Riding a Mercedes-Benz to drive a BMW, AVATR with three lidars as standard wants to seize the luxury pricing power in the era of intelligent driving.
On March 29, the 2024 AVATR 12 was launched, with a total of 4 models launched this time, with a price range of 265,800 yuan to 400,800 yuan. The price was reduced by 35,000, as well as a large rear space, the whole system is equipped with three lidars and Huawei ADS 2.0, 800V high-voltage supercharging, etc., which has started the defense of high-end "intelligent driving".
It is worth noting that on the basis of the previous three models, the 2024 AVATR 12 has added a 700 three-laser rear-drive intelligent version, which directly lowered the previous entry price of 300,800 yuan by 35,000 yuan. In addition, the 2024 AVATR 12 has been fully added. The new exterior car color of Hui Jin, the large space of double one meter in the rear row, the first parking under the 5G-A network, the liquid-cooled supercharging network of 1 second and 1 km built with Huawei, the first to use the CATL Panshi high-safety skateboard chassis, and the high-end intelligent driving and other product competitive advantages that have opened the NCA in the Wutu urban area, opened a new competition in the field of luxury smart cars after Xiaomi SU7 entered the game.
A 6.5-hour live online broadcast of AVATAR's spring conference repeatedly emphasized several major cores: original design, large space in the rear, standard triple lidar, etc., each of which is aimed at the weaknesses of Xiaomi SU7 products.
Original design for the future
In this era of frequent nesting dolls and "face blindness", AVATR 12 chooses to "not pay tribute to the classics" and adheres to the original design, with an axle-to-length ratio of 0.61, an aspect ratio of 1.38, and a wheel-to-height ratio of 0.514 The "future aesthetics" styling ratio has won the recognition of young consumers. The Hui gold exterior color launched this time has an innovative "chameleon" paint finish, which adds characteristics to the appearance of the vehicle.
Double one-meter large space in the rear
The Xiaomi SU7, which is also positioned as a medium and large sedan, has a wheelbase of 3 meters, but before the price is set, the front trunk is large, but the "space door" with a small passenger compartment is hotly discussed.
AVATR 12 and CATL jointly developed and customized the "dual energy well" pedal diving design for the rear row, and the concave pedal area is dug deep under the rear seats, with a depth of about 45mm. In addition, AVATR 12 is also equipped with CATL's exclusive customized "H-type submersible battery", and the battery is smaller in size.
As a result, the distance from the hip to the ceiling of the rear seats is nearly 1 meter, and the distance from the hip to the backrest of the front seat is nearly 1 meter.
It is the first to ride the CATL Rock skateboard chassis
The highly integrated skateboard chassis technology is a sign that the automotive industry has completely entered the era of consumer electronics. AVATR 1 is the first to use CATL skateboard chassis and CTC technology, the Panshi chassis is designed with batteries as the center, and is the world's first pure electric chassis technology solution with ultra-high safety standards, and the vehicle will have a frontal collision at a speed of 120km/h, without fire or explosion.
Many consumers are very concerned about handling performance, AVATR 12 is equipped with a front double wishbone + rear multi-link suspension form, using a high-performance air suspension system, CDC dynamic suspension damping control technology, and Huawei iTRACK technology, which can achieve millimeter-level torque fine-tuning.
Overcharge speed of 1 km in 1 second
The 2024 AVATR 12 adopts an 800V full-stack high-voltage supercharging platform, equipped with Huawei's DriveONE power domain solution, and Huawei's all-liquid-cooled supercharging terminal technology, which can achieve a charging speed of "1 km per second".
At present, the national liquid-cooled supercharging network jointly built by AVATR and Huawei has built more than 100,000 fully liquid-cooled supercharging piles in more than 340 cities and major highways.
All models are equipped with three lidars as standard
With the Xiaomi SU7 entry-level version, there is no lidar and only a single lidar in the high configuration, while the 2024 AVATR 12 is equipped with three lidar intelligent driving hardware as standard.
In the development of high-end intelligent driving, AVATR 12 has a leading edge in both technical solutions and actual car experience. The 2024 AVATR 12 is equipped with 3 lidars and 29 intelligent driving sensors as standard, coupled with the empowerment of Huawei ADS 2.0, it has an absolute advantage in the field of intelligent driving.
Recently, AVATR 12 first tested the country's first 5G-A smart parking lot, and on March 28, it opened the NCA that does not rely on high-precision maps, and also optimized the passage of tidal lanes and bus lanes through OTA, and added a number of functions such as lateral obstacle collision avoidance system (LOCP).
Tram Circle Shopping Guide:
The Xiaomi SU7 is priced at 245,900 yuan for the model with high-end intelligent driving functions in urban areas, and the starting price of the 2024 AVATR 12 is 265,800 yuan. In terms of seemingly almost the same product power, the price difference is 20,000 yuan, which car is more worthwhile?
Xiaomi SU7 to spend 3999 yuan to buy a charging pile, spend 6000 yuan to install an optional electric rear wing, 399 yuan to buy a fragrance, spend 2000 yuan to buy a refrigerator. In addition, the price of Xiaomi's high-end intelligent driving package is 26,000 yuan, and AVATR 12 is equipped with high-end intelligent driving as standard, and old car owners also enjoy Huawei's ADS high-end intelligent driving function for free for life.
With its concave shape, playful atmosphere, large space in the rear, high safety and leading intelligent driving experience, the 2024 AVATR 12 will be launched, and it will once again seize the pricing power of high-end intelligent driving cars.