Recently, the second season of the hit micro-short drama "Hello Dear Passenger" ended happily on Mango TV. As the first light comedy micro-short drama focusing on the story of the driver and passenger in China, the play has received unanimous praise from the audience since the first season was launched, and the second season was listed as a key literary and artistic boutique project of "Beijing Great Audiovisual". Dongpeng Special Drink also joined the second season as a business partner, and left a deep impression on the audience through the natural and ingenious combination with the plot.
Dongpeng Special Drink × the second season of "Hello Dear Passenger".
The second season of "Hello Dear Passenger" continues the light comedy style of the first season, showing the colorful aspects of modern urban life from the unique perspective of drivers and passengers, and at the same time directly hitting social hot topics in an exaggerated and humorous form to arouse emotional resonance among the audience. As a leader in the field of energy drinks, Dongpeng Special Drink's cooperation with the show can be said to complement each other. In the play, Dongpeng Special Drink naturally integrates with the travel scene through ingenious plot series and line design, and becomes a necessary energy partner for the characters to fight fatigue when traveling. While watching the plot, the audience inadvertently came into contact with Dongpeng special drink products, and this ingenious integration not only enhanced the brand exposure, but also deepened the scene association of "Dongpeng special drink is essential for driving".
The second season of Dongpeng Special Drink's cross-border cooperation with the hit micro-short drama "Hello Dear Passenger" not only shows the brand's keen market insight, but also seizes the vigorous development of the micro-short drama industry. According to the Research Report on the Development of Online Audiovisual in China (2024), among the types of users who often watch, micro-short dramas ranked third with 39.9% of users, of which 31.9% of users had paid for micro-short dramas. Through the cooperation with the high-profile literary and artistic boutique project "Dear Passengers", Dongpeng Special Drink deeply binds the brand concept with the travel and driving scene in the form of friendly entertainment, and continues to build a super brand mentality of "Drinking Dongpeng Special Drink when you are tired of driving" to maximize the marketing value.
Screenshot of the second season of "Hello Dear Passenger".
It is worth mentioning that the marketing innovation of Dongpeng Special Drink in the travel and driving scene does not stop there. Previously, during the Spring Festival, Dongpeng Special Drink launched a series of wonderful marketing activities around the theme of "driving home during the Spring Festival and preparing for Dongpeng". From the display of high-speed storm brands to the voice package reminder of AutoNavi map, and then to the launch of Focus Ladder Media, Dongpeng Special Drink closely links the brand with Spring Festival travel with its unique marketing strategy, expands brand exposure, and effectively enhances consumers' sense of identity and memory of "driving tired and sleepy, drink Dongpeng Special Drink".
Dongpeng Special Drink High-speed Storm Big Brand Display
From taking advantage of the Spring Festival to cross-border micro-short dramas, Dongpeng Special Drink has effectively consolidated its dominant position in the travel and driving scene with its keen market insight and continuous innovation practice, and established a close emotional connection with consumers.
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