On Mamba Day, a special day in honor of basketball legend Kobe Bryant, the sneaker market will also welcome the launch of a new pair of sneakers on April 13.
April 13, which has been marked as an important date by countless sneaker collectors, not only recalls Kobe's glorious NBA career, but also marks the first time in many years that Nike has fully publicized this day.
Looking back at April 13, 2016, Kobe Bryant's last game, his 60-point highlight performance drew a successful end to his journey on the court.
Nike created a feast for the world of basketball on this day with Kobe Bryant's limited-edition sneakers, personalized color matching services, and a limited number of apparel collections. After several years of arguing over contracts and copyrights, on April 13 of this year, Nike chose to go all out.
But in this high-profile sneaker press conference, Adidas unexpectedly announced that it would join the battle, a tactic that was surprising. The Crazy 98 brought by Adidas struck again with the original colorway, bringing back the memories of Kobe Bryant's "Lakers Journey" era in the NBA.
The young player who made a lasting impression in the days of Del Harris, the young guy with a blasted head, is back in sight with adidas Crazy 98.
The heart-watering vintage model goes on sale at 10 a.m. on April 13 and can be picked up for $150 by fans of the pump through the adidas website.
On more than one occasion, Adidas has launched haunting classics while replicating Kobe's deep ties to the brand. After several name changes and re-releases, Kobe's second signature sneaker has been searching for the best answer in the choice of name, and this kind of attempt has never stopped.
For younger fans, the sneaker may struggle to resonate, but for an audience over 35, it's undoubtedly a reminder of the good old days of the late 90s.
As Kobe Bryant has taught us, competition always brings out the best in it. Adidas will not give in easily, including in the area of sneakers, which are important to Kobe. This Mamba Day is not only a memory of a basketball superstar, but also a new chapter in the brand competition.