With the gradual unfolding of the blueprint for Chinese-style modernization, how to build new quality productivity has become a "must-answer question" for Chinese enterprises, especially China's traditional manufacturing enterprises. On March 5, the important spirit of the Second Session of the 14th National People's Congress emphasized that it is necessary to firmly grasp the primary task of high-quality development and develop new quality productive forces according to local conditions.
Recently, Xinhuanet published an article "Interview with Lin Liangqi, CEO of NVC Lighting: Technological Innovation Reshapes the Lighting Industry and Brand Building Illuminates the Road to Enterprise Development", focusing on the issue of creating new quality productivity in the manufacturing industry, and praising NVC Lighting as a leading brand in the lighting industry.
The following is excerpted from the original article of Xinhuanet News:
With the increasingly fierce global competition in science and technology, new quality productivity is becoming a key force to promote scientific and technological innovation. Recently, in the lighting industry, a wave of technological innovation empowered by new quality productivity is quietly emerging, bringing unprecedented development opportunities to the entire industry.
New quality productivity, as an innovation-led, freeing from the traditional mode of economic growth of the productivity development path, is leading the lighting industry to a new height of development with its high-tech, high-efficiency, high-quality characteristics. The proposal of this concept not only meets the development needs of the new era, but also injects new vitality into scientific and technological innovation.
For the future of the lighting industry, Lin Liangqi is optimistic. He believes that the new quality productivity will become the core force to promote the development of the industry, "The new quality of productivity, emphasizing the combination of core technology and in-depth understanding of the user experience, resulting in more innovative and attractive lighting products." ”
"New quality productivity, just like the battery and electronic control technology of new energy vehicles, is the 'core technology' of the lighting industry." Lin Liangqi explained, "Only by mastering this core technology can we occupy a place in the global lighting market. ”
At the same time, insight and understanding of the user experience is crucial. Lin Liangqi said that for a long time, the lighting industry has accumulated a wealth of user data and usage habits, which provide a valuable reference for the design and innovation of lighting products. By combining the underlying technology with big data, lighting companies can more accurately meet user needs and improve product experience and satisfaction.
Looking forward to the future, the lighting industry will usher in more development opportunities and challenges. With the progress of science and technology and consumers' pursuit of quality life, lighting products will not only be limited to simple lighting functions, but also integrated into people's daily life and become an important element to improve the quality of life. "In the future, the innovation of the lighting industry will pay more attention to humanization, intelligence and environmental protection. By integrating advanced technology and in-depth understanding of user experience, we are confident that we can bring a better and more comfortable lighting environment to consumers." Lin Liangqi said.
The lighting industry is a perfect answer to the new quality productivity
On April 23, 2024, on the eve of China's Aerospace Day, NVC Lighting held a new product launch conference in Chengdu to launch a revolutionary initiative in the domestic lighting industry - "Associated adaptive light technology", with epoch-making new technology and new products, to find the way of new quality productivity in the lighting industry. It is also a solution to the problem of creating new quality productivity for other manufacturing industries.
In the transition period of new quality productivity, the traditional manufacturing industry is facing many "incurable diseases": large volume, many employees, large machinery, complex supply chain, serious industry involution and other factors, all of which affect the "difficulty of turning" in the manufacturing industry, especially for the lighting industry with complex industrial conditions.
Lin Liangqi said: "NVC Lighting needs to pass the test of 'price war', but also needs a 'value war' tempering - the new quality productivity of the lighting industry, focusing on reshaping the value of light, these seemingly simple words, but it is an extremely difficult process. ”
A beam of light, a scene, a blueprint, NVC lighting comprehensively reshapes the value of light
At this press conference, NVC Lighting released the associated light technology, which is a new understanding of the "value of light" of the leading brand in the lighting industry.
Lin Liangqi said: "With the starry sky above our heads and our feet on the ground, lighting technology plays an extremely important role in the earth under our feet, from the initial spark to the radiant city. Perhaps discovering the value of light from the height of the survival and development of human society should be the true meaning of this industry. ”
The value of light comes from the technological innovation of a beam of light.
The construction of new quality productivity is inseparable from technological innovation - NVC Lighting has invested a lot in R&D in the underlying design and basic technology, and focuses on the two key areas of intelligence and health, and strives to improve the intelligent and healthy level of lighting through technical means. At the beginning of 2023, NVC Lighting carried out the preparation and various research and development work of the China Aerospace Lighting Science and Technology Laboratory, combined with the relevant demonstrations of big data of nearly 100,000 user scenarios accumulated in the past, to create the first domestic and international leading associated natural light technology.
Not only that, NVC Lighting has abandoned the common problem of closed-door operation in the lighting industry in the past, and created a new route of "open innovation". In the research and development of the associated natural light technology, NVC Lighting invited Dai Qi, a professor, doctoral supervisor and health lighting expert from Fudan University, Yang Jun, head of the Electromechanical Products Division/Space Station Lighting Project of the 510 Institute of the Fifth Academy of China Aerospace Science and Technology Corporation (Lanzhou Institute of Space Technology and Physics), Zhang Zhiyong, a psychologist at Peking University, Wang Hongbo, vice president of NVC Lighting R&D, and many other experts to participate, and will continue to empower the subsequent iteration and upgrading of the technology.
"It is impossible for any company to have all the outstanding R&D talents in the industry, and the R&D method of making cars behind closed doors is destined to fail to keep up with the times, we must firmly focus on the underlying technology, adhere to long-termism, build a new ecosystem of open innovation, and unite industry experts, upstream and downstream suppliers, and cross-field experts to share results, build standards, and create solutions." Lin Liangqi emphasized.
The value of light comes from the user experience of a scene
In the new consumption era, product value is important, but scene value and user value are the "life and death line" of a brand.
In order to amplify the value of the scene associated with natural light, NVC Lighting also focused on the two core scenes of "hotel" and "home", and launched the "Chopin" 87 series and the health lighting solution of Xiaolei Yijia, bringing users a full range of human-factor lighting experience: restoring the healthy and comfortable light that people are just right in nature.
At the same time, in the business blueprint of NVC Lighting, the associated natural light has a wide range of application prospects. "Only meeting the core needs of users is the key, because it represents the trend and future of the market." Lin Liangqi said: "Looking to the future, our breakthrough in intelligent, personalized and environment-friendly lighting technology will become a model of new quality productivity in society. ”
It is reported that the associated light technology will be implanted in a number of health lighting solutions such as home lighting solutions, hotel lighting solutions, hospital lighting solutions, educational lighting solutions, and commercial lighting solutions in the future, becoming a national spectrum that benefits tens of millions of homes.
The value of light comes from the blueprint for the healthy development of an industry
As a leading brand in the industry, NVC Lighting has always regarded leading the development of the industry as its own responsibility, and looked at development issues from the height of the industry, the industry and even the country.
Last year, NVC Lighting officially announced the construction of a comprehensive ESG governance system, promising to improve the construction of ESG system by 2025, comprehensively cover and respond to international standards, and set a benchmark for ESG actions in the lighting industry.
Nowadays, the emergence of adaptive light technology provides a powerful engine for the realization of this blueprint, and the lighting industry can achieve ecological symbiosis, integration and co-development under the path of sustainable development through the thrust and gravity of a new generation of technology.
At the new product launch conference of NVC Lighting, NVC Lighting also joined hands with China Space Foundation and One Foundation to jointly launch NVC Lighting's "Light Picking Plan" public welfare activities and ID+C design competition, aiming to bring a lot of value to the industry, users and society through industry ecological collaboration, and practice NVC Lighting's industry leader responsibility.
The survival of a company is inseparable from the sustainable development of the industry in which it operates. As Lin Liangqi said at the press conference: "On this road of transformation from industrialization to ecology, the successful transformation of a company not only depends on its own changes, but also needs to drive changes in the industrial chain, partners and even the whole industry." ”
As we can see, the party's central media represented by Xinhuanet has paid great attention to and affirmed NVC Lighting, not only the innovation of "new technology", but also the "new quality productivity answer sheet" given by NVC Lighting.
NVC Lighting's underlying technology, latest products and related activities not only set up a technical and product benchmark in the lighting industry, but also demonstrate the responsibility and humanistic feelings of a leading brand, echoing the development direction of new quality productivity.
Under the leadership of NVC Lighting, the lighting industry has also found a brighter future and found a way to participate in the journey of Chinese-style modernization. We also hope that NVC Lighting and China's lighting industry will be able to realize the promises and expectations made by Lin Liangqi in the future: "We need to use technology as the core engine to drive corporate growth, lead the industry and promote the realization of social responsibility." ”
Source: Xianning Daily