Judging from the battle report issued by Lei Jun, Xiaomi really wants to redefine what is called "Dading" in the industry in the face of controversy, and Xiaomi's so-called "Dading" can be refunded in seven days.
In fact, in the past two days, many bloggers have argued that the big and small are not to the point, the definition and the bottom line are just paper concepts, Xiaomi sells cars in its own way and routines, and they like to call it what they like to call it.
But the problem is that in the automotive industry, the word "Dading" means a whole set of marketing caliber behind it, Dading in the public concept is a valid order that has reached a clear car purchase agreement, and the fixed amount belongs to the contract payment, which cannot be refunded.
After this wave of Xiaomi's operation, Dading in the automotive industry will no longer be clear. If there are friends who follow this name with a large fuzzy space, then the referencing of the Dading data will plummet, and I hope that all practitioners will not be so neat.
As for Xiaomi's official answer to netizens' questions, the mainstream friends listed in the "Dading hesitation period", at least I personally think that there is a suspicion of avoiding the important and trivializing. First of all, most friends do set a hesitation period after payment, but the core question here is when it is reasonable for the manufacturer to issue a big war report. I'll give you an example, for example, the hesitation period after the payment of the M9 is 24 hours, then it is reasonable for them to send a Dading war report to promote it 24 hours after the first sale, and on the contrary, it is unreasonable to send out the list in the hesitation period as a sure data.
Many people must be asking again,Isn't it the first two hours of the first sale to report the battle immediately?That's right,But everyone check the statistical caliber of the M7 before the question,People ask the world to pay the deposit after the clear lock of the data is counted as a big set,Instead of counting the users in the hesitation period into the roar and roaring out。
Speaking of this, the concept is very clear,In the current statistical caliber of the domestic automobile industry, if according to Starbucks' words,Xiaomi's big set = small set of friends,Big set of friends = super big set of Xiaomi,In short, the definition of different marketing data can not be mixed up。
Actually, I can understand Xiaomi, they really want to sell SU7 for the first time, so that even if the data definition is controversial, they must continue to rush hard, move out of the hesitation period and forcibly compare. After all, Dading is an industry concept, not a legal concept, and Xiaomi has been well versed in the way of choosing words and sentences on the Internet for so many years.
To be honest, I personally think that Xiaomi is really unnecessary, you "24 hours to break through88898 units", even if the final transaction ratio is only 30%, it is a very good result. The first time a car was made, so many users were willing to pay and such a big amount of discussion, Xiaomi SU7 has become. At this time, rectifying these conceptual controversies will hurt the popularity of passers-by.
As for those fun-loving people who locked the match in the first place and are now clamoring for refunds, you really don't take care of this matter. Regardless of how Xiaomi defines its own Dading, I asked Xiaomi if it was clear that the deposit would not be refunded after the lock before you operated......
#小米SU7# #小米回应无法退定金问题#
