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If I have to say that Xiangpiaopiao is marketing, I would like to call it values marketing

author:A new world of light and shadow

At the beginning, everyone supported this post-00 "lonely brave" who went to the ocean and risked his life, and also felt that Xiang Piaopiao's behavior of protecting employees was worthy of praise. But as the matter fermented, another wave of people stood up and began to accuse in order to show that their views were different, saying that Xiang Piaopiao was posing for photos and patriotic marketing.

If I have to say that Xiangpiaopiao is marketing, I would like to call it values marketing

First of all, this is not called "posing". If I had to say marketing, I would call it values marketing. Some companies advertise that they sponsor poor students, some companies advertise that they donate money and materials for disaster relief, and some companies advertise that they care about the global climate or rare species. The above is called value marketing, but the cost of Xiang Piaopiao seems to be relatively low this time. The cost is low, the effect is good, so that some people are angry? Makes some well-known, big V, and merchants angry? Or did it make the media, intermediaries, and advertising agencies angry? You can skip it.

Second, all values marketing has a price. If a company invites a celebrity to endorse it, people who don't like the star may abandon their products; Companies that advertise that they care about the global climate are likely to boycott the company if they believe that climate change doesn't exist. If the company goes to public welfare to rescue stray small animals, the people who hate small animals can be blocked.

If I have to say that Xiangpiaopiao is marketing, I would like to call it values marketing

In this case, even if the anti-nuclear sewage is absolutely politically correct, then there is no price to be paid for this attitude? Apparently not. Because this statement also means "anti-Japan", at least against the current Japanese government, which supports and implements the pollution discharge. Then, if Xiang Piaopiao buys Japanese raw materials in the future, Japanese elements appear in advertising, and Japanese travel is regarded as employee benefits, and Japanese products are used as employee prizes, it will suffer a strong backlash. Moreover, there must be a lot of people who hate their homes with itchy teeth, and this is the price of making a statement, and once you make a statement, there is no ambiguity in a whole lot of things.

If I have to say that Xiangpiaopiao is marketing, I would like to call it values marketing

A little girl in a foreign country, doing what she thinks is earth-shattering, a good thing that we think is related to the fate of all mankind, is now scolded for nothing. Equating "anti-nuclear sewage and anti-Japan" with "patriotism" and labeling it "patriotic" is a common routine to stigmatize "patriotism", who are you, what is the purpose, and whose cake is passive? Everyone knows it.

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