Although there is a three-day holiday on the Qingming Festival, it is obviously not enough to see compared to the May Day Golden Week. Therefore, those heavyweight domestic blockbusters are aiming at the May 1st file, and the Qingming file has become the world of Japanese movies. Hayao Miyazaki's new work and that "Godzilla vs. Kong 2" really earned enough eyeballs.
In particular, Hayao Miyazaki's film soared to 179 million at the box office on the second day of its release in the mainland, accounting for 30.5 percent of the scheduled films, and the box office accounted for almost 50 percent! The cumulative box office also easily exceeded 278 million, which is rare in imported movies.
This movie, in fact, will be released overseas in 2023, and the global box office will be almost $150 million at that time. Among them, the Japanese audience contributed 60.71 million US dollars, and the North American market also won 46.5 million US dollars.
Looking at this momentum, the final box office of the film in the mainland is expected to break through the 700 million mark, which is more than 100 million dollars when converted into US dollars! This is good, the mainland market may become the film's largest box office, and it will be much more profitable than its home market in Japan.
The film "Godzilla vs. Kong 2" is also quite shocking.
The single-day box office broke 97.65 million, and it was only 7 days after its release, and the cumulative box office exceeded 507 million, easily winning the box office champion of mainland imported films in 2024.
It's interesting to say, Godzilla, Japan's super IP, really shines in our Qingming schedule.
On the domestic film side, it is quite miserable.
The daily box office of "The World of Grass and Trees", which everyone was looking forward to before, fell to 19.27 million, and the cumulative box office in the two days of release was only more than 30 million.
The star-studded "Yellow Sparrow Behind" has a daily box office of only 17.2 million, and the two-day box office is less than 28 million.
What's even more laughable is that the daily box office is only 452 yuan, and the cumulative box office is less than 430,000, which is too bleak!
However, the most disappointing thing has to be "The Villain" directed and acted by Bao Bell.
It stands to reason that in the prime time of the mainland, comedies have always been very advantageous. Like Shen Teng and Jia Ling, their comedies, no matter what kind of big productions they face, they can always fight to the death. Therefore, this "Big Villain" invited so many comedy stars and Internet celebrities, and before the release, everyone thought that it would be the strongest opponent of "What kind of life do you want to live".
As soon as the movie was released, it hit the streets!
By 22 o'clock on April 4th, the box office on the first day was only a little more than 8 million, with 7% of the film schedule and 2.2% of the box office, and the attendance rate was at the bottom of the new films in the same period.
What's going on?
Actually, I don't think the quality problem of "The Great Villain" is the main thing.
In this movie, there are many actors with good audience popularity such as Wei Xiang, Jia Bing, Yin Zheng, Wang Xun, Chang Yuan, and articles, as well as big Internet celebrities like Zhang Baiqiao.
It stands to reason that even if the quality of the movie is not very good, it will not affect the box office on the first day too much.
After all, on the first day of release, most of the audience went for these actors.
So what's the problem?
In my opinion, the problem lies with Bao Bell, the director and actor!
In the past few years, the reputation of Bao Bell's movies has been too bad.
As soon as the audience saw Bao Bell, they naturally thought of bad movies.
This "Big Villain", from the title to the plot, gives people a strong sense of copycat.
Back then, in 2019, Bao Bell starred in "Big Man", which was based on the classic Korean movie "Veteran". Although the reputation of the movie is average, the box office is not bad, and Bao Bell has also started the road of remaking the movie.
This time, "The Big Villain" is obviously imitating "The Big Man". Although the film producer did not say that this is a remake, the plot is completely based on the 2022 French movie "Who is a Superhero". Either the movie was remade by buying the copyright, or it was simply and rudely plagiarized from the copycat. Whatever the case may be, the audience won't want to pay for it!
Bao Bell has eaten too many dividends from remakes in recent years. This time, the production cost of "The Great Villain" exceeded 100 million, and Bao Bell, the director and actor, must have received the highest salary.