Let's talk about this Xiaomi SU7. First of all, I have to say, I'm not the kind of keyboard warrior who has nothing to do, and I'll go online with this. But this SU7, oops I'll go, it's really heartbreaking.
Don't be in a hurry to say that this has just come out of the Tianma Circuit turmoil, just this appearance design, just like the car of the old Wang family next door, exactly the same! This is really incomprehensible, Xiaomi is such a good technology company, how can a design be like second-hand goods in a stall outside Chaoyangmen? Isn't this a clear way to tell us that this car is a knockoff?
Besides, this marketing has invested 120 million yuan, which is more generous than the local tyrants in the North Fourth Ring Road. But this marketing is a kind of "money-throwing marketing", which is like setting off firecrackers during the New Year, with a bang, smoke dispersed, and there was nothing left. Marketing is to market, but it also has to be a little technical, this colorful advertisement is out, consumers' eyes are bright, but what about this heart? We are all the masters who have eaten the IQ tax, who else can we deceive with this trick?
Now let's talk about this sudden "failure gate" - running well on the track, and suddenly the brakes don't work. It reminds me of the "acceleration gate" back then, which was also the first big one. If this thing really finds out that it is a problem with the car, then this SU7 will not become a "suicide 7"? It is better to ride a bicycle when driving out, at least the bicycle has no brakes, and I can still use the foot brake.
However, at this time, Xiaomi's side was silent, and the official attitude was colder than the three or nine days that the north wind blew. It stands to reason that when this kind of thing happens, we should stand up and speak out as soon as possible, and even if we are investigating, we must first appease the emotions of consumers and the market! No, if we don't say anything here, we will let all kinds of speculation and rumors fly all over the sky, how can this be a good thing?
To put it bluntly, Xiaomi SU7 car, not I said it, it really has to stand the test of the market and time. It's not that we can't get along with it, it's a car, it's a big matter related to the safety of human life. Whether a braking system is reliable or not is a technical issue, but also a matter of conscience. The things created by us Chinese have always paid attention to "stability, accuracy and ruthlessness", and the word "stability" should be put in the first place.
The brand of Xiaomi, which used to give us a good foundation on the mobile phone, entered the car industry this time, and we originally had great expectations. But this one is really surprising. I hope this is just an accident, I hope Xiaomi can learn the lesson of this time, and the next car can really have its own characteristics, its own technology, and its own conscience.
After all, building a car is not a mobile phone, it is a technical job, and it is a conscience job. Our consumers' eyes are bright, we want value for money, safety and security, not a big "Xiaomi" logo can be sent away.
So, I'm still the same old saying, I hope Xiaomi SU7 can eat a trench and grow wise. Not only SU7, but also all domestic cars, have to show real skills, don't know shouting marketing all day long, in the end, we consumers have to worry about whether this will become a point of no return.
Xiaomi, Xiaomi, we have a big deal here, it's time to take real action and give us an explanation. After all, the patience of our consumers is limited, our requirements for technology are strict, and the importance of life is paramount. Don't let us down, and don't let us worry. We'll see what happens next.