"Green silk" protects "white hair", and "Hou Lang" blesses fashion technology for the elderly

"It was great to take a shower in the comfort of your home. In Shenyang, Liaoning Province, Yang Dechun, an elderly man who has been bedridden for nearly 10 years with cerebral thrombosis, took a hot bath with the help of three young bathing assistants not long ago and felt refreshed. "This service is professional and meticulous, and it can also help the elderly cut their hair and nails, which not only keeps the elderly clean and hygienic, but also improves the quality of life of the elderly. Yang Dechun's daughter Yang Li said.

Not long ago, the General Office of the State Council issued the mainland's first special document to support the development of the silver economy, "Opinions on Developing the Silver Economy and Improving the Well-being of the Elderly", proposing to accelerate the development of the silver economy in scale, standardization, clustering and branding, and cultivate high-tech products and high-quality service models. Driven by government support and market demand, more and more young people have entered the pension industry, and various innovative models have made pension services more fashionable and smarter.

The silver economy is heating up

Young people are chasing their dreams in the pension market

In an old community in Sujiatun District, Shenyang City, 63-year-old Wang Yingqiu was once troubled by the trivial matter of getting out of bed because she suffered from a herniated lumbar disc and lived alone. Later, according to Aunt Wang's actual situation, the community replaced the bed with an age-appropriate nursing bed in the renovation for the elderly. "Pull the lift lever and the bed will adjust the angle to help me get up. "This has made a big difference in my life." In a home of more than 40 square meters, from the bedroom to the bathroom and living room, every detail has been adapted to her needs.

Young bathing assistants from Shenyang Chengluo Charity Development Service Center come to help the elderly bathe

The designer who completed the renovation of Wang Yingqiu's house is named Sun Tong, who was born in 1992. "Age-appropriate renovation is not only about decoration, I think it should also reflect the taste of home and love. Sun Tong told Banyuetan reporters that before she engaged in the elderly care service industry, she used to be a kindergarten teacher. In her opinion, there are many similarities between taking care of the elderly and taking care of children, "Being able to pass on care to grandparents is the reason why I chose this job."

Chen Gang, director of the Yingkou Elderly Care Service Center, introduced that during the Spring Festival this year, all 135 staff members of the Yingkou Elderly Service Center accompanied 382 elderly people on duty to celebrate Chinese New Year's Eve, and about 100 staff were on duty every day during the Spring Festival, most of whom were post-90s and post-00s.

This elderly care service center advocates the concept of fashionable and happy elderly care, and has opened a calligraphy and painting room, a chess and card room, a book reading room, a fitness activity room, etc., and has also carefully built a shared piano room and a shared oxygen bar. Chen Gang shared the video of the life of the elderly that he shoots every day on the short video platform, and netizens across the country have praised and commented. Chen Gang said: "During the filming process, the vitality of the young staff also infected and drove the elderly, making them move, beautiful, and have a stronger desire to express. ”

"This year is my third year of work, and every time the old people see me, they call me 'granddaughter' and 'little fat girl', and I feel very relieved and happy to see them happy. Sun Yuxin, a 23-year-old caregiver at the Yingkou Elderly Care Service Center, said with a smile.

Elderly care services can also be fashionable and intelligent

Driven by the "back waves", the pension industry has not only become more fashionable and happy, but also has more technology blessings. On the big screen of Yingkou City's smart pension information platform, the operating subsidy supervision data, face inspection cycle data, service data and other information of 164 pension institutions in the city are clear at a glance. The hotline and mobile phone software opened by the platform also have the function of "ordering meals" to help the elderly, and the elderly and their children can place orders for bathing and meal assistance with one click.

The average age of the workers who build and operate this smart pension platform is about 30 years old, and after graduating from information management, aviation logistics and other majors, they have taken a fancy to and devoted themselves to the "blue ocean" of the pension service industry.

Under the organization and call of the government, all localities have actively promoted the construction of the "15-minute pension service circle" and continued to increase the supply of pension services. This also provides a broad stage for young people to devote themselves to the pension industry.

Grandpa Dang, who lives in Jianye District, Nanjing, Jiangsu Province, suffers from semi-disability and mild cognitive impairment, and is a customer of Jiangsu Ruizhi Kangjian Elderly Industry Group's "One Party Home Care" project. Wang Hongbing, chairman of Ruizhi Health, introduced that the service objects of "Yifang Home Care" are mainly the elderly who live alone, are disabled and demented, and have undergone postoperative rehabilitation.

Located in Nanming District, Guiyang City, Guizhou Province, the "Xingfuli Changzhao Home" (referred to as "Xingfuli") is a public construction and people's elderly care project in Guiyang City to explore the model of "group enterprise + district and county" and introduce business entities to participate in the joint construction. Based on the senior apartment, the "Happiness Lane" integrates community home services, medical care and health care, and currently has 144 elderly people living here.

Zhang Taoyun, who is in her 90s, lives here. "We are cared for three meals a day, we carry out activities on weekdays, and we are taken care of by professional young people, and the quality of life is also guaranteed. Talking about life in "happiness", she said happily.

Multi-party efforts to support the "happy old age"

The 2022 Statistical Communiqué on the Development of Civil Affairs released by the Ministry of Civil Affairs predicts that by 2035, the proportion of people aged 60 and above in mainland China will exceed 30% of the country's total population. A research report by Fudan University's Institute on Aging predicts that by 2035, the scale of the silver economy will reach about 30 trillion yuan, accounting for about 10% of GDP.

With the increasing diversification of elderly care services, the demand for talents is more vigorous. According to the China Civil Affairs Statistical Yearbook from 2019 to 2022, the number of employees aged 35 and below in elderly care institutions in mainland China is on the rise. In order to attract more talents to enter the pension industry and enhance job stickiness, various localities have launched bonus policies such as subsidies and settlement. For example, Beijing provides post incentive allowances for elderly care workers who have obtained relevant qualifications or grade certificates; Liaoning and Shanxi will give a one-time entry reward of 30,000 yuan to 60,000 yuan to relevant practitioners.

At present, all provinces in the mainland have issued a list of basic pension services, and the pension service system is becoming more and more perfect. "There are elderly people in every family, everyone will get old, and the current needs of the elderly will be the future needs of young people. Liu Ming, director of the Social Development Department of the National Development and Reform Commission, said.

Dang Junwu, deputy director of the China Research Center on Aging, believes that the development of the silver economy can not only solve the problems faced by the elderly today, but also provide more entrepreneurial and employment opportunities for young people, and at the same time provide security for their future pension.

Original title: "Young people chase their dreams of silver-haired economy and protect your "silver-haired" with my "green silk"

Half Moon Talk Reporter: Sun Renbin, Wang Ying, Luo Fei, He Leijing, Yang Dingmiao, Cui Shihao

Editor: Li Jianfa

*This article is the content of the 4th issue of "Half Moon Talks" in 2024