On April 6, some netizens broke the news that the Dongfang Selection live broadcast room had received a new instruction, requiring all anchors to spend 80% of their time talking about content and 20% of their time talking about products during live broadcasts.
Some netizens suddenly realized, no wonder that the Oriental selection anchors have now picked up the small blackboard and started teaching. Some netizens said that now Zhiyu is talking about architecture, Tang Tang is talking about ancient poetry, and the scriptures are talking about English, as if he has returned to the past classroom.
Going around and around, trying it out, and then returning to culture and content. Once upon a time, Dong Yuhui became popular on the Internet because he spoke English, history, philosophy, and geography. Everyone also called Dongfang Selection a live broadcast room with culture and content, and laughed that this was a dimensionality reduction blow to the live broadcast room linked to 321.
But the development of things is always unexpected, originally as a live broadcast room with culture and content, each anchor is also versatile, further expanding the breadth of culture and content. However, some people think that talking about culture and content affects the sale of goods, and even reduces the efficiency of selling goods, so all the anchors began to concentrate on talking about products and selling goods again. I didn't even want to do interviews for a while, after all, it did affect the sale of goods.
Even, at that time, there were many people on the Internet who ridiculed Dong Yuhui's cultural live broadcast. said that Dong Yuhui talked about culture because he didn't know how to talk about products. He also said that the purpose of live broadcast is to bring goods, not to talk about culture.
Time has passed, and with Dong Yuhui leaving Dongfang Selection, he founded Walking with Hui. He did 10 interviews with Hui in a row, and the social response was very good, and Dong Yuhui's overtime after the interview did not affect the performance of bringing goods.
Looking at the live broadcast room of Oriental Selection, there are more than 30 million fans, but the number of online users has repeatedly hit new lows, even exceeding 4,000 at one time, and there are no more 100,000 more. The reason for this phenomenon is mainly that the ability of Dongfang to select the live broadcast room to attract new fans is too weak. Most of the previous fans and online numbers were brought by Dong Yuhui, and with Dong Yuhui's departure, these people have come to walk with Hui. And Dongfang Selection's more live broadcast slots are focused on selling goods, and it is difficult to attract new fans. After all, there are too many live broadcast rooms that simply sell goods.
In particular, Oriental Selection Fujian Bank has made Oriental Selection understand the gap between simple selling goods and cultural live broadcast. The anchor can't memorize poems, let alone read words, and can only say "really beautiful" when he sees beautiful scenery, and then there is no follow-up. I think that from that time on, Lao Yu may have made up his mind to resume cultural live broadcasting, right?
Looking back on the past, Dongfang Selection gave up its cultural and content advantages to sell goods, and after this period of live broadcast, perhaps Dongfang Selection finally understood that live broadcast without culture and content seems to have no soul. Now, Dongfang Selection has picked up the culture and content that he once gave up, and the small blackboard has also been used again in the live broadcast room.
In the past, it was mainly about products, and each anchor was not much different. Now let's talk about content, each anchor has its own advantages, how to give full play to the advantages of anchors to attract new traffic, and put it in front of all anchors in Dongfang Selection again.
I hope that this change is not an impulse of Dongfang Selection. I also hope that this time the change will make Dongfang Selection something fruitful.
Change means new development and opportunities, can Oriental Selection get its wish?