Apple's ruthless move directly hit the nail household, and the iPhone15 is as low as the "freezing price", 48 million + 12 million
There are still many nail households for Apple's iPhone, and even in 2024, there are still many people using old models such as iPhone6s and iPhone8P, of course, if they are using iPhone11 or newer mobile phones, it may be better. But for Apple, these people holding old iPhones belong to the stock user group, and they need to be further stimulated to change to new phones. Therefore, it is not difficult to understand the price reduction of all iPhone 15 models, especially the iPhone 15, a standard version of the model, which directly fell to the "freezing price", which makes some users excited.
For Apple's "ruthless moves", although it has also caused some pressure on opponents, and even reflects the competitive situation in the mobile phone market, it is indeed a direct approach to the heart in the eyes of iPhone nail users who have not yet changed to a new machine. Take the iPhone 15 as an example, in essence, there is nothing to find fault with the hardware configuration of this mobile phone, Apple A16 Bionic chip with 6GB running memory, it can be said with certainty that this is the confidence of the iPhone 15 that distinguishes it from Android phones.
In real life, the reason why many people have a preference for Apple mobile phones is actually inseparable from the credit of Apple's A-series chips and iOS system, even if there are always netizens on the Internet who complain that the innovation of iPhone is not very strong, and most of the time it loses to price. In other words, it may be said that the changes of the iPhone 15 are decent, and it is assumed that once this phone falls to the new low price, it will be a different attitude, so that it can be said that the iPhone 15 with a falling price is really fragrant.
Of course, there is no right or wrong in everyone's evaluation and cognition in this area, it is nothing more than that there are great differences in the judgment criteria in different scenarios. However, it is really measured in combination with the parameters of the iPhone 15, in addition to the above-mentioned chip and running memory, in fact, the rear image of the iPhone 15 is the place where I think the biggest change, the main camera is 48 million pixels, supporting 24 million and 48 million pixels of ultra-high-resolution photos, if compared from the perspective of the old model, it is definitely more real than the 12 million pixel dual camera system. More importantly, the improved shooting effect also means that the experience is enhanced.
Therefore, according to the configuration parameters of the iPhone 15 and the current price analysis, I have to say that Apple's approach has completely hit the iPhone nail household, and it can even be said that it is a strategy to stimulate the nail household to change to a new machine.
On the one hand, the iPhone 15 is still Apple's latest model for the time being, and the market appeal is still there. On the other hand, users like the handheld iPhone 6s and iPhone 8P have indeed reached the point of changing to a new phone. Now the iPhone 15 has fallen to the affordable price segment, which can be described as "the right time, the right place".
In addition, changing to a new machine is not as simple as going to the vegetable market to buy vegetables, and it does take some time to think about it and even choose it. However, according to the subjective opinion, the iPhone 15 is also a model suitable for most consumers among so many Apple mobile phones. Ladies and gentlemen, what do you think about this?