On April 8, Dongfang Selection launched the highly anticipated "Hour Delivery" service.
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With the enthusiastic launch of the streamers, this move should have been a commercial feat, however, the reaction of the capital market was unexpectedly crazy.
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All of a sudden, questions arose, and netizens expressed their opinions and feelings on major platforms.
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Some netizens said that Dongfang Selection's move not only violated the laws of business, but also turned light assets into heavy assets, which is inevitably embarrassing.
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On the other hand, there are also those who believe that the company's investment in this initiative is far greater than the results, and it may damage its good reputation.
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Some netizens pointed out that nowadays, the "hourly delivery" service has become quite common, and Dongfang Selection has no obvious advantages in this regard, but may further disperse resources.
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Some have even questioned whether the move will affect the company's original cultural live content, resulting in image damage.
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In the business world, innovation is everywhere. However, innovation does not mean blindly following the trend, nor does it mean deviating from the original positioning and core competitiveness of the enterprise.
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Dongfang's "hourly delivery" service may be in pursuit of faster service timeliness.
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However, in the process of implementation, whether the coordination with the company's original cultural live broadcast content was taken into account.
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And whether it really has an advantage to compete with competitors, these are all questions that need to be deeply considered.
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It can be seen from the remarks of netizens that their worries and doubts about Dongfang Selection are not unreasonable. As loyal consumers and followers, they want to see companies make breakthroughs in niche areas, rather than blindly following the trend. Their protection of the company's original image is also out of love and concern for the brand.
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Dongfang Selection launched the "Hour Delivery" service, which caused uneasiness in the capital market and heated discussions among netizens.
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On the road of business innovation, companies should think more prudently and rationally, not only to pursue speed, but also to pay attention to the protection of quality and core competitiveness. Only in this way can we be invincible in the fierce market competition.
What do you think about this, please share your opinion, thank you!