On March 28, the Lamborghini brand and corporate logo were officially renewed, and the previous logo has a history of more than 20 years. "Brave", "extraordinary" and "authentic", "driving human progress", with a determination to always exceed limits, standards and traditions, these are the values of the Lamborghini brand. The new logo features a wider Lamborghini font and a simple and bold color palette than before. In the new logo, black and white are used as the main colors to highlight the brand's clear identity, while yellow and gold are also used as accent colors. The iconic bull at the heart of the brand's identity has also undergone a major change, as it will be separated from the classic shield for the first time and appear separately in the company's digital channels, making it even more visible. This rebranding is part of Lamborghini's "Direzione Cor Tauri" plan.
A new font with a typeface that echoes the distinctive lines and corners of the vehicle and is consistent with the style and design of the company's headquarters in Sant'Agata Bolognese.
