With the establishment of the General Product Safety Regulation (GPSR) as the new standard, the compliance framework in the European market is about to change. GPSR will be mandatory on December 13, 2024, and it will replace the original General Product Safety Directive. All types of non-food consumer goods sold in the EU and Northern Ireland must meet the requirements of the Regulation.
This new regulation has a broad impact on sellers operating on European platforms: products that do not meet the GPSR requirements will be at risk of being removed by Amazon once the regulations go into effect. This is an urgent warning for sellers and a critical time to prepare for compliance.
What is the General Product Safety Regulation?
The General Product Safety Regulation (GPSR) builds on the provisions of the Market Surveillance Regulations and other existing EU directives and regulations, and will replace the General Product Safety Directive and will be required to meet the requirements of the Regulation for most non-food consumer goods sold in the EU and Northern Ireland.
Now Little Jude will explain how sellers can deal with GPSR from four contents, and the table of contents is as follows:
1. Regulatory requirements for GPSR
2. How to complete compliance
The first step is to register your non-food products with an EU Responsible Person
Step 2: Redesign your product labels if needed
The third step is to upload the regulatory requirements to Seller Central in a timely manner
3. Frequently Asked Questions
1. Will Amazon be able to provide a list of products affected by GPSR France?
2. Does GPSR work in the United Kingdom (UK)?
3. Whether Amazon will provide an official solution
Fourth, I have questions, who should I turn to
1. Regulatory requirements for GPSR
The requirements are divided into general requirements, labelling requirements, EU responsible persons, product safety and warning information, manufacturers, and website display requirements, and the details corresponding to each category are different:
General Requirements:
(1) Ensure that all products you sell in the EU and Northern Ireland comply with the GPSR, as well as applicable labelling and traceability requirements where available.
and (2) the designation of an EU responsible person for these goods.
Labeling requirements
Product labels should include:
(1) a label of the contact information (name, telephone, postal address, email address/URL) of the person in charge of the EU;
and (2) the postal and electronic addresses (e-mail/URL) of the manufacturer and importer, as applicable, and the postal address or e-mail address/URL of the single point of contact with whom they can be contacted, if different from the above address.
(3) Warnings and safety information (in the language of the country of sale)
(4) Labels of type, lot or serial number or other elements in order to identify the product.
Head of the European Union
Display the name and contact details of the person responsible, including postal address and email address (email/URL), in the online listing.
Product Safety and Warning Information
In addition to labelling and marking information that meets applicable EU product safety and compliance laws, online listings should also display warnings and safety information, and ensure that they are in the language of the country of sale.
manufacturer
Display the manufacturer's name and contact details, including postal address and email address (email/URL), in the online listing.
Website display requirements
(1) Upload and display documents or images (in the language of the country of sale) that contain product warnings and safety information.
(2) Upload and display the name and contact information of the person in charge and the manufacturer of each product. (Amazon will notify you when the upload channel is open)
2. How to complete compliance
The first step is to register your non-food products with an EU Responsible Person
✓ When to register as an EU Responsible Person: We recommend that you start registering as an EU Responsible Person immediately, taking into account the labeling and packaging changes of your products.
✓ How to register as a Responsible Person of the EU:
If the seller is a brand owner, consider the following options:
1. If the seller has a subsidiary in the EU or an EU importer, then they can be appointed as the person in charge of the product.
2. The product testing laboratory or certification company used by the seller may provide the service of the person in charge.
3. Sellers can take advantage of third-party providers available in the Amazon Service Provider Network. For more information, go to the Product Compliance Service Provider Network.
If the seller is a reseller of a product regulated by the General Product Safety Regulation (GPSR), sellers are advised to contact the upstream supplier as soon as possible to obtain the contact details of the responsible person.
Step 2: Redesign your product labels, if needed, and make sure that the labels include the following information, but not limited to:
✓ Contact details of the person in charge and the manufacturer (name, postal address, email/URL, phone)
✓ Product safety and warnings (in the language of the country of sale)
✓ Product type, lot, serial number, or other information that makes it easy to identify the product
❗ Note: Labels can be attached to the product, product packaging, product package, or accompanying documents. If you have any questions about labeling, you can consult your own legal counsel or service provider.
Step 3: Upload the regulatory requirements to Seller Central in a timely manner:
You will need to upload and display the following information in your online listing:
✓ Information on the head of the European Union
✓ Manufacturer and importer information (if applicable)
✓ Product safety and warnings (in the language of the country of sale)
Detailed description of the upload procedure
✓ How to upload the EU Responsible Person information:
❗ Note: Currently, the upload channel is only available for CE products. Please prepare the relevant information in advance, and Amazon will notify you by email when the upload channel for other products is opened.
1. Click [Performance] → [Account Status] → [Manage Your Compliance];
2. In the incomplete request, → drop-down and select [Responsible Person Compliance] → click [Add Compliance or File an Appeal]
3. Edit or add the person in charge information in the pop-up window→ click [Submit]
✓ How to upload manufacturer and importer information (if applicable)
❗ Note: Please prepare information for manufacturer and importer information (if applicable) in advance, and Amazon will notify you by email when the upload channel opens.
✓ How to upload product safety and warnings (in the language of the country in which it is sold)
❗ You can choose to upload a product safety image or a product safety file (now available to all sellers)
Step to upload product safety images
Method 1: Batch upload:
1. In your control panel, go to [Catalog] and select [Upload Image].
2. Select [Batch Upload Images] in the upper left corner to enter the image editing page;
3. In the Upload Image box, add an image or zip file from your computer by dragging or clicking. If you add an image by clicking on it, please do so from
Select an image on your computer, and then click Open. Note: You must name your image ASIN before uploading. VARIANT (ex: B001234567.PS01).
Once the documents are attached, the seller can click on the "Submit Image" button. Product safety and compliance" related codes are PS01, PS02, PS03, PS04, PS05, PS06. This will not overwrite the part of the image you have previously uploaded (PT01, PT02...). ）
Method 2: Upload them one by one:
1. In your control panel, go to [Catalog] and select [Upload Image].
2. Select [Image Manager] in the upper left corner to enter the image editing page;
3. Select the ASIN from the list in the left column (Note: the listing must be created in the catalog first for the ASIN/product to be available in the list);
4. Select the "Product safety and compliance" related code PS01, PS02, PS03, PS04, PS05, PS06 from the drop-down menu below the camera icon, and click the camera icon to upload the image.
Steps to upload a product security file
1. Click [Inventory] → [Manage All Inventory] → select the product and click [Edit];
2. Click [Security & Compliance] → Compliant Media → fill in the compliant media language, content type, and URL of the file.
3. Frequently Asked Questions
1. Will Amazon be able to provide a list of products affected by GPSR France?
A: The vast majority of non-food consumer products are covered by the General Product Safety Regulation (GPSR), with the following exceptions:
pharmaceuticals for human or veterinary use;
Foodstuff;
animal feed;
living plants and animals (including genetically modified organisms and genetically modified microorganisms for closed use, as well as animal and plant products directly related to the future reproduction of plants and animals);
animal by-products and derived products;
plant protection products (e.g. pesticides);
the consumer's equipment for riding or traveling, provided that the device is operated directly by the service provider within the scope of the transportation services provided to the consumer, and not by the consumer himself;
Plane;
Antique;
2. Does GPSR work in the United Kingdom (UK)?
A: The General Product Safety Regulations (GPSR) do not apply to England, Scotland and Wales. However, under the Northern Ireland Protocol, the statute applies to Northern Ireland. Therefore, as with selling in the EU, sellers also need to meet the requirements to sell in Northern Ireland.
3. Does Amazon offer an official solution?
A: Amazon does not offer dedicated General Product Safety Regulation (GPSR) compliance services, but sellers can take advantage of third-party providers available in the Amazon Service Provider Network. For more information, go to the Product Compliance Service Provider Network.
Fourth, I still have questions, who should I go to?
1. You can seek more support by replying to the compliance team's GPSR-related issue logs.
2. You can click on the General Product Safety Regulation (GPSR) related help page.
Since the announcement of the GPSR regulation, there has been a lot of discussion in the market about how to comply with it. In order to solve the doubts about GPSR in the industry, the purpose of this article is to clarify the doubts surrounding GPSR and provide clear guidance.
More than just a piece of paper, GPSR requires a number of practical aspects, including the appointment of an EU authorized representative, the attaching of European representative information to the product, enhanced product traceability and ensuring correct product identification.
In anticipation of the upcoming regulatory changes, Jude advises companies operating in the European market to carefully check whether they have completed the registration of the European Union.