In recent years, a number of enterprises in the Gaoping area, aiming at the domestic demand market, have actively adjusted their marketing strategies, and opened up new development opportunities through online and offline efforts.
On the morning of April 2, in the production workshop of Nanchong Fuanna Household Products Co., Ltd., located in Gaoping District, I saw a fully automatic and mechanized efficient assembly line processing products, and the workers had an orderly division of labor and cooperated with each other to complete the process.
It is reported that Fuanna has settled in Gaoping for more than 10 years, and in 2020, it began to transform the "track" and successively completed intelligent upgrading.
"In the first quarter of this year, the company's sales performance was very good, and our newly designed patterns and styles were favored by consumers as soon as they were listed, and the output value of 240 million yuan was achieved in the first quarter, winning the first quarter of the 'good start'. Qi Aiqiang, director of the office of Nanchong Fuanna Household Products Co., Ltd., said that now the company's more than 1,000 employees are making every effort to produce summer and autumn products.
"This product uses Xinjiang cotton, and the quality is very good...... In the company's live broadcast room, the reporter saw that a female anchor was showing a set of bedding in front of the camera.
According to Qi Aiqiang, since the beginning of this year, the company's e-commerce sales have shown a rapid growth trend, and the company's high-end products have been sold on Taobao, Jingdong, Tmall, Vipshop and other e-commerce platforms, with online sales reaching 19.57 million yuan in the first quarter, a year-on-year increase of 22%.
"Next, our company will also innovate the styles and patterns of goods, continuously improve sales services, and make efforts online and offline at the same time to sprint to the established goals. Qi Aiqiang said.
According to reports, from 2022 to 2023, the company has launched nearly 500 new flower products, and through the upgrading of equipment, it has realized the automation of pattern setting and the electronic automation of stitching, the production efficiency has increased by 24%, and the annual output value exceeded 1.1 billion yuan last year.
All-media reporter Ma Shijie