When Big Data Meets Movies: Interpreting the Sense of Fragmentation in "The World of Grass and Trees".
In today's era of digital information, film promotion is increasingly relying on big data pushes, but it also brings an embarrassment: there is a mismatch between what audiences expect and what they actually see. Push messages often exaggerate the characteristics of the film when hyping it, but in fact, the content of the movie may not fully meet the audience's expectations, and this kind of "wrong goods" situation often occurs.
Hayao Miyazaki's new film "What kind of life do you want to live" was promoted as a wonderful adventure in another world, but the protagonist has not yet stepped into another world after the first 40 minutes of the film, which makes some viewers lose patience. Similarly, "The World of Grass and Trees" was also affected by the push message and was shaped into a "pyramid scheme version of "All or Nothing", but the actual MLM content in the film only occupied a short 1 hour, which was far from the audience's expectations.
Although the overall reputation of "The World of Grass and Trees" is not bad, it has caused some extremely bad reviews, including "narrative breakage", "theme shift", "too literary", "incomprehensible", etc. However, director Gu Xiaogang has his own unique interpretation of these criticisms.
The film is divided into three acts, each with a different narrative style and audiovisual presentation. This sense of disconnection is not accidental, but deliberately created by the director to echo the film's theme and the inner changes of the characters.
From a character point of view, "The World of Grass and Trees" is more like a movie that puts people first than genre-first. Through the exploration of the characters' hearts, the film presents their psychological changes and growth in the face of choices, triggering the audience's deep thinking about self and the meaning of life.
Therefore, when we look at the film, we should let go of the expectations given by the big data push information, and understand the intention and theme of the film from the director's perspective. "The World of Grass and Trees" is not only a movie, but also a profound exploration of human nature and a reflection on the meaning of life.
In this era of rapid changes in the entertainment industry, we need more directors with unique perspectives and in-depth thinking ability to present us with more connotative film and television works. And the audience should also be more open-minded to feel the emotions and thoughts that the film wants to convey, rather than being confused by the superficial form.
The application of big data in film promotion has undoubtedly brought new opportunities for the promotion of films, but at the same time, it is also necessary to pay attention to avoid hype and exaggerated publicity, so as not to make the audience have unnecessary expectations. Film is not only an art, but also a medium to convey emotions and thoughts, and I hope that in the future development, we can see more works with depth and connotation, bringing more opportunities for the audience to think and perceive.
Here are the comments from netizens:
Netizen 1: Big data said that it was a good adventure in another world, but it turned out that the protagonist fell asleep before he took the risk.
Netizen 2: "The World of Grass and Trees" is a literary film? I feel like my brain is being "pyramid scheme" after watching it!
Netizen 3: I just want to know, why are the protagonist's father's roles more exciting than the protagonist?
What are your thoughts on this?