After the Xiaomi SU7 was launched, the test drive experience of the new car also began. Due to the popularity, many Xiaomi car stores have full test drive appointments.
These days, there is an endless stream of people visiting offline stores and booking test drives. Unexpectedly, in just 5 days, the seats of some test cars have been obviously worn out such as slurry, bulging, and peeling.
A netizen in Hangzhou posted a picture showing that the gray seat of a local Xiaomi SU7 test drive has been blackened, looking greasy and shiny, and there is "pulp".
In addition, a netizen in Guangdong also posted a picture, saying that the Nappa leather seats of the Xiaomi SU7 he test-drove even peeled.
A Xiaomi car store in Shanghai said that the car's carrying capacity is too large, and the Max version of the seat uses pure natural materials, and the degree of wear resistance is not as high as that of synthetic leather.
The store also said that about five to six thousand people try out the show cars every day, which is far beyond the wear and tear of normal households.
Xiaomi Auto officials also quickly responded to the defacement of the SU7 test drive seat exposed on the Internet.
Xiaomi Auto official said that it is not yet possible to confirm whether there are hard objects scratching the seat leather or improper treatment of the surface damage during such a high-intensity and high-frequency test ride.
In addition to the seat "slurry", there are other problems reported by car owners. On April 2, the Douyin blogger "Sister Yun", whose IP address is located in Fujian, posted a video, saying that the vehicle had an obvious abnormal noise when testing the Xiaomi SU7, and when she got out of the car to check, she found that the positions of the four tires were dripping. Some netizens questioned that there was a leak in the Xiaomi SU7 test drive.
Wang Hua, general manager of the public relations department of Xiaomi Group, responded that yesterday (April 1) at about 11:30 a.m., the store clerk in Xiamen stopped after a sudden abnormal noise on the way to take customers for a test drive, and found that the vehicle was in stable condition and the chassis was not abnormal, so he drove the car back to the store normally;
Veteran drivers who are proficient in car repair said that the intrusion of stones into the brake disc is a regular problem with a certain probability. If the stuck stones are smaller, you can continue to drive, and the brake disc can throw the small stones out of the car by centrifugal force during the rotation process, which has little impact on the vehicle. If the stuck stone is large, it will scrape the brake disc out of the pothole, and there will be various abnormal noises, and in serious cases, it may also damage the brake cylinder and brake master cylinder.
In response to the water traces around the body, Xiaomi's official response is that due to the recent rain in Xiamen, the vehicle has driven through the waterlogged area, and there are water traces on the body after parking, which is a normal phenomenon. After testing, there is no leakage in the whole vehicle, no leakage point is seen, the liquid level of the kettle is normal, and there is no relevant liquid level alarm fault lamp.
After the Xiaomi car went on sale, the data of several Dading posters can be said to be "envious of everyone", and some people even said that Lei Jun completed the task of a year in only a few days.
At the delivery ceremony of the first batch of car owners on April 3, Lei Jun revealed that more than 100,000 people have been ordered, and the number of locked orders has exceeded 40,000.
However, it is reported that the SU7 has also reached a 40% unsubscribe rate, and at the same time, its lead time has been further extended. Other car companies have also been moving recently, adjusting their sales strategies and joining the camp of price cuts.
Some netizens feel that this seems to be a word game played by Lei Jun, which is more like a means used to highlight the phenomenon of Xiaomi SU7 being robbed madly. Huawei engages in self-development, and Xiaomi plays with words.
A number of market leaders of new car companies said that because the concept of "Dading" of Xiaomi Auto is different from the traditional "Dading" of the automotive industry, the conversion rate of 40% is roughly the same as that of the industry.
Behind Xiaomi's hot sales, various controversies have also begun to surface: the delivery cycle is too long, the deposit cannot be returned, and the "Dading" data is misleading.
While the popularity is booming, order delivery has become the biggest problem for Xiaomi Auto. Many customers are not satisfied with the pick-up time, which has become one of the key reasons preventing them from placing orders.
At present, the production capacity of Xiaomi cars in March is about 3,000 units, and the production capacity climbed to 5,000 taels in April, and the monthly output will eventually be maintained at the level of 6,000 this year.
It is reported that the delivery cycle of Xiaomi SU7 standard version is 18~20 weeks after locking orders, the Pro version is expected to be delivered in 18~21 weeks, and the Max version is expected to be delivered in 27~30 weeks.
Many consumers complained: "I knew I would have to wait for such a long time, so I didn't buy it, and my patience was almost exhausted." ”
A few more words
Tesla, NIO and Xpeng, all of which are new cars, have been in a severe production dilemma, and everything seems to be ready, but there are various problems in the production process, resulting in extremely low car production.
It is reported that due to the continuous growth of orders, Xiaomi Auto has asked suppliers to increase supply to ensure that the production capacity of the car factory is quickly increased to 10,000 units per month.
Some supply chain people told the media that the main problem of Xiaomi Auto is the production capacity of assembly and spraying in its own factory, and it may be difficult to make substantial changes within half a year.