Source: Photo.com
On April 10, Blizzard and NetEase officially announced their "reunion" today, rushing to the top of the hot search!
According to the content of the cooperation, Blizzard Entertainment's "World of Warcraft" and other game works will return to the Chinese mainland market from this summer according to the updated game publishing agreement.
At the same time, NetEase's game community NetEase Dashen has opened reservations for "World of Warcraft". Before the deadline, more than 282,000 people have made appointments for "World of Warcraft" on NetEase Dashen.
On social platforms, under the topic of "Blizzard's return", players have a lot of discussions and insist on their own words. Some people are concerned about "do you still have the data of the account before the reopening of the service", but some people said: "Don't come back." Don't play. "I may take a look, but I won't continue to charge money to play." "
World of Warcraft is a large-scale co-op role-playing game and is an MMORPG role-playing game. It is understood that when the national server of "World of Warcraft" was suspended in January last year, the game progress archive service was officially launched. This service can properly seal the game progress, items and equipment, and good memories, and is called an "electronic urn" by many players, and the official points out that this is designed for the game's return to the national server.
With the official announcement of the reopening of the national server, Blizzard Entertainment and NetEase Game Publishing Team also released a letter to Blizzard national server gamers today. It mentioned that the two parties have signed a new agreement, but it still takes a short time to make technical preparations for the launch of the server, such as the need to rebuild a new server room and restore all kinds of data. Blizzard Entertainment and NetEase Games promise to ensure that players' account data is kept intact when the server restarts.
30% of mobile gaming users under the age of 24
From 2019 to 2022, the proportion of mobile game users under the age of 24 fluctuated and decreased, remaining at about 30%; The proportion of mobile game users aged 25-30 also shows a fluctuating downward trend, accounting for about 20%; The proportion of 31-35-year-old gaming users has stabilized at around 14%, while the mobile gaming user group of 36-40 has increased this year, accounting for around 7%. The number of mobile game users aged 30-40 increased from 14% in 2019 to 18% in 2022, while the number of mobile game users over 40 years old increased from 16% in 2019 to 18% in 2022.
In addition, among the newly launched mobile game users, male users accounted for 58.8% and female users accounted for 41.2%, which shows that male users still occupy the main position in the mobile games released in the past three years.
According to statistics, third-tier cities account for the highest proportion of users, reaching 23.5%; This was followed by second-tier cities and new first-tier cities, accounting for 18.8% and 16.6% respectively. First-tier cities had the lowest proportion of users, at 9.2%.
MMORPG/ARPG ranked first in terms of both volume and revenue ratio
In 2021, among the top 100 mobile game revenue products in China, role-playing (ARPG/MMORPG) games ranked first in terms of volume and revenue share, accounting for 25% and 20% respectively. MOBA games ranked second in terms of revenue share, reaching 15%, but the number of games accounted for only 3%, which shows that the average game consumption expenditure of MOBA game users is relatively high. Shooter games ranked third in terms of revenue share, at 14%, but the volume accounted for only 4%, which shows that the average game consumption expenditure of shooter game users is also higher. However, the proportion of card, chess, idle and elimination games is relatively low, and the number of these games accounts for a higher proportion than the proportion of revenue, which shows that players' consumption expenditure on these games is low.
The Prospective Industry Research Institute predicts that with the improvement of people's living standards and entertainment requirements, the development of high-quality and refined online games will still be the mainstream development trend in the future.
In addition, Zhang Shule, a senior game industry analyst, talked about NetEase Blizzard's "compound", predicting that in the future, NetEase will develop domestic and overseas markets with Microsoft Games through possible Blizzard IP mobile game research and development, and may form a strategic alliance with Microsoft Games (in multi-terminal interoperability (console, PC and mobile games) to jointly tackle technical problems and common global strategies.
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Analysis Report on Business Model Innovation and Investment Opportunities in China's Online Game Industry" by Qianzhan Industry Research Institute
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