In recent years, the city has adhered to the public welfare attribute of funeral services, making funeral treatment more convenient and more affordable. Today is the Qingming Festival, what are the innovations in the services launched by the city's funeral service agencies compared with previous years?
Behind him are rows of tombstones, and in front of them are surviving relatives. Drinking a cup of coffee in such an atmosphere may sound a bit of a sense of dissonance, but for Ms. Li, who has just finished sweeping the festival for her father and younger brother, it is particularly reassuring.
Ms. Li: Because we have been able to see each other for a long time, so we came and sat down for a while, and now we sit down and chat, and we feel that our deceased relatives are also chatting with us. We also talked to them about how they felt after they came here and saw how they changed this year. This place is indeed changing every year, becoming more and more human. Because the old mother is still alive, the 90-year-old mother used to come with us every year, and this year her health is not very good, we don't let her come, so a few brothers and sisters come to have a look. Talk to the deceased and ask them to bless the elderly to stay with us for a few more years.
Rest area at Futian Cemetery/Photo by reporters
Not far from this rest area in Futian Cemetery, Shijingshan District, there is the public information on the price and service of the city's major funeral parlors, as well as the city's deceased residents' sea burial, natural burial and other ecological burial subsidy policies. Liu Zhen, a staff member of Futian Cemetery of Beijing Babaoshan Etiquette Co., Ltd., said:
Liu Zhen: This year, we also carried out a display and publicity for the city's funeral service agencies, and all the services included in all packages ranging from 1280 yuan ~ 15,000 yuan were displayed to the family, which is also to let the family understand the consumption. Now the policy of benefiting the people is the "zero million" project. The second is the ecological burial subsidy, and now the state is also vigorously advocating green burial, the ashes are like natural burial, sea burial, that is, each ash is also allocated by the government to provide services 4,000 yuan for these activities. If the family chooses ecological burial, they can also enjoy 6 free funeral services, including body transportation, body refrigeration, body plastic surgery, body farewell, body cremation and ashes storage services.
The staff introduces the relevant services to the citizens / the reporter shoots
The tombstone lettering of the past has also been upgraded. In the exhibition area of the cemetery, Master Wei Bingyi is showing the tombstone shadow carving, gold leaf and other techniques to the citizens.
Wei Bingyi: I help the family to paste gold leaf, and it lasts for a long time, 8 or 9 years.
Reporter: What is longer than what lasts long?
Wei Bingyi: It lasted longer than the black paint used in the past.
Master Wei demonstrates the technique of pasting gold foil / photographed by reporters
During the Qingming Festival this year, Futian Cemetery arranged 108 service support personnel, designated more than 500 parking spaces, and provided 15 services for family members free of charge, including sacrificial sweeps and tomb sweeping tools. Liu Yongping, deputy manager of Futian Cemetery of Beijing Babaoshan Etiquette Co., Ltd., said:
Liu Yongping: You see that the original free service items are not so rich, and they are also innovating every year to make it more convenient for the families of the memorial sweepers. This free service for the benefit of the people has the lacquer, pen, bucket, and brush that we have provided in previous years. There is also a free lounge area with tea, coffee, beverages, emergency medicines. This year, we also have a free delivery service, and family members can make an appointment online or by phone.
Citizens are writing prayer cards/reporters taking photos
In recent years, Beijing has adhered to the public welfare attribute of funeral services, and strictly implemented the "zero million" funeral policy of scattering ashes at zero cost, 100 yuan urns, 1,000 yuan funeral services and 10,000 yuan ashes placement, so as to make funeral treatment more convenient and more affordable. The relevant policy documents successively issued by the city also provide a number of funeral services such as transportation and refrigeration of the deceased's remains free of charge for those who choose to scatter ashes and bury them naturally. In the view of Bao Yuan, editor-in-chief of the global funeral network and an expert in the funeral industry, under the guidance of policies and the change of citizens' concepts, funeral and funeral services are presenting a new form, and funeral institutions should further optimize their services to allow relatives to get a better experience.
Bao Yuan: The service of the cemetery cemetery used to pay attention to the maintenance of the cemetery, and now the maintenance of the cemetery pays equal attention to the humanized service of the customer, adding many services that are very popular with customers, and the layout and construction of the cemetery is no longer a single necessity for the burial of the deceased and the design of the tomb, but also adds many places with cultural inheritance functions such as museums and memorial gardens. The cemetery is not only a burial place for the dead, but also a platform for the cultural inheritance of the dead and the living. Many people have come out of the influence of traditional sacrificial concepts and have begun to accept the concept of modern funeral. For example, there are fewer and fewer offerings on burning paper, and they are all flowers to sacrifice to the ancestors, and to educate future generations through remembrance. In addition, due to the advancement of science and technology, more and more family members choose new sacrifice methods such as online memorial service or valet sacrifice, and choose a variety of energy-saving ecological burials such as sea burial, flower burial, and tree burial. As a cemetery manager and service provider, you should be prepared, arrange the time period of sacrifice and sweeping in a timely and scientific manner, avoid large-scale blockage during the peak period of sacrifice and sweeping, and give customers a safe, comfortable and warm sacrifice environment.
Editor: Chen Changsong
Editor-in-Chief: Zhu Laisheng