickly exploded into a phenomenon that has swept the pop culture, leaving the world curious and addicted. As one of the most popular apps in the world, it has 800 million active users, accounting for about 11% of the world's total population, covering 155 countries and regions.
The story of the incredible rise requires a tremendous amount of innovation and vitality, and the strongest place for this energy and vitality is undoubtedly today's China. Previously, a survey of young people in 20 countries showed that high-speed rail, online shopping, Alipay, and bicycle sharing have become China's "new four major inventions" in the minds of foreigners in China! But it is an indisputable reality that the powerful creativity of Chinese technology companies, which is not only changing China, but also profoundly influencing global village fashion. Like TikTok, DJI, ROBOROCK, SHEIN...... More and more Chinese brands are not only selling their products and services to the world, but also profoundly changing the way of life of all mankind.
Foreigners are addicted to buying
Garlic pounders, meat grinders, electric scooters, electric blankets...... Mike, who lives in Los Angeles, has recently been buying a variety of small commodities from China, these small things are novel and practical, not only to solve the small troubles in Mike's life, but also become a topic that he and his friends can not avoid daily socializing, receiving new goods, he can't help but show off to his friends, in the past, he saw that the extremely troublesome things can now be easily solved in less than a second, these oriental good things from China, can always make friends shine, exclaim AMAZING.
It's not just Mike who is addicted, it's already the most fashionable lifestyle for many young people in the United States. Planted on TikTok, the energy of these small Chinese commodities is clearly presented in front of netizens in front of them, open Temu, a dazzling array of things are presented in front of you, and you can receive things in just a few days after placing an order, Mike's excitement of dismantling express delivery is the same as that of Chinese young people who are addicted to online shopping.
Ten years ago, when Americans repeatedly complained that they couldn't do without Made in China, these high-quality and inexpensive necessities from China made them love and hate, and cheap was the only reason they couldn't refuse. Today, when all kinds of replacement from Southeast Asian factories flock in, they are no longer without choice, but are attracted by Chinese products or services, and take the initiative to buy, consume and enjoy.
"Chinese goods" bring them a new way of life and an unprecedented experience.
IN GERMANY, ON THE EVE OF THE "BLACK FRIDAY" PROMOTION, MANY PEOPLE ADDED ROBOROCK'S SWEEPING ROBOT TO THEIR SHOPPING CART IN ADVANCE, AND WHEN THE AUSPICIOUS TIME ARRIVED, THEY QUICKLY PLACED AN ORDER AND GRABBED THIS SWEEPING ROBOT FROM CHINA. chose to snap up at this time, just because this thing is indeed a bit expensive, a domestic 5000+ machine, the price here is over 10,000.
A very interesting phenomenon is that Germany is the most favored market for sweeping robot companies, with many brands, and this sweeping robot brand from China is almost the most expensive, but it makes German consumers flock to it. Because this all-round base station's self-cleaning sweeping and mopping integrated robot can allow them to truly and completely free their hands, perfectly clean their homes during working hours, and let them use the squeezed time to feel life.
In Malaysia, all kinds of vehicles carrying goods come and go, shuttling through the streets and alleys, this is the most common sight in the city, the difference is that today many transportation orders are completed in Lalamove, and the yellow Lalamove truck has become the brightest color on the street, making it faster and more convenient to pull and deliver goods.
Open YouTube, search for "sheinhaul", and you'll see millions of influencers and mass users sharing the popular clothes they buy from all over the world through SHEIN, the Chinese e-commerce platform has become the go-to platform for young women around the world to buy clothes. A few days ago, PYMNTS, an overseas authoritative organization, released the list of global shopping apps in February, and SHEIN ranked first on the list for the seventh consecutive month.
Why them?
Why are they all from China? The DJI story is a good illustration.
As the world's largest consumer drone manufacturer, DJI developed the world's first aerial photography all-in-one machine in 2012, allowing ordinary people to control drones for aerial photography. Since then, DJI has risen to become the most well-known drone company in the world at an astonishing rate. In the field of civilian drones, DJI occupies more than 70% of the global share, and in North America, it was as high as 85%.
This machine, which the American people can't put down, has made the American political circles feel tremendous pressure. As geopolitical conflicts intensify, DJI has borne the brunt of the criticism. The Wall Street Journal said that DJI "is not as advanced as a Chinese company, this is a Chinese company that the whole world is catching up!", and the United States issued a warning message to DJI, and DJI responded with a strong heart: The security of our technology has been repeatedly verified around the world!
Technology may really be DJI's greatest confidence. As one of the first brands to set foot in the drone category, DJI has built a wide moat in terms of technology, and DJI is already a ready-to-fly and powerful aerial camera, while other products in the same period are still in the stage of "flying toys".
Another very representative is the sweeping robot. In the field of cleaning appliances, the American company iRobot is the pioneer of the sweeper category, with a global share of more than 60% and as high as 75% in the United States.
IN 2014, A CHINESE START-UP, ROBOROCK, LAUNCHED AN ATTACK ON THIS PRODUCT. After 26 months of research and development, the company finally developed the world's highest precision LDS module, and combined with its own SLAM algorithm, it can not only build a map of the house through lidar scanning, calculate the floor plan of the whole house, furniture location, etc., but also plan the route in advance, actively identify the forbidden area for cleaning, greatly improve the obstacle avoidance effect, and solve the pain points such as "random collision", "stuck" and "missed sweep" of sweeping robots in the past.
Stone V20 is the world's first dual-source solid-state lidar, which can perceive the three-dimensional environment and comprehensively improve the ability of mapping, positioning, navigation and obstacle avoidance
Combined with the advantages of China's complete and efficient industrial chain, Roborock's sweeping robot quickly came out and became an instant hit, which not only broke the technical blockade of iRobot on Chinese brands, brought sweeping robots from functional machines to the era of "smart machines", but also promoted LDS to become the mainstream solution of sweeping robots.
Today, in the overseas market, ROBOROCK has become synonymous with the world's high-end sweeping robots, and according to Euromonitor International, a global authoritative market consulting agency, Roborock will rank first in global sales in 2023.
From a red to a long red!
As long as we have a little concern and understanding of the global economy, it is not difficult to perceive that as economic growth enters a relatively flat cycle, a momentum of de-globalization seems to be budding. More and more people's emotions towards foreign brands are starting to become complicated and ambiguous. Chinese products will face more unknowns and challenges on the world stage. On the one hand, foreign consumers are discerning, and on the other hand, overseas local brands are trying their best to fight back.
How to maintain vitality and continue to lead the world, from popular to long-term popular, all Chinese brands are looking for answers.
"It's really hard to find certainty in the midst of uncertainty, but fortunately, we have found an answer in reviewing the path the company has traveled over and over again. Quan Gang, president of Roborock, said at a recent press conference that his answer is simple, only user value.
Roborock's products have entered 170 countries and regions around the world, with more than 15 million households
At the beginning of Roborock's business, a group of technicians from the world's best companies gathered together, these engineers wanted to use the best and most awesome products to surprise users, when a variety of cutting-edge technology into the sweeping robot, the people who used it did not show surprise. After repeated revisions, the results were still unsatisfactory. Finally, one user said that all we wanted was a machine that could actually sweep the floor.
Since then, don't think about proving your own value, always only the value of users, which has become an iron law of Roborock. Quan Gang said that today, as a global brand, Roborock sells its products to consumers in 170 countries and regions around the world. Differentiated R&D, sales and operation for different regional markets are the only ways for the company to operate the global market.
Indeed, observing the growth path of the above-mentioned companies, it is not difficult to find that respecting users and respecting the needs of different groups of users in different regions are the common genes of these companies.
The rise and fall of Chinese car brands is another example. In today's Chinese auto market, a large number of joint venture brands that once called for wind and rain have gone down the altar, Renault, Mitsubishi, Fike one by one old companies have lost the Chinese market, in their eyes the needs of Chinese who do not understand cars are not worth mentioning, long ignoring the voice of users in the Chinese market, so that it is finally completely abandoned by Chinese users. However, China's local Wuling Motors said, "Wuling will make what the people need." This humble attitude towards users allows them to hear the voice of users more humbly, from the "micro-face era" of the generation of god car Wuling Hongguang, to the low-cost "people's scooter" Hongguang MINI EV, generation after generation of popular models have come one after another, so that this traditional car company continues to glow with new vitality.
The secret of going from popular to long-term red may lie in whether you can always make good things that are truly valuable to users.